Samrat Bhattacharya has over 15 years of experience in marketing, brand management, and business development roles. He is currently a Marketing Executive at Lifestyle International Pvt Ltd in Kolkata, where he is responsible for implementing regional marketing initiatives and delivering on key performance indicators. Prior to this, he held roles such as Brand Executive and Deputy Manager of Sales/Marketing. He has a strong track record of achieving sales targets and launching new stores successfully.

1. SAMRAT BHATTACHARYA
6F Sura Second Lane, Kolkata – 700010
Email: samrat_1981@rediffmail.com Phone: (M) + 91 9874921205
My constant endeavor is to be thorough in everything I do and to work in a challenging job environment and to be
part of a dynamic and result-oriented team, which will help me to grow both personally and professionally.
Synopsis
A highly professional, dynamic, impeccably presented and driven Brand Executive with vast experience of
maximising the awareness, sales and profitability of recognisable brands. Experience of working in a fast paced
environment and quickly understand the mission, vision and values of a brand. Possessing a proven ability to work
within a brand guidelines and create an image that is up to date and right for its audience. Meticulous and highly
accomplished Retail professional with over 2 years of experience with one of India’s leading conglomerate – Reliance
Communications, in its Modern Trade division; Prior to this, was engaged in Retail profession for more than 2 years
with Aditya Birla Retail Ltd; Result-oriented decisive leader to maintain high quality standards to meet challenges of
this fast paced, high turn-over industry; Adroit at working effectively with a wide range of people in highly
demanding situations; Persuasive communicator with well developed business analytical skills; Tendency to thrive in
fluid environments while remaining pragmatic and focused; Highly ethical, trustworthy and discreet;
 Adept at working in high pressure environments with strict deadlines and multiple deliverables to implement
best practices that consistently deliver outstanding results.
 Effective verbal and written communication skills.
 Profound skill in communicating effectively with a variety of people of various socio-economic and
educational backgrounds.
 Remarkable ability to work both independently and in a team environment.
Core Competencies
• Retail Operations.
• Merchandising.
• Product Launch/Development.
• Market Research.
• Negotiation Skills.
• Sales.
• Media Marketing and Advertising.
• Team Management.
• Detail Oriented.
• Presentation & Communication Skills.
• Leadership & Management Skills.
Executive Highlights
 Developed specific goals to plan, organize and prioritize the work.
 Achieved the target of more than 85%.
 Efficiently and productively analyzed all the tasks undertaken.
 Received performance bonus for my work.
 Excellent decision making skills with a positive approach.
 First to suggest that the assortments should be according to the catchments.
 First to open a store in central Kolkata (Free school Street, Elliot Road).
Computer Proficiency
• Windows, MS Office & Internet Applications
Education & Credentials
• MBA with specialization in Marketing from Eastern Institute Of Management, Kolkata in June 2005.
,

2. • BCA from IIAS, Kolkata in May 2003.
Professional Experience
LIFESTYLE INTERNATIONAL PVT LTD, Kolkata (July ‘2015 Till Date)
Marketing Executive
SUMMARY
Provide support in implementing marketing initiatives for the region in line with brand attributes to deliver
marketing KPIs that facilitate retail to reach their targets
KEY RESPONSIBILITIES
Planning and Execution of Regional Marketing Calendar
• Propose the Marketing Calendar for the relevant stores based on the agreed KPIs
• Execute the activities of the Marketing Calendar
• Analyze and share the outcome of the activities of the Marketing Calendar
• Track and analyze competition initiatives in the region every quarter
• Deploy best practices and successful marketing initiatives across various stores
• Implement brand campaigns to keep up the imagery of brand
• Work with Marketing and Store teams as identified by Store Manager for executing a specific promo
New Store Launch
• Understand the media and current local events in the vicinity or in the city
• Create a formal brief for the event agencies with clear deliverables
• Undertake mall recci, shortlist space for branding and align with the RMM
• Understand the demographics and psychographics of consumers in new markets
• Understand competition in the vicinity
• Propose the launch plan for the new stores
• Monitor the implementation of marketing activities in new stores vis a vis planned output
• Work closely with AMs for new store launches
Season Launch
• Adapt the theme and the communication of the season launch to the regional communication
• Propose BTL ideas to communicate the theme, align with the RMMs and execute the same as per season
• Ensure quality execution of POS and mall branding to create the fashion imagery of the brand
• Ensure change of in-store visuals is done before the season launch date
Consumer Offer
• Implement marketing collaterals for consumer offers
• Closely track the performance and report the same to the RMM
LMR (Land Mark Reward_Customer Loyalty)
• Provide support in tying up with brands and alliances for youth and family to increase LMR enrollments
and contribution
• Manage the LMR consumables
• Ensure LMR related stock replenishment is done on time
• Ensure all data relating to LMR customers is generated as per the defined SLAs
• Data Quality of New registrations
Marketing Budget, Reporting and Vendor Management
• Understand the budget allocated and have a complete control of the budget

