Experience in product marketing, brand marketing, project management and account management

1. LYN MCGEE
1245 Fallsworth Dr. Phone: (615) 337-4010
Nolensville, TN 37135 Email: Lyntmcgee@comcast.net
LinkedIn: https://www.linkedin.com/in/lyn-mcgee-02b3979
PROFESSIONAL EXPERIENCE
Quore, Nashville, TN 03/2019-Present
Product Marketing Manager
Responsible for launching new products and feature enhancements for go-to-market strategy. Helped develop Quore’s
product messaging story that resonates with customers and prospects within the hospitality industry. Always thinking
customer first and can use data and insights to draw meaningful conclusions.
Accomplishments:
• Developed product launch campaigns that produced a 20% conversion rate
• Created the product life cycle strategy that was implemented throughout the company
• Increased product revenue by 15% through product launches
Daily Task:
• Work closely with product and design teams on messaging and positioning for new and existing products
• Develop competitive messaging analysis for new product features and functionality
• Leverage data and feedback to identify customer insights that influence product and content development
• Create messaging with product teams to assist in delivering the value prop to our customers
• Developed marketing campaign strategies to help deliver product to market
• Established beta testers guidelines for testing products prior to launch
• Analyzed and tracked effectiveness of product launch campaigns through product KPI’s and Google Analytics
• Exceptional at communicating verbally and in-writing; highly comfortable developing presentations/PowerPoint for
an executive audience
• Track record of helping to drive projects to strategic business goals and possess outstanding operational skills
• Ability to easily build trust up, down and across an organization
• Ability to manage multiple projects, respond well under pressure, prioritize needs within short time frames and
have a reputation for delivering projects on time and within budget
CSI, Nashville, TN 06/2018-12/2018
Product Marketing Manager
Created marketing strategies that drove revenue growth for new accounts and developed campaigns that increased
cross-sells opportunities for existing accounts.
Accomplishments:
• Launched email campaigns that have increased sales opportunities by 12%
• Established a marketing retention campaign focused on saving existing customers
• Developed brochure strategy for print and online usage
Daily Task:
• Developed and execute product marketing plans based on market opportunities, analysis and company objectives
• Lead project teams and created marketing strategies for go to market campaigns
• Communicated all marketing campaigns to sales team, share wins and analyze any upcoming opportunities for
growth in the market place
• Tracked and report product campaign performance and analyze data for key insights into campaign
• Collaborated with key stakeholders to develop new product opportunities and expand current solutions in market
• Created effective training opportunities with sales channel and other departments to ensure better understanding
of CSI solutions and product launches

2. Gannett USA TODAY, Nashville, TN 08/2016-05/2018
B2B Brand Marketing Manager
Responsible for developing and implementing B2B marketing strategy to drive growth with new and existing accounts
while increasing market share for digital and print services.
Accomplishments:
• Launched and executed brand marketing campaign for the USA Today Network Tennessee
• Increased lead generation for the sales department by 15%
• Developed brand and content messaging for the USA Today Network Tennessee website redesign
Daily Task:
• Expanded B2B marketing strategies for the USA Today Network Tennessee brand
• Set metric benchmarks for B2B marketing activity for lead generation, social engagement and developed
consumer persona to help drive leads through target marketing campaigns
• Develop compelling marketing campaigns that deliver cohesive brand message to drive desired revenue results
through landing pages, lead generation and ad copy
• Developed and implemented revenue generating event opportunities
• Lead SEO efforts, including developing benchmarking data insights, strategy, and execution
• Monitor SEM rankings and generate content to improve results through paid media channels, including Facebook,
PPC, and Google AdWords campaigns
• Ensure growth by executing email campaigns with A/B testing strategy’s and brand messaging for the sales team
• Developed marketing communication plans and best practices which resulted in being implemented throughout
the USA Today Network Tennessee team
• Developed and created marketing landing pages for marketing campaigns
• Developed marketing and sales collateral for sales team
• Managed multiple marketing projects and special projects as the lead project manager
Gannett USA Today, Nashville, TN
Business Intelligence Specialist 05/2015-07/2016
Responsible for providing insights and analytics to a nationwide sales team to develop a message through research,
insights and intelligence.
Accomplishments:
• Managed 20% of research request for Gannett Eastern markets
• Provided insights and analytics for clients resulting in a 25% close rate for sales calls through Prizm segmentation
analysis
Daily Task:
• Retrieve, analyze and interpret syndicated and proprietary research data for marketing, editorial, advertising/sales
team and senior leadership team
• Identified key verticals to target and developed segment insights
• Updated key research insights and audience metrics used in sales and marketing collateral
• Developed competitive analysis for digital and print audiences to increase revenue
• Created product decks featuring insight and analysis to tell a compelling story about trends in the market place
Comcast, Nashville, TN 12/06-9/2014
Senior Retail Account Executive & Retail Account Executive
Responsible for managing big box retail stores and independent retail stores while developing key relationships to drive
sales and activations.
Accomplishments:
• Ranked Top Performing Retail Account Executive in the Nation for Comcast in Q1 2013
• Ranked Top Performing Retail Account Executive for the Big South Region Q1, Q2 & Q3 of 2013
• Responsible for managing a Top Producing Internet Big Box retail store
• Responsible for managing a Top Performing Comcast Authorized Dealers
Daily Job Task:

