A freelance and trainer in the field of marketing and sales with more than 15 years of experience in this field through which he managed to build working environments and cooperates with teams to reach the goals. He has worked for the last four years as a marketing and sales consultant for many companies in the fields of industrial and technical fields. He managed to make the necessary and most important difference for these companies.
Powered by 24/7 technology, Real Media Group brings together every digital channel for the advertiser, while helping publishers monetize their content and run every facet of their advertising operations more effectively.
While there is a constant splurge into Management studies which has been experienced in the past decade, the number of job opportunities offered remains plentiful.
Business Development through Marketing
Effective marketing is realized through business growth
Marketing from the customer's point-of-view
Be transparent and address your customer's needs
Marketing for Social Change & Social Good
Think locally. Act globally.
Marketing tools for continuous improvement
Tools & resources that benefit both staff & customers
Marketing Plan updating
Perform regular evaluations as well as annual updates
The Benefits of having a Marketing PlandiannaGreford
The benefits of having a marketing plan is essential for a small business owner and there are many benefits that you will enjoy when you develop and commit to an integrated approach to your business marketing that is only possible when you consistently implement the actions in your marketing plan.
The DePaul Kellstadt Marketing Center is the major marketing education provider in Chicago.
The Center offers a wide range of continuing education courses-from certificate programs to seminars-to help professionals improve their direct, interactive, integrated, internet and social media marketing skills. Specialty areas in advertising, marketing research, marketing planning and marketing communications are also enhanced. Our instructors, drawn from the academic and business communities, are experts in their fields. Our education and training programs can be customized and delivered on-site to meet the needs of organizations.
A freelance and trainer in the field of marketing and sales with more than 15 years of experience in this field through which he managed to build working environments and cooperates with teams to reach the goals. He has worked for the last four years as a marketing and sales consultant for many companies in the fields of industrial and technical fields. He managed to make the necessary and most important difference for these companies.
Powered by 24/7 technology, Real Media Group brings together every digital channel for the advertiser, while helping publishers monetize their content and run every facet of their advertising operations more effectively.
While there is a constant splurge into Management studies which has been experienced in the past decade, the number of job opportunities offered remains plentiful.
Business Development through Marketing
Effective marketing is realized through business growth
Marketing from the customer's point-of-view
Be transparent and address your customer's needs
Marketing for Social Change & Social Good
Think locally. Act globally.
Marketing tools for continuous improvement
Tools & resources that benefit both staff & customers
Marketing Plan updating
Perform regular evaluations as well as annual updates
The Benefits of having a Marketing PlandiannaGreford
The benefits of having a marketing plan is essential for a small business owner and there are many benefits that you will enjoy when you develop and commit to an integrated approach to your business marketing that is only possible when you consistently implement the actions in your marketing plan.
The DePaul Kellstadt Marketing Center is the major marketing education provider in Chicago.
The Center offers a wide range of continuing education courses-from certificate programs to seminars-to help professionals improve their direct, interactive, integrated, internet and social media marketing skills. Specialty areas in advertising, marketing research, marketing planning and marketing communications are also enhanced. Our instructors, drawn from the academic and business communities, are experts in their fields. Our education and training programs can be customized and delivered on-site to meet the needs of organizations.
MIT School of Distance Education (MITSDE) is one such institute that understands the current skills gap in the market and strives hard to reduce it. For this purpose, MITSDE brings to you PG Diploma in Marketing Management (PGDM Marketing Management).
Our Digital Marketing Course is meticulously crafted to equip participants with the skills and knowledge needed to excel in this dynamic field. Start by searching online for digital marketing training institutes or courses in Coimbatore. Look for reviews, ratings, and feedback from past students to gauge the quality of the Training. Review the course curriculum of each training program to ensure it covers all the essential topics in digital marketing, such as SEO, SEM, social media marketing, content marketing, email marketing, analytics, etc.
