The four major magazine institutions in the UK are Bauer Media, IPC Media, BBC, and EMAP. Bauer Media publishes over 300 magazines worldwide and focuses on print magazines and radio in the UK. IPC Media creates magazines across various platforms that reach 26 million adults monthly in the UK. The BBC produces magazines in many genres that attract a large overall audience. EMAP specialized in magazine production and once published 59 magazines, notably Smash Hits and Nintendo Official Magazine, reaching 2 million people monthly. Companies continue creating magazines as the format can reach a wide range of people, though production has expanded to digital formats to maintain audiences in modern times.