2. What is a media institution?
• A media institution is a business that is responsible for the production, marketing,
promotion and distribution of different media texts and forms such as magazines,
television shows and websites.
• Examples of media institutions include:
3. Examples of media institutions:
• British Broadcasting Corporation (BBC)
production, marketing, distribution and (self) regulator
• British Sky Broadcasting (BSB)
production, marketing, distribution and (self) regulator
• Cable News Network (CNN)
production and (self) regulator
• British Board of Film Classification (BBFC)
regulator
4. Bauer Media
• Bauer Media is a division of the Bauer Media Group, Europe’s largest publishing
group offering over 300 magazines worldwide, as well as other media forms such
as online, TV and radio stations.
• Bauer's portfolio offers a range of brands and magazines to appeal to almost any
demographic e.g:
• Mother&Baby has the target demographic of
women over the age of 23
• KERRANG! Has the target demographic of young
adult males
• GRAZIA has the target demographic of high class
adult females
5. Bauer Media
• For example, Closer and HEAT are magazines of the
same genre, gossip magazine, however HEAT
magazine is marketed