Introducing Digital Marketing Course in Kochiannkrishin
A detailed journey about What is Digital Marketing and a view to the future of Digital Marketing. And explaining Why Digital Marketing Course in Kochi is best decision to make. More to that Introducing a Best academy to study in kochi.
In the dynamic landscape of the digital era, where businesses thrive on the virtual stage, understanding the nuances of digital marketing has become paramount. Whether you’re an aspiring marketer or a business owner seeking to enhance your online presence, embarking on a Digital Marketing Course could be the game-changer you need.
OGaraCo B2B Consulting, Workshops, Training & CoachingO'Gara-Co
OGaraCo, deliver consultancy, executive workshops, bespoke training and group coaching to over 100 people each year from nearly as many companies — with a 90%+ average positive rating.
Onsite or offsite — from half-day to one/two days — followed up with documented recommendations, coaching and support to ensure successful implementation and positive results.
Here is a sample of recently delivered programmes that can be tailored to your needs.
Contact adrian(at)ogaraco.com with your specific requirements or visit www.ogaraco.com for more information.
The development of a marketing strategy involves the isolation of a target market segment, a set of clear-cut goals, a fair amount of consumer research, and the implementation of initiatives aimed at getting the word out.
ProvenMentor, digital marketing brochure (created by the Digital Marketing Institute) to display the "Professional Diploma in Digital Marketing" Syllabus content.
This digital marketing qualification has been developed in conjunction with the Digital Marketing Institutes's Syllabus Advisory council. This comprises of: Facebook, Twitter, Microsoft, LinkedIn, Google, PayPal, McCann Blue, Ogilvy & Mather and RMG
The diploma contains 10 modules:
1. Introduction to Digital Marketing
2. Search Engine Marketing (SEO)
3. Search Engine Marketing (PPC)
4. Email Marketing
5. Digital Display Advertising
6. Social Media Marketing (Part 1)
7. Social Media Marketing (Part 2)
8. Mobile Marketing
9. Analytics
10. Strategy & Planning
Welcome to VIDA, the leading Digital Marketing Institute in Raipur. Our institute is dedicated to providing comprehensive training in digital marketing, equipping students with the necessary skills to excel in the dynamic online landscape. With our cutting-edge curriculum and experienced faculty, we offer an exceptional Digital Marketing Course in Raipur. At VIDA, we understand the importance of staying ahead in the digital age, and our courses are designed to empower individuals and businesses alike. Whether you are a student, entrepreneur, or professional seeking to enhance your digital marketing knowledge, our institute offers the perfect platform for your growth. Join VIDA today and unlock your potential in the world of digital marketing.
Rewiring marketing: a practice based approachBrowne & Mohan
Many marketing managers are not aware if they are leveraging marketing efforts correctly or getting the returns that they anticipated. Often people believe transforming marketing is all about creating some digital assets. Marketing transformation is not piece meal improvement. The primary purpose of a marketing transformation is to increase the ROI of marketing your company. In this white paper, Browne & Mohan consultants share a practice based approach to marketing transformation.
MA Certificate of Direct Marketing - Course Content
1. Certificate of Direct Marketing
There has never been a better time to be a direct marketer!
The role of marketing is rapidly changing as customers and businesses adapt to technology and the
multi channel environment. With global changes in media and marketing and the growing influence of
online, how business is done is being challenged at its core. The beacon within all this change is the
ability to understand your customers and build a direct marketing strategy.
Simply there has never been a better time to be a direct marketer.
Every profession needs a recognised qualification, and for direct marketers, that qualification is the
Certificate of Direct Marketing. From understanding how to use data, creating strategy for B2C or B2B
markets, to achieving measurement and accountability within your media, this globally recognised
course will give you the tools to develop top quality response driven campaigns from concept to
completion.
You'll learn how to:
• Plan and manage a direct marketing campaign through concept, execution and measurement
• Gather targeted, insightful data
• Create a compelling offer for your market
• Get the best from your creative team
• Develop an integrated media strategy
Why you should take this course
The Certificate of Direct Marketing is a highly regarded qualification recognised not only in Australasia,
but around the World. By professionals, for professionals, the Marketing Association attracts the very
best practitioners to teach the course and focuses on teaching direct marketing skills that are relevant
and practical. This course adds value to your skill base and enhances your career prospects.
