Shrikanth N is an experienced marketing professional currently serving as Assistant Manager at Atria Convergence Technologies since October 2015, with prior roles in marketing and management. He specializes in campaign leadership, vendor management, and market analysis, demonstrating strong organizational and interpersonal skills. He holds an MBA and a Bachelor of Commerce, is skilled in digital marketing, and is fluent in multiple languages.

1. Curriculum Vitae
Shrikanth N Mob: +91-9900402578
E-mail: shrikanth.uni@gmail.com
ObjectivesObjectives
To build a successful career as a marketing professional in order to utilize my administrative,
marketing, and interpersonal skills with accuracy and efficiency while maintaining a motivated,
productive, and goal oriented environment for the entire professional team on board while
maintaining extensive customer loyalty.
Professional SynopsisProfessional Synopsis
Current Company : Atria Convergence Technologies Pvt. Ltd.
Current Designation : Assistant Manager - Marketing (October-1-2015 till date)
: Senior Executive – Marketing (April-1-2014 to June-30-2015)
Joined as : Executive – Marketing (August-6-2012 to March-31-2014)
Previous Company : Coffee Day Hotels and Resort Pvt. Ltd.
Position : Management Trainee
Duration : Sep-14 -2011 to April-14-2012
Professional ExperienceProfessional Experience
Experienced Marketing Professional with an incomparable ability to prioritize and carry out multiple
marketing initiatives across different locations and deadlines concurrently. Unmatchable
organizational, time management and interpersonal skills.
Atria Convergence Technologies – August 2012 – till date
Designation: Assistant Manager – Marketing

2. Reporting to: Assistant General Manager - Marketing
Handling a 1000 Cr Brand – Atria Convergence Technologies Pvt. Ltd at a group level to ensure
overall volume growth across geography as per the brand strategy.
Detailed Roles and Responsibilities:
Networking:
• To perform frequent and effective networking with a variety of business partners.
• Building strong, lasting relationships with vendors and other key people in the organization.
• Linking between suppliers, distributors and company clients.
Campaign Leadership:
• Organizing shows, marketing events and launch events at various places of the country.
• Closely monitoring on the BTL execution as per the quality measures set by the top
management.
• Creating a proper ambience in the new offices as per the brand guide lines.
• Discover and develop opportunities for marketing that involve advertising on the Internet,
regional/national as well as specialist publications.
• Manage the production of marketing materials.
• Attending and organizing company-related exhibitions, sales, promotional events, market
launch events, product launch events and others.
• Secure sponsorships and assist in creating and actualizing publicity and marketing plans in
both BTL & ATL activities.
• Participating in delivery of approved marketing strategies – Effectively contribute to long-
term strategies.
Research & Analysis:
• Organize marketing research to implement brand awareness.
• Conduct customer surveys to analyze the demands of the market.
• Analyze product and market pricings on a regular basis.
• Track the activities of the company’s competitors – Motivate to gain sustained knowledge of
competitor activity.
Vendor Management:
• To work closely with Purchase team on the vendor finalization process and ensuring the PO
is released on time.
• To ensure optimal quality, cost, timely delivery, payment of material as per the agreed terms
is achieved.
• To ensure regular audits are completed at proper intervals on materials quality and execution
of work.

3. • Negotiate contracts with vendors and distributors to manage product distribution,
establishing distribution networks and developing distribution strategies.
Collaboration with Creative and Media Agencies:
• Assisted the Marketing Head in selection of design agencies for creative communication,
media activities and outdoor activities.
• Writing briefs to agencies for various design tasks and collaborate with them for timely
delivery of projects.
• Worked in close collaboration with the creative agencies for various design jobs, finalizing
positioning and storyboard, making of the TVC etc.
• Evaluated and finalized the media plan for ACT Fibernet in South involving different
mediums – Outdoor and print.
• Coordinating with Media agency on a regular basis for different jobs – media planning,
competition analysis, planning BTL activities etc.
New Initiatives:
• BTL Activities – Newspaper Insert, Door to Door Medium, Customized No Parking
Boards, Tea Cup Branding, etc.
• Road Shows, Mall Activation, Corporate Park activity, College Activation, etc
• Developed a marketing manual covering key concepts and SOPs for key activities of
Marketing department of ACT Fibernet as a tool and reference for new team members and
Regional marketing resources
• Benchmarking best practices across different regions to create a knowledge sharing base
Covering - costs of signage, vendor database, regional schemes undertaken and their
response etc.
Competitive Analysis:
• Prepared a comprehensive competitor analysis report which was presented to the marketing
head and the COO based on secondary research and direct interaction in the market.
Academic QualificationsAcademic Qualifications
• MBA - Don Bosco Institute of Technology, Bangalore 2011.
• Bachelor of Commerce – Peoples Education Society 2009

4. Technical Skills:Technical Skills:
Digital Marketing MS OFFICE and Tally ERP 9.
Hobbies:Hobbies:
Listening to music, playing cricket and Photography
Personal DetailsPersonal Details
Gender : Male
Date of Birth : 22 August 1988
Father’s Name : R. NARASIMHAIAH
Mother’s Name : Saraswathi
Languages Known : English, Hindi, Kannada, and Telugu
Correspondence : SIRI, #7, 9th Main road,
3rd block, Vinayakanagar,
Koddipalya, Kengeri,
Bangalore- 560060,
Karnataka, India.
Reference : Available on request.
I hereby declare that the information furnished above is correct to the best of my knowledge.
Shrikanth N