This document is a resume for Wendy Grosso. It summarizes her professional experience in marketing and project management roles over nearly 25 years. She has extensive experience developing marketing strategies and materials, managing projects and teams, and working with customers. Her background includes roles in marketing communications, product management, business analysis, and technical training. She is currently seeking a new marketing role on a dynamic team.

1. WENDY GROSSO
2 Fieldview Crescent
Markham, Ontario, L3R 3H7
Phone: 416-505-2538
Wendyfgrosso@gmail.com
A dedicated and focused marketing professional looking to join a dynamic team that produces results
 Proven leadership and communications skills  Excellent project and time management skills
 Project Management methodologies
 Sales, Marketing and technical training
background
 Highly developed analysis and problem-solving skills
 Successful at meeting multi-project deadlines
 Successful working in cross-functional teams  Managed Channel Marketing teams to enable our
partners to achieve success
Employment History
Continuing Education May 2012 – August 2013
DataMirror Acquired by IBM May 2007 – May 2008
IBM’s IP&S Division provides real-time data integration and protection that supports real-time
reporting and auditing.
 Managed, development and designed new documents for segmented verticals, updates to the website,
whitepapers, advertisements, corporate and customer PowerPoint presentations and other materials
 Worked within a quarterly marketing budget as DataMirror integrated products into IBM’s product lines
 Develop product positioning, pricing, and messaging for sales campaigns, lead generation and other
programs including sales enablement (training), competitive intelligence and pricing
 Interact with customers to research product solutions and benefits
 Develop relationships with industry analysts and organize press interviews
 Worked with Canadian and International sales and product development teams
Open Text Corporation, FirstClass Division Jan 2002 – Oct 2006
Product Marketing Manager
Open Text is a Canadian organization and market leader in providing Enterprise Content Management solutions to
businesses worldwide. In this role I worked with the Director of Marketing to develop and execute quarterly Marketing
and PR plans for education and business markets.
 Worked with Managers for Design, Engineering, Documentation and Product Management, I developed and
executed the production of a promotional FirstClass CD Rom for both the education and business markets
leading to 15% improved visibility at tradeshows and in the use of direct mail campaigns
 Working with VP of Marketing and Product Management, I developed key integration messaging with Open
Text purchase of FirstClass
 Liaised between Engineering and Field Marketing to provide sales teams with the information and sales tools
needed for promotions and software releases across the Open Text suite of products
 Developed, managed, and coordinated product collateral for sales promotions, product releases, and press
releases, website content, all maintaining consistency with Open Text Marketing guidelines
 Advanced research skills, with the ability to take large amounts of content and synthesize into easy to read
executive documents, sales, or marketing content
 Manage key tradeshow and user group events in coordination with inside sales and business development
team

2. i2 Technologies Inc. May 1998 – Dec 2002
i2 Technologies is an ERP solution that integrates with most other logistics products. They provide over 15 products in
their Transportation Suite, enabling large organizations to streamline their supply chain management processes.
I. Senior Business Analyst June 2001 – Dec 2002
 Developed Functional Specification documents outlining how various transportation products integrate with
external databases
 Working with Senior Account and Sales Directors, I developed and integrated a customer satisfaction
product/process into the international operations department which targeted and improved customer
satisfaction rate by 20% as compared to the previous two quarters
 Implemented corporate-wide communication infrastructure to ensure that departments could resolve issues
through understanding of resource, time, and knowledge requirements
 Analyzed and presented findings to executives – providing visibility into operational issues impacting on
customer satisfaction on a regular basis
 Developed ‘go-forward’ project plans to overcome unsatisfactory areas, products, and processes
II. Product Manager, Client/Server and AS/400 Logistics Jan 1999 – July 2001
 Designed and executed product and program strategies for i2’s Transportation & Logistics Division working
with C Level Managers
 Responsible for managing all aspects of the product release process and ensured that the products were
built, tested, and delivered on schedule while meeting general and specific client requirements
 Successfully managed the release of 3 versions of the client/server product and 2 versions of AS/400 product
on schedule
 Approved the modeling, planning, and user interface requirements for integration with other AS/400 and
Client/Server systems
 Supported internal departments during the initial implementation of each new version
 Developed and executed a three year project plan to move AS/400 clients to the Client/Server versions
III. Technical Trainer, Client Server Product May 1998 – Jan 1999
 Developed and delivered training strategies highlighting i2 business solutions as the perform within the ERP
infrastructure
 Developed, presented, and customized product training courses for customers and internal staff
 Produced sales and training presentations for use by i2 sales personnel
 Liaised with i2’s North American development, support, and training departments to collect dispersed
knowledge and resources in the production of exceptional logistics solutions
Open Text Corporation
FirstClass Collaboration Suite Mar 1994 – May 1998
I. Product Line Manager Feb 1997– May 1998
 Researched vertical target market requirements for FirstClass for Education product version releases
 Analyzed market research data and developed marketing strategies as part of the product line management
team
 Produced and edited a wide variety of collateral materials for sales, tradeshows, and Demonstration CD-ROM
 Developed company-wide document, presentation, and style guidelines for product presentation
 Oversaw development of North American Reseller Channel Sales Training
 Organized developer partner, channel partner and key account participation in industry trade shows
II. Technical Trainer Aug 1995 – Jan 1997
 Developed and Delivered more than a dozen technical training courses and associated training manuals
 Implemented workflow infrastructure and delivered training for a project involving realigning Sales and
Technical support teams for amalgamated call-center activities
 Provided ongoing sales and relationship building training to Sales and Channel Managers

3.  Produced and implemented an induction program for all new employees
 Evaluated and reported quarterly on progress and further training requirements of employees
III. Sales Representative Mar 1994 – Aug 1995
 Delivered sales and marketing support to customers, prospects, and Channel Partners worldwide
 Contributed to securing 1 million dollar sales contract to provide Scarborough Board of Education with
FirstClass client/server software
 Coached and supervised junior members of sales team
 Participated in cross-functional team to develop company-wide information management system
 Implemented messaging infrastructure to support inbound sales inquiries – significantly reducing response
times
 Planned and delivered product demonstrations at numerous industry trade shows
Education and Training
Professional Development
York University, Schulich School of Business...............................................................................................1998
 Large Account Management
Member of Ontario Society for Training and Development (OSTD) ...............................................................1997
Langevin Training Seminars..........................................................................................................................1997
 Introduction to Instructional Design
Training Needs Analysis
Bell Canada: Phone Power ........................................................................................................................... 1996
Barry Susskind Consulting ............................................................................................................................1995
 Tradeshow Management and Presentation
Post Secondary Education
York University ..............................................................................................................................................1994
 Bachelor of Arts, Honors, Double Major in English and Psychology
 Bachelor of Education