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Business Coaching
The document outlines the key areas to focus on when building a business: business strategy, marketing and sales tools, customer insights and innovations, and brand and identity. Templates and consulting are provided to help create vision and goals, marketing plans, sales processes, gather customer feedback, and establish a strong brand identity. Metrics and tools give insights to improve decision making.
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Business Coaching
- 1. Steps to buildingyour business Your Your Business Strategy Your Marketing and Sales Tools Your Brand and Identity Your Customer innovationsand Insignt Innovations
- 2. Your Business Strategy Your Marketing andSales Tools Your Brand and Identity Your Customer innovationsand Insignt Innovations Metrics, Dashboard, implement, hold you accountable, make better business decisions Coach, challenge, sound board, collaborate, get the best brains in the room Your business model Set vision, business goals direction Your Business Strategy
- 3. Your business Your Business Strategy Your Marketing andSales Tools Your Brand and Identity s Metrics, Dashboard, implement, hold you accountable, make better business decisions Your Customer innovationsand Insignt Innovations Coach, challenge , sound board, collaborate, get the best brains in the room TOOLS Consulting and templates to create your businesses’: • • • • • Vision, mission statement Value proposition Values Metrics Business model –future state audit • Build marketing plan with target customers • Infrastructure and resource planning Your business model Set vision, business goals direction Your Business Strategy
- 4. Your business Your Business Strategy Your Brand andIdentity Your Marketing and Sales Tools s Marketing and sales metrics Your Customer innovationsand Insignt Innovations Lead generation and sales funnel Customer capture and communication Your Marketing and Sales tools
- 5. Your business Your Business Strategy Your Marketing andSales Tools Your Brand and Identity s Marketing and sales metrics Your Customer innovationsand Insignt Innovations Lead generation and sales funnel TOOLS Consulting to build your Sales and marketing model CRM options Email Autoresponders Sales mechanism Sales and Marketing integration. • Lead generation and conversion programs. • Marketing and Sales metrics and planning • Marketing and Sales Dashboards Customer capture and communication • • • • Your Marketing and Sales Tools
- 6. Your Business Strategy Your Marketing andSales Tools Your Brand and Identity Your Customer innovationsand Insignt Innovations Customer metrics satisfaction, loyalty Service and product innovations Customer feedback mechanisms buying cycles Your Customer Insight and innocation
- 7. Your business Your Business Strategy Your Marketing andSales Tools Your Brand and Identity s Customer metrics satisfaction, loyalty Your Customer innovationsand Insignt Innovations Service and product innovations TOOLS Customer feedback mechanisms, buying cycles Your customer insight and innovation • • • • • • • Customer survey Employee survey Sales cycle feedback Customer buying cycles Product innovation teams Customer metrics Customer touch points and collaboration Your Customer Insight and Innvations
- 8. Your Business Strategy Your Marketing andSales Tools Your Brand and Identity Your Customer innovationsand Insignt Innovations Metrics: awareness, preference, market share, referral Consistent personality, look and feel, voice Value, unique value proposition Your Brand and Identity
- 9. Your business Your Business Strategy Your Marketing andSales Tools Your Brand and Identity s Metrics: awareness, preference, market share, referral Your Customer innovationsand Insignt Innovations Consistent personality, look and feel, voice TOOLS Values, unique value proposition Your Brand and Identity • Values, personality and value proposition • Brand audit • Brand style guide • Brand positioning • Tag lines • Visual library • Branding collateral • CMS for web content Your Brand and Identity