Gaining this certificate will demonstrate your commitment to professional development and enhance
your credibility as a direct marketing professional. You'll also get plenty of opportunities to network and
learn from your peers.
Marketing Association Certificates award graduates the full 35 Continued Professional Development
(CPD) hours required annually for members to retain, or advance, their Chartered Institute of
Marketing’s Professional Accreditation status.
Who is this course for?
This highly practical course is ideal for people who want to learn how to plan, implement and manage
complex integrated direct marketing strategies across all media channels.
This course is ideal for all marketers and business people serious about gaining or enhancing their
knowledge of Direct Marketing. You'll finish this course and be able to take a Direct Marketing campaign
from conception to completion.
So, if you're serious about a career in direct marketing or realise that direct marketing is a key element
of your organisation's promotional mix, this is the course for you!
2. How is the course assessed?
There is a mixture of individual and group assessment with this course.
10% Short Test
25% Individual Assignment (write a Direct Marketing plan)
25% Group Assignment (create a Direct Marketing campaign for a real Not-for-Profit)
5% Peer Assessment
35% Exam
Prerequisites
You are expected to have an understanding of basic marketing principles before registering for this
course. If you’re new to marketing, or would like a refresher, we recommend that you attend our
Marketing Fundamentals Short Course.
This Certificate is a great partner qualification to the Certificate of Digital Marketing and an excellent
companion to our data based marketing MA Short Courses.
Marketing Association Certificates award graduates the full 35
Continued Professional Development (CPD) hours required
annually for members to retain, or advance, their Chartered
Institute of Marketing’s Professional Accreditation status.
Course Content:
This comprehensive course covers all the essential elements of best-practice Direct Marketing
Introduction to Direct Marketing
• Guidelines and requirements for the course
• Marketing and direct marketing defined
• Direct marketing and the marketing mix
Strategy I
• The direct marketing plan and its relationship to other business plans
• The importance of strategic planning
• How to produce a direct marketing plan
• Understanding your target market
• The difference between business and consumer marketing
Strategy II
• The implications of the Privacy Act and other legislation on marketing activities
• How to develop a SWOT analysis for a direct marketing plan
• The difference between objectives, strategies and tactics, and how these fit together in your
direct marketing plan
Database I
• Introduction to databases and database marketing
• Building a marketing database
• RFM
• Database structures
• Dealing with a List Broker
3. Database II
• RFM segmentation
• Additional segmentation variables
• Specialised segmentations for different businesses
Measurement, Accountability and Analysis I
• Introduction to direct marketing financials
• ROI
• Response Rates
• Average Purchase
• Cost per mail piece
• Cost per order
Measurement, Accountability and Analysis II
• How to use direct marketing financials in practical situations including: email marketing math &
telemarketing math
• Lifetime Value
Testing and Research
• Market Research – What is it?
• Types of market research
• Testing – What is it? How testing differs from research
• What to test
• How to test
Developing the Offer and Direct Mail within the Marketing Mix
• The direct marketing offer
• Types of offers
• What makes a good offer
• Direct mail – types of mail packs
Media
• Selecting media for direct marketing
• Media selection in relation to your target market
• Contingency Planning
• Integrated Marketing – what is it?
• Buying media for effective direct marketing
• A media workshop bringing together what students have learnt
The Creative Process
• Getting the creative process right
• Writing a creative brief
• Guidelines for working with creative teams
• What to look for in creative work
Production and Fulfillment
• Managing direct marketing campaigns
• Front end management
• Timing plans
• Back end management
4. To speak to a Marketing Association team member about this course please call us on
0800-347-328 or 09-361-7752 or email louise@marketing.org.nz
To register, you can do so online at www.marketing.org.nz/certificates