A Client Service Project Executive with 2 years experience in digital agency who operates online advertising plans according to client needs. Branch Marketing Strategy Officer with 3 years experience in department store industry who has been involved in retail marketing, marketing strategic planning. Currently seeking for a new challenging position.

1. Client Service
Branch Marketing Strategy
Objective
A Client Service Project Executive with 2 years experience in digital agency who
operates online advertising plans according to client needs. Branch Marketing
Strategy Officer with 3 years experience in department store industry who has been
involved in retail marketing, marketing strategic planning. Currently seeking for a new
challenging position.
Work Experience
• Hakuhodo (Bangkok) Co., Ltd.
Project Executive – Digital 2018 – Present
• Central Pattana Public Company Limited (CPN)
Branch Marketing Strategy Officer 2015 – 2018
• Serve as a day-to-day basis, point of client contact.
• Research and prepare client presentations, reports and conduct in-person client
meetings.
• Research on industry & competitors’ trends to apply best practices to client
portfolio.
• Understanding client goals/objectives and their entire digital marketing needs.
• Work jointly with internal team to drive campaign strategy & development.
• Identify growth opportunities from the client portfolio and drive revenue.
• Research & keep current on emerging online trends and best practices within
digital marketing industry.
• Desired Candidate Profile.
• Experience in managing clients. (Working in a digital ad agency)
• Great communication, presentation and client servicing skills.
• Excellent time management and organizational skills.
• Proactive and a self-starter.
• Strategic thinker with practical experience.
• Develops, produces and implements of various marketing materials for assigned
branches.
• Communicates with branch network regarding promotions, products, advertising
and customer retention programs.
• Creates marketing activities, plans events, proposes ideas to improve provided
services and event quality, and manages all delivery elements within time limits.
• Organizes facilities and manages all marketing event’s details such as decor,
catering, entertainment, transportation, location, invitee list, special guests,
equipment, promotional material etc.
• Creates media materials and customer satisfaction programs, as well as
partnering with arts department in order to produce medias for PR.
• Coordinates with all shops to promote their promotions, events, marketing
campaigns, and news via online channel.
THUCHAKORN HIRUNYAPURK
Contact
Mobile
+66(0)87-547-9997
E-mail
thuchakorn.ipeet@gmail.com
Address
36/165 Kosum Ruam Chai 44,
Donmueang, Donmueang,
Bangkok, Thailand, 10210
Key Skills
• Client Service, digital
communication
• Knowledge of print and digital
marketing
• Retail marketing experience
• Excellent customer service skills
• Experience in a retail
environment
• Strong attention to detail
• Strong interpersonal, networking
& negotiating skills
• Problem solving & decision
making abilities
Project Executive – Digital

2. • Implements promotional marketing campaigns from Central Pool Campaign for
branches to raise their profile and increase sales and give away gifts.
• Creates sale promotion by branch to generate sales of each branch, provides
premium gifts to boost up sales of the low perform shop such as creating
activities on the weekday to increase weekday sales.
• Provides special offer to Top Spender by analyzing information from The 1 Card
for their privilege such as know promotion in advance or get special price more
than regular customers.
• Develops strategic plans and selects the right marketing tools imposing on online
and mass media to reach the target customers.
• Controls traffic and review store sales to solve problems or organize special
events to respond to the problems that occur, analyzes traffic each month to
make plans to solve problems in the future.
• Survey competitors and analyzes market situation and competitors to organize
special events or marketing promotion.
Education
Thammasat University, Bangkok September 2014 - July 2017
Master of Arts Program in Mass Communication Administration
Bangkok University, Bangkok June 2011 - March 2014
Bachelor of Communication Arts, Major: Public Relations
Donmuang Thaharnagardbumroong School, Bangkok June 2006 - March 2011
Highschool Diploma, Major: Arts-Math
References available up on request.