Bauer Media, IPC Media, and Future Plc are three major UK music magazine publishers. Bauer Media produces magazines like Kerrang!, Q, and Mojo that focus on rock music and target 16-30 year old audiences. IPC Media produces magazines such as NME and Uncut that also focus on rock music and target mainstream audiences. Future Plc produces magazines across various music genres including music making/listening that target more niche audiences. The publishers use their various media platforms to promote their magazines and increase readership.

1. Bauer Media produce music
magazines such as:
Kerrang!
Q
Mojo

2. Bauer media
Bauer media are a cross-media conglomerate.
They use their platforms to cross-promote and
create synergy. They produce magazines such as
Kerrang, Q and Mojo. Their main sub-genre is
rock, and they target mainstream audiences.
This is because their target audience is 16-30
year olds, and they buy these type of magazines,
and they also have money to spend on them.
Their magazines cost between £2.20 and £3.99.

3. IPC Media produce music magazines
such as:
NME
Uncut

4. IPC Media
IPC Media produce music magazines such as
NME and Uncut. They own different platforms
to cross-promote their products and brands to
create synergy. These are both rock magazines.
Their main sub-genre, therefore, is rock. Their
magazines are monthly, and they cost between
£2.20 and £4.80. They also target mainstream
audiences because rock is popular in their target
readership.

5. Future Plc produce music
magazines such as:
Guitarist
Classic Rock Metal Hammer
Computer Music Prog
Future Music Rhythm
Guitar Techniques Total Guitar

6. Future Plc
Future Plc produce music magazines such as
Classic rock and Metal hammer. These are both
rock magazines. However, their main sub-genres
are music making and music listening. Unlike
Bauer Media and Future Plc, they target niche
audience, therefore their circulation is lower.
Their magazines are monthly and bi-weekly, and
they have a variety of costs. They do own
platforms, but not as many as the other two.

7. NME
NME are owned by IPC Media. They have a circulation of
23,924 people and a readership of 289,000. 66% of
their readership are male, and 34% female, with a
median age of 23. IPC own different platforms, such as
TV, Radio and Magazine, which allows them to cross-
promote their brands to create synergy, and reach a
larger audience. 61% of their audience are ABC1s, which
is very high! This is good for IPC because these people
have more money, therefore, are more likely to buy their
products. The magazine target this demographic by
using relevant colours, such as read and black, to link it
in with the genre of the magazine. They also have a
packed layout, with not a lot of white space, which would
appeal to their audience.

8. Q
Q are owned by Bauer Media. They have a circulation of
64,596 people and a readership of 369,000. 70% of their
readership are male, and 30% female, with a median age
of 32. Bauer Media own different platforms, such as TV,
Radio and Magazine, which allows them to cross-
promote their brands to create synergy, and reach a
larger audience. 73% of their audience are ABC1s. This is
good for Bauer Media because these people have more
money and are more likely to buy their products. The
magazine target this demographic by having a more
ordered layout, to suite their target readership because
they’re older. Also it’s more toned down, to also suit their
audience.

9. Kerrang
Kerrang! are owned by Bauer Media. They have a
circulation of 40,203 people and a readership of
387,000. Bauer Media own different platforms, such as
TV, Radio and Magazine, which allows them to cross-
promote their brands to create synergy, and reach a
larger audience. 48% of their audience are ABC1s. This
isn’t as high as the others, however, it is still good for
Bauer Media because these people have more money
and are more likely to buy their products. They have a
solus readership of 74%. The magazine target this
demographic by having a packed layout which will suit
their audience because of the gerne of the magazine.