Reena Halaby Ceschia is a senior marketing professional with over 4 years of experience as a senior marketing manager at Xplornet Communications Inc. She manages a $16 million marketing budget and leads product launch plans, digital marketing campaigns, and data analysis to improve customer loyalty and revenue. Under her leadership, ROI increased by 15% and conversion rates exceeded goals, helping transition 40% of customers to new technologies. She aims to offer marketing consulting to small businesses and start a fashion blog in her personal time.

1. Senior Marketing Professional
Professional Portfolio
REENA HALABY CESCHIA

2. Expertise
• Product Marketing
• Direct | Email Marketing Communications
• Segmentation | Customer Data analysis
• Acquisition | Retention Planning
• Budgeting | Forecasting
• Corporate acquisition
• Revenue enhancement
• Promotions | Pricing Strategies
• Google analytics | Campaign Microsite Development
• PIR and P&L
• Inventory Forecasting
• Channel training| Incentive planning
• Events Planning

3. Current Assignment – Senior Marketing Manager
Client: Xplornet Communications Inc (April 2011 – present)
• Lead the development of major corporate initiative including product launch
plans aimed at solidifying customer loyalty and improving subscriber revenue.
• Manage a national marketing budget of $16 Million, lead and direct 3
campaign managers.
• Define and implement strategic product marketing campaigns using product
testing initiatives, direct marketing tactics such as campaign microsites, email,
online, outbound telemarketing and print.
• Design customer communications plans to support corporate acquisitions
including the definition of product build requirement, pricing, promotions,
key messaging/positioning statements and integration road map.
• Conduct deep dive analysis and customer insight to describe key performance
indicators and segments for successful product offering and messaging.
• Identify and measure campaign performance and ROI for conversion plans -
cost of retention, revenue enhancement and churn reduction.

4. Achievements in the past 4 yrs.
• Increased ROI for customer base by 15%+ by developing a a corporate mentality
focused on Price-for-Price match sales approach.
• Exceeded the 2012 to 2014 aggressive conversions goals by moving close to 40% of
the customer base to 4G or LTE technology.
• Achieved over 85% conversion rate for 4 platform shutdowns and 6 corporate
acquisitions.
• Developed highly visible and successful new product launch initiatives for 4 new
4G and LTE platforms including Operational Readiness Testing program, pre-sell
campaigns.
• Launched first self-serve online promotions microsite.

5. Personal Interests and Aspirations
• At this stage of my life and career, I seek to offer assistance and
consultations to small entrepreneurs looking to introduce a new
product or service, increase their sales goals or find ways to retain
an existing customer base.
• On a more personal level, I admit that my passion and love for style,
design and fashion has not faded over the years. In 2015, I aim to
start a fashion/design blog offering insight on the many talents and
creative visions of fashion designers.
• As well, nothing brings more satisfaction than organizing
memorable and bewildering social events. So if you are looking for
an extraordinary event coordinator, don’t be shy to contact me.

6. Contact Information
Reena Halaby Ceschia
Mobile: 416 272 7505
Email: reena.ceschia@gmail.com
Twitter: rannoon007