3. • Reduce costs through effective planning and execution
• Work with approved vendors and ensure quality deliveries and execution
• Ensure vendor bills are processed and payments made as per the agreed timelines
KEY RESULT AREAS
( KRAs)
COMPETENCIES
Financial
• LFL growth of footfall
and ACM
• TIC (enrollment and
ACM)
• Budget management
and cost control
Customer
• Loyalty program
• In-store brand
experience
• Category promotion
Process
• Seasonal marketing
campaign
• New Store launch
• SOP and SLA adherence
Domain
Competencies
Functional
Competencies
Behavioral
Competencies
• Product and Market
Knowledge
• Marketing
Knowledge
• Brand Management
• Planning &
Organizing
• Problem Solving
• Data Analysis
• Collaboration
• Communication
• Personal Learning &
Drive
Milestone Achieved
 Best Marketing Region for the Financial Year, 2015 – 2016.
 First to do Customer Loyalty Programs like Customer Movie Day out, Customer Birthday Celebration,
Customer Berge Party. Even National is following this now.
 Doing tie ups for vouchers like spa, restaurant vouchers for customers.
 Best launch store in Bansdroni, Kolkata.
 Doing innovative season launch, like Bag placed in a Market Place.
AVANI RIVER SIDE MALL, Kolkata (Nov ‘2011 to June’2016)
Brand Executive
Key Deliverables:
 Liaising and mall relationships with a range of stake holders, e.g. customers, suppliers and colleagues.
 Casual and signage leasing of the mall.
 Enhancing leasing through planning and conducting activities like group events, road shows, etc..
 Developing and advertising opportunities, which can involve placing adverts in national, regional and
specialist publications, paper inserts, TV scrolls or on radio.
 Maintain contacts with the media.
 Writing and distributing press releases.
 Preparing photo shoots.
 Managing the production of marketing materials, including leaflets, posters, standees and flyers – this can
involve writing and proofreading copy, and liaising with designers and printers.
 Arranging for the effective distribution of marketing materials.
 Maintaining and updating mailing databases.

4.  Organizing and attending events and exhibitions.
 Securing sponsorship to assist with the publicity and funding of marketing projects.
 Carrying out market research and customer surveys to assess demand, brand positioning and awareness.
 Evaluating marketing campaigns.
 Monitoring competitor activity.
 Analyzing pricing positions.
 Contributing to long term plans and strategies.
Milestone Achieved
 First to do casual leasing of this mall.
 First, to lease signage’s outside the mall facade. I was also finalizing the rates after doing a survey from
different mall and local area.
 Within a span of 5 months given a revenue of Rs 7.5 lacs per month through casual leasing.
 Organized activity such as Valentine’s Day, movie promotions in the mall, etc.
 Launched Winter Carnival, a lottery for the mall.
RELIANCE COMMUNICATIONS LTD., Kolkata (Dec ‘2009 – Oct ‘2011)
Deputy Manager – Sales/ Marketing, Modern Trade (Reporting to Circle Head – Modern Trade)
Key Deliverables:
Financial
 Sales of CDMA/GSM/HSD/3G achievement through proper planning.
 Enhancing sales number through planning and conducting activities like group events, road shows, etc..
Customer
 Availability of full range of handsets, recharges, tariff plan charts, pamphlets in stores.
 Number of stocks available in the store adhering to stock norms.
 Tracking percentage of direct billing Vs OTAF.
 Addressing customer complaints/ issues.
Brand Management
 Building brand focus with operational requirements. Coordinating with the marketing team for store
advertising
 Analyzing the market requirements/demands and communicating the same to the product development
team.
 Building relationships with the channel partners to enhance the sales as well as the brand value.
 Organizing events/ shows to market the brand well and create awareness among customers.
 Design promotions and offers.
 Training of franchisers and customer care executives in stores regarding products, handling and treating
customers well.
ADITYA BIRLA RETAIL LTD., Kolkata (4th
Sept ’07 – 11th
Dec‘09)
Senior Officer
Company Profile: Aditya Birla Group foray into the retail sector began in 2006, when Aditya Birla Group acquired
Trinethra, the South – India based chain of stores. The company launches their brand More in May 2007. The More
retail chain is positioned on a platform that promises consumers a refreshing shopping experience that gives them
better quality, better value and more variety, combined with convenience and ease of shopping.
Designation: Senior Officer – Operations.
Duration: 1st
November 2008 to 11th
December 2009.
Key Deliverables:
Marketing/ Business Development

5.  Looking after the operational efficiency in the cluster, ensure implantation of company policy at store level.
Implement the developed strategy, roll out stores and manage the top line and bottom line of the retail
business for the specified format.
 Implementing competent business strategies, organizing promotional events to market a wide range of
products.
 Planning and managing the events held for promoting More’s brand.
 Interacting with the key drivers of business, providing on ground support for execution of various events,
recognizing the role and organizing internal training programs.
 Creating and executing measurable Marketing Communication Plan across all disciplines for strategic
positioning of products/services.
 Delivering effective and efficient processes and practices related to execution of communication initiatives and
materials across the region.
 Ensure adherence of process and monitor compliances.
 Direct, guide and supervise to achieve store targets.
 Ensure all Products are available as per minimum bench quantity, suggest the measure of improvement.
 Doing a thorough study on competitor’s site, to get knowledge on per sq ft sales, footfalls, threats and
opportunities they have to face.
Advertising & Promotions (in case of private label launch)
 Liaise with AD Agency / Event management to finalize media briefs and marketing campaigns
 Coordinating marketing activities of new Product launches between Store & Zonal Office.
 Analyzing market performance territory wise and devise advertising / promotion schemes to increase sales in
order to improve brand visibility and increase market share.
Private Label Launch
 Effectively executing the promotional displays in the stores through various communication aids.
 Sampling Plan across the catchments and generating demand through it to create awareness and thereby
improve sales; staff training on product information and store execution regularly for strengthening superior
execution in stores.
 Releasing paper ads and in store communications like POPs, in-house TV display system, banners & standees.
Designation: Senior Officer – Business Development.
Duration: 4th
September 2007 to 30th
September 2007till date.
Key Deliverables:
Business Development
• Identify the location where to open our store.
• Thorough property scouting.
• Finding out the economic and demographic profile of the population staying around the store of
radius of 2 kms.
• Doing a thorough study on competitor’s site, to get knowledge on per sq ft sales, footfalls, threats and
opportunities they have to face.
• Finding out new developer groups for their new projects, they are coming up with.
• Maintaining a good relation with the land lord.
• Handling a team.
• Motivating the team.
Milestone Achieved
• First to open a store in central Kolkata (Free school Street, Elliot Road).
• Developing relationship with investors so that they can invest for us in some projects.
• Shared the concept of brokers’ meet & developers’ meet with the management.
• Handled and negotiated with local political leaders for the site in Free School Street, Barasat, etc...
MARKETING MANAGEMENT GROUP REALTY PVT LTD., Kolkata (21st
Nov ’05 – 1st
Sept‘07)
Sales Executive
Company Profile: Marketing Management Group Realty Pvt. Ltd use to sell real estate properties in different places
of Kolkata. Marketing Management Group Realty Pvt. Ltd also uses to give consultancies to the builders.

6. Business Development
• Selling of real estate properties.
• Finding out new developer groups for their new projects, they are coming up with.
• Negotiating with builders about the brokerage they will pay us for their new projects.
• Doing the basic surveys for the builders.
• Doing promotional activities.
• Training new executives.
• Generating leads through cold calls.
• Working in a team.
Milestone Achieved
• Highest sales achiever for all the quarters till date.
• Appointing Direct Sales Agents, who will work as our sub brokers.
• Getting authorisation from some developers to sell their projects.
• Shared the concept of Virtual Property Fair with the management.
• Anchoring some projects.
SIKA INDIA PVT LTD., Hyderabad (1st
Mar’ 05 – 4th
Sept’05)
Sales Trainee
Job Description:
Used to look after Retail Sales Division. I used to look after Hyderabad old city and the entire districts of Anantapur,
Karnool, Cuddappa and Raichur. Before my joining the turnover from these area was approx Rs 35,000/- per month.
But after my joining, I raised it to around Rs 2.8 lacs per month.
My job profile in this company was to look after the Retail Sales Division, where I have to meet various dealers and
collect order from them. For this I have to maintain a good relationship with them. After this I have to give those
orders to my distributors and in return I have to collect the orders from them for the company. I used to look after the
distribution system and promotional activites also, that is, if my distributors are supplying the materials to my dealers
properly or not and I used to organise masons’ meet, delears’ meet and suggesting where to do a wall painting, etc.
SUMMER PROJECT (AS A PERT OF CURRICULUM)
Organization: Marketing Management Group Consultants (p) Ltd.
Duration: 2 months
Designation: Summer Trainee
PROJECT TITLE
Description As the project was on real estate growth rate of Kolkata, I have identified the
construction boom areas from Kolkata Municipal corporation. After collecting
those data, I surveyed existing flat owners and builders to find reasons for shifting
to a particular area. I identified that the growth zone in Kolkata are in Rajarhat,
EM Bypass and Garia. In the last seven to eight years there has been a sea change
in the demography of the buyers.
Key learning
1. How to do a survey?
2. How to analyze data?
3. How to evaluate secondary data?
4. How to do a cold call?
5. This project has helped me increase my interpersonal and analytical skills.
Extra Curricular Activities
• Coordinator in college festival (Responsible for getting corporate sponsorship).
• Participated in state level swimming competitions.
• Participated in painting competitions.
A Study “of the real estate growth rate in Kolkata – why the city is moving?”

7. HOBBY: To play chess.
LANGUAGES KNOWN: Bengali (S/R/W); English (S/R/W); Hindi (S/R/W).
Personal Details
Date of birth : 23rd
March 1981
Languages Known : English, Hindi and Bengali
References : Available on Request
…………………………….
Samrat Bhattacharya