1. RESEARCH INTO MEDIA THEORY…….. Magazine Institutions and Companies
IPC Media produces over 60 iconic media brands, with print alone reaching almost
two thirds of UK women and 42% of UK men – almost 26 million UK adults – while the
websites collectively reach over 20 million users every month. IPC's diverse print and
digital portfolio offers something for everyone, with a focus on three core audiences:
men, mass market women and upmarket women. The International Publishing
Corporation Ltd (IPC) was formed in 1963. IPC Magazines were created five years later in 1968. IPC Media publishes a huge
range of magazines and websites across many different sectors for both smaller niche markets as well as mainstream.
Some of the magazines produced include of:
Marie Claire Look NME TV The Field Mbr In Style
Bauer Media reaches over nineteen million UK adults across multiple media channels. The Group
is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV
and radio stations. Bauer Media joined the Bauer Media Group in January 2008 following
acquisition of Emap plc’s consumer and specialist magazines, radio, TV, online and digital
businesses. Collectively, the Group employs some 6,400 people. They have more than eighty
influential media brands spanning a wide range of interests, including heat, GRAZIA, Closer,
MATCH, Magic 105.4, Kiss 100, Kerrang and 4Music. The business is built on millions of personal
relationships with engaged readers and listeners. Bauer connects audiences with compelling
content, whenever, wherever, and however they want. The unique insight allows them to work
closely with customers to develop innovative solutions that create a difference to their business.They produce both niche
and mainstream magazines which mean they have magazines spread over different markets for instance photography
magazines which are of a niche audience and they then have magazines of a huge mainstream market like women’s gossip
magazines. They therefore have a vast range of audiences. Bauer have targeted several different audiences consisting of all
types. Bauer itself is a franchise brand which has many different forms of media magazines like ‘Q’ and ‘Kerrang’ both have
their radio stations and TV channels. They also have other forms of media for their individual magazines such as websites
and mobile phone apps.
Some examples of the magazines produced include of:
Closer Grazia Kerrang Match MCN Mother & Baby Yours

2. Emap Limitedwas a business-to-business multiplatform media group, whose brands
inform, inspire and connect within the sectors they operated in. For millions of people
across the globe involved in the built environment, retail, media, fashion, health,
education, government and automotive sectors, Emap provided essential news, analysis
and access. Emap started life as a local newspaper company in 1947 and transformed
into a global media group, playing a crucial role in giving the essential news, analysis and access that they need to succeed.
The industry was publishing. Emap produced a range of magazines for smaller niche markets and mainstream. The
company split up and was sold off, but it was the second largest publisher in the UK.
Some examples of the magazines produced include of:
Smash Hits Business Matters Sport The Face Sega and Saturn ELLE Red
Future plc is an international special-interest media group.In 2006, it was the sixth-largest
in the United Kingdom. It was founded in 1985 with one magazine;but today they have
operations in the UK, US and Australia creating over 180 special-interest publications,
websites and events for people who are passionate about their interests. They hold
market-leading positions in games, film, music, technology, cycling, automotive and
crafts.Future plc sells 3.2 million magazines each month and they attract more than 23
million unique visitors to their websites as well as hosting 27 annual live events that attract
hundreds of thousands of enthusiasts. In addition, Future exports or syndicates publications to 90 countries
internationally, making them the UK’s number one exporter and licensor of monthly magazines. Future only sells
magazines to specialist niche markets for communities passionate about their interests. They share the same passions as
their consumers and operate multi platforms.
Some examples of the magazines produced include of:
Metal Hammer Total Film Tap! Mollie Makes Rhythm Future Music Fast Car

3. Would they be one of the main players, or would they be a smaller company such as Monkey,
Future? Justify why