The document discusses two major magazine publishers in the UK - IPC Media and Bauer. IPC Media was founded in 1958 and publishes over 60 brands that are popular internationally, including NME, Nuts, and Marie Claire. IPC has a readership of around 26 million in print and 20 million online in the UK. Bauer Media is part of the larger Bauer Media Group and is Europe's largest privately owned publishing group. It publishes over 300 magazines in 15 countries, including Closer, Heat, and FHM. Bauer also owns various TV and radio stations. It has a readership of over 19 million in the UK. The document concludes by stating the author would choose Bauer to publish their new music magazine due to Bauer's larger international
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Research into Magazine Publishers
IPC Media:
The ‘International Publishing Corporation’ which was founded in 1958 in London is a consumer
magazine and digital publisher that sells over 350m million copies of its’ brands each year
Produces over 60 media brands that are extremely popular on an international level. Media
brands like:
- NME
- Nuts
- Now
- TV & Satellite Week
- Woman
- World Soccer
- What’s on TV
- TV Times
- Chat
- Marie Claire
And many more
IPC has a huge readership of around 26 million people in the UK who read their printed
magazines and a readership of around 20 million people who read their magazines online.
IPC’s main audience would be men, mass market women and upmarket women
Bauer:
Bauer Media is one of the sub-companies that come from the Bauer Media Group.
It is Europe’s largest privately owned publishing group but is also a worldwide media empire with
over 300 magazines under their belt that they have the power to print in over 15 countries. They
own magazines like:
- Closer
- GRAZIA
- Heat
- Empire
- Kerrang
- Q
- Zoo
- MATCH!
- FHM (which is now a best-selling international multi-platform brand)
- Pop
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As well as owning magazines Bauer Media also owns TV and Radio stations like:
- Magic
- Kiss
- Kerrang (105.2)
- Radio City
- City Talk
- 4Music
- Smash Hits
- Kiss
- The Box
- Q
Bauer has a readership of over 19 million people in the UK
Who would you choose to publish your magazine? Why?
I would choose Bauer to publish my magazine because of I’m trying to break into the market with a
new genre of music and I’d need a publisher that could give my magazine the hype it deserves and
Bauer would be able to do that because it’s such a huge international company, it has a readership
of over 19 million people in the UK alone and not only does it have links inside of the magazine
industry but is also well established in the TV and Radio industry. With all these links it would allow
the magazine to gain a higher status and reputation than if it was to be published by IPC simply due
to the fact that Bauer has a wider audience worldwide over many different types of media
platforms.
