Accomplished Business Development and Product Marketing Pro
1. Scott K. Nelson
PROFILE
An accomplished Business Development and Product Marketing professional with a proven record of success across
multiple products, channels and technologies.
EXPERTISE
Product Management Direct Sales Business Development
Channel Management Customer Relationship Mgt. Product Marketing
PROFESSIONAL HISTORY
INTERMEDIA
Strategic Account Manager 2010 – Current
Partner and Reseller Channel, New York, NY
Responsible for the day-to-day management and growth of the Intermedia Partner and Reseller customer base.
Currently support a growing portfolio of services that includes Hosted Microsoft Exchange, Dedicated Exchange
Server, Blackberry Enterprise Server, Office Communications Server, Microsoft SharePoint and a diverse range of
mobility products and services.
BRIGHTPOINT, INC.
Sr. Business Development Manager 2006 – 2009
Product and Sales Division, Plainfield, IN
Responsible for introducing new mobile devices and mobile applications into multiple Brightpoint sales channels. Responsibilities
included product evaluation, contract negotiations, go-to-market planning and execution, pricing, profitability and lifecycle product
management.
Signed distribution agreements, introduced products and managed a product portfolio that included products from
the following partners: Microsoft, RIM, Google, Nokia, Cradlepoint Technologies, Sierra Wireless and Microvision.
Led the efforts to introduce and grow Microsoft Exchange and Blackberry Enterprise Server product portfolios
throughout Brightpoint’s reseller channels.
Grew annual product portfolio revenue by over 138% in 2008 when compared to the prior year.
Owned and managed the Brightpoint relationships with Microsoft and Google and was responsible for growing
Microsoft Exchange and Google enterprise product revenue throughout the Brightpoint reseller channels.
Successfully launched over 20 individual wireless products in 2008 that included mobile phones, wireless modems,
mobile software applications and wireless bar code scanners.
Achieved over 90% attainment of performance bonus objective for each of the eight fiscal quarters at Brightpoint.
VELOCITA WIRELESS, LLC.
Director of Business Development 2005 – 2006
Sales and Marketing Division, Woodbridge, NJ
Accountable for the creation, development and implementation of retail and online distribution channels for the introduction of new
wireless messaging products and services.
Signed significant partnership deals that enabled Velocita’s messaging products and services to be sold online at
leading wireless distribution channels.
Designed and implemented a new e-commerce site to support the launch of a new consumer and small business
wireless e-mail product and service.
10 Lafayette Avenue #519 • Morristown, NJ • 908-327-5473 • scott.k.nelson@hotmail.com
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2. Scott K. Nelson
QWEST COMMUNICATIONS, INC.
Sr. Product Manager 2000 – 2004
Enterprise Hosting Division, Denver, CO
Led a team responsible for the development of strategy, pricing and lifecycle management of Qwest’s Hosting product portfolio.
Grew total annual Hosting product revenue from $59M in 2001 to $123M in 2003 by introducing new products,
features and pricing options for the entire portfolio of Hosting products and services.
Responsible for developing the business case, launching and managing Qwest’s Hosted Microsoft Exchange portfolio
of services which were introduced in February of 2000.
Created and deployed the initial portfolio of Storage and Backup services that grew to $42M in revenue after 2 years.
Customer Service Program Manager 1999– 2000
Business Customer Care Division, Denver, CO
Responsible for introducing new initiatives and programs to more efficiently provide customer service and support to Qwest’s largest
business customers.
Designed and implemented the National Service Manager program that provided the top 50 Qwest business
customers with an enhanced level of customer support that included dedicated support staff, prioritized service
resolution, and customized service reporting.
Re-engineered Qwest’s Major Account Service Centers. Results included a reduction in average speed of answer of
50%, an operating budget reduction of 9% and a customer satisfaction improvement of 42%.
AT&T, INC.
Executive Assistant 1997 - 1998
E-Commerce Division, Basking Ridge, NJ
Promoted to a position responsible for the budgeting, staffing, day-to-day operation and initiatives associated with a 120 person
AT&T division.
Key member of the team that transformed att.com from an information-based site to a sales and service channel.
Led a multi-organizational team that provided the ability for customer bills to be rendered and paid online.
Responsible for staffing and force reduction initiatives for the E-Commerce Division.
Account Executive 1994 – 1996
Business Major Markets Sales Division, Atlanta, GA
Responsible for nationwide sales and service for 17 AT&T Major Market customers with combined annual billing of $15M.
Achieved 127% of revenue attainment in 1994 and 149% revenue attainment in 1995 without a single customer loss.
Closed the largest new sale in the sales branch in 1995 which provided over $1M in annual revenue for five years.
AT&T Southern Region Circle of Excellence Award winner for outstanding performance in 1994 and 1995.
Assistant Marketing Manager 1990 – 1993
Business Marketing Division, Bedminster, NJ
Responsible for multiple aspects of several national marketing campaigns designed to win new business and retain and grow existing
small business customers.
Project manager responsible for coordinating and implementing multiple marketing campaigns for AT&T’s small
business customer segment. Campaigns resulted in 47% annual improvement in retention rate.
Developed first successful bundled service promotion marketed to small business customers. Results included the
addition of 90K customers and new annual revenue of $4M.
EDUCATION
B.S. Business Administration, Providence College, Providence, R.I., 1990
Graduated with Honors
10 Lafayette Avenue #519 • Morristown, NJ • 908-327-5473 • scott.k.nelson@hotmail.com
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