3. • Develop sales incentives and in store events which target new and existing customers to drive additional traffic to
stores and create sales and activations for Comcast
• Managed relationship with Verizon leadership team for the purpose of setting sales goals, creating promotional
events and strategic forecasting
• Created forecasted budgets for the Retail and Online sales channel
• Supervise contractor staff at retails stores that are responsible for selling and setting up Comcast installs with new
and existing customers
• Worked closely with Verizon & Comcast team members and leadership to determine best practice program
implemented nationally for sales team
• Consulted and designed best practices for launching the retail partnership in big box and independent retailers
within the national Comcast footprint
• Experience with developing and executing B2C marketing campaigns in the retail sales channel to drive additional
foot traffic to stores and engage consumers with client facing in-store displays to showcase product and
promotional offers
• Possess strong business acumen and understanding of how key concepts drive business decisions
• Superior presentation skills and exceptional listening skills
• Strong planning, organization and time management skills
• Effective interpersonal and relationship building skills
Comcast, Nashville, TN 9/2000-11/2006
New Product Marketing Specialist
Responsible for the development and implementation of new product launches and public relations program. Assisted
with the long term growth and profitability of new services for Comcast.
Accomplishments:
• Developed and implemented a customer retention program which saved 20% of existing customer base
• Identify key metrics and track results for telemarketing campaigns which produced 5% increase in monthly sales
• While serving on the Nashville project management team saved $150,000 in cash flow with the telephone project
• Served as the project manager for the most successful Comcast nationwide High-Definition launch in the Metro-
Nashville market
• Served on the project team for launching the Telephony product in the Middle Tennessee region
Daily Job Task:
• Created public relations plans including press releases, writing and editing, proactive PR and speaking
opportunities
• Developed and monitor competitive intelligence grid and prepared written and verbal recommendations to sales
team
• Supported direct sales and alternate sales channels through the development of marketing materials and sales
incentives
• Increased the profile of existing brands and introduced new products to the Metro-Nashville market
• Developed messaging of new products in market by influencing buyer behavior and understanding the
relationship between technology and customer usage
• Planned and developed launch party events, tradeshows, conferences and speaking engagements
• Worked with multiple departments during product launches to assure timely implementation of project timeline
• Demonstrated ability to effectively manage individual and group projects
• Produce quality work on deadline and within budget, while balancing competing resource demands
• Skilled at multi-tasking while providing critical thinking and problem solving
• Ability to influence and collaborate within cross functional teams to meet organizational goals
EDUCATION
• Bachelor of Science in Business Administration, University of Louisville, Louisville, Kentucky.
COMPUTER SKILLS
• Word Press, Exact Target, Salesforce, Marketo, Emma and Pardot
• Google Ad Word, Google Analytics & Facebook Ads

4. • Analytics Software: Omniture, comScore, Nielsen, Moody’s, Scarborough, Tableau, Mintel & InfoGroup
• MS Office XP, Microsoft Excel, Word, Access, PowerPoint, Illustrator
• Microsoft Project & Slack
ADDITIONAL INFORMATION
• Over 2,500 Hours in Project Management Experience