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Steps to building your
business

Your
Your Business
Strategy

Your Marketing
and Sales Tools

Your Brand
and Identity

Your Customer
innovationsand
Insignt
Innovations
Your Business
Strategy

Your Marketing
and Sales Tools

Your Brand
and Identity

Your Customer
innovationsand
Insignt
Innovations

Metrics, Dashboard, implement, hold you
accountable, make better business decisions

Coach, challenge, sound board, collaborate,
get the best brains in the room

Your business model

Set vision, business goals direction

Your Business
Strategy
Your
business

Your Business
Strategy

Your Marketing
and Sales Tools

Your Brand
and Identity

s

Metrics, Dashboard, implement, hold you accountable,
make better business decisions

Your Customer
innovationsand
Insignt
Innovations

Coach, challenge , sound board, collaborate,
get the best brains in the room

TOOLS

Consulting and templates
to create your businesses’:
•
•
•
•
•

Vision, mission statement
Value proposition
Values
Metrics
Business model –future
state audit
• Build marketing plan with
target customers
• Infrastructure and
resource planning

Your business model

Set vision, business goals direction

Your Business
Strategy
Your
business

Your Business
Strategy

Your Brand
and Identity

Your Marketing
and Sales Tools
s

Marketing and sales
metrics

Your Customer
innovationsand
Insignt
Innovations

Lead generation and
sales funnel

Customer capture
and communication

Your Marketing and
Sales tools
Your
business

Your Business
Strategy

Your Marketing
and Sales Tools

Your Brand
and Identity

s

Marketing and sales
metrics

Your Customer
innovationsand
Insignt
Innovations

Lead generation and sales funnel

TOOLS

Consulting to build your
Sales and marketing model
CRM options
Email Autoresponders
Sales mechanism
Sales and Marketing
integration.
• Lead generation and
conversion programs.
• Marketing and Sales
metrics and planning
• Marketing and Sales
Dashboards

Customer capture
and communication

•
•
•
•

Your Marketing and
Sales Tools
Your Business
Strategy

Your Marketing
and Sales Tools

Your Brand
and Identity

Your Customer
innovationsand
Insignt
Innovations

Customer metrics satisfaction, loyalty

Service and product
innovations

Customer feedback
mechanisms buying cycles

Your Customer
Insight and innocation
Your
business

Your Business
Strategy

Your Marketing
and Sales Tools

Your Brand
and Identity

s

Customer metrics
satisfaction, loyalty

Your Customer
innovationsand
Insignt
Innovations

Service and product
innovations

TOOLS
Customer feedback
mechanisms, buying cycles

Your customer insight and
innovation
•
•
•
•
•
•
•

Customer survey
Employee survey
Sales cycle feedback
Customer buying cycles
Product innovation teams
Customer metrics
Customer touch points
and collaboration

Your Customer
Insight and
Innvations
Your Business
Strategy

Your Marketing
and Sales Tools

Your Brand
and Identity

Your Customer
innovationsand
Insignt
Innovations

Metrics: awareness, preference,
market share, referral

Consistent personality,
look and feel, voice

Value, unique
value proposition

Your Brand and
Identity
Your
business

Your Business
Strategy

Your Marketing
and Sales Tools

Your Brand
and Identity

s

Metrics: awareness,
preference, market share, referral

Your Customer
innovationsand
Insignt
Innovations

Consistent personality,
look and feel, voice

TOOLS
Values, unique
value proposition

Your Brand and Identity
• Values, personality and
value proposition
• Brand audit
• Brand style guide
• Brand positioning
• Tag lines
• Visual library
• Branding collateral
• CMS for web content

Your Brand
and Identity

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Business Coaching

  • 1. Steps to building your business Your Your Business Strategy Your Marketing and Sales Tools Your Brand and Identity Your Customer innovationsand Insignt Innovations
  • 2. Your Business Strategy Your Marketing and Sales Tools Your Brand and Identity Your Customer innovationsand Insignt Innovations Metrics, Dashboard, implement, hold you accountable, make better business decisions Coach, challenge, sound board, collaborate, get the best brains in the room Your business model Set vision, business goals direction Your Business Strategy
  • 3. Your business Your Business Strategy Your Marketing and Sales Tools Your Brand and Identity s Metrics, Dashboard, implement, hold you accountable, make better business decisions Your Customer innovationsand Insignt Innovations Coach, challenge , sound board, collaborate, get the best brains in the room TOOLS Consulting and templates to create your businesses’: • • • • • Vision, mission statement Value proposition Values Metrics Business model –future state audit • Build marketing plan with target customers • Infrastructure and resource planning Your business model Set vision, business goals direction Your Business Strategy
  • 4. Your business Your Business Strategy Your Brand and Identity Your Marketing and Sales Tools s Marketing and sales metrics Your Customer innovationsand Insignt Innovations Lead generation and sales funnel Customer capture and communication Your Marketing and Sales tools
  • 5. Your business Your Business Strategy Your Marketing and Sales Tools Your Brand and Identity s Marketing and sales metrics Your Customer innovationsand Insignt Innovations Lead generation and sales funnel TOOLS Consulting to build your Sales and marketing model CRM options Email Autoresponders Sales mechanism Sales and Marketing integration. • Lead generation and conversion programs. • Marketing and Sales metrics and planning • Marketing and Sales Dashboards Customer capture and communication • • • • Your Marketing and Sales Tools
  • 6. Your Business Strategy Your Marketing and Sales Tools Your Brand and Identity Your Customer innovationsand Insignt Innovations Customer metrics satisfaction, loyalty Service and product innovations Customer feedback mechanisms buying cycles Your Customer Insight and innocation
  • 7. Your business Your Business Strategy Your Marketing and Sales Tools Your Brand and Identity s Customer metrics satisfaction, loyalty Your Customer innovationsand Insignt Innovations Service and product innovations TOOLS Customer feedback mechanisms, buying cycles Your customer insight and innovation • • • • • • • Customer survey Employee survey Sales cycle feedback Customer buying cycles Product innovation teams Customer metrics Customer touch points and collaboration Your Customer Insight and Innvations
  • 8. Your Business Strategy Your Marketing and Sales Tools Your Brand and Identity Your Customer innovationsand Insignt Innovations Metrics: awareness, preference, market share, referral Consistent personality, look and feel, voice Value, unique value proposition Your Brand and Identity
  • 9. Your business Your Business Strategy Your Marketing and Sales Tools Your Brand and Identity s Metrics: awareness, preference, market share, referral Your Customer innovationsand Insignt Innovations Consistent personality, look and feel, voice TOOLS Values, unique value proposition Your Brand and Identity • Values, personality and value proposition • Brand audit • Brand style guide • Brand positioning • Tag lines • Visual library • Branding collateral • CMS for web content Your Brand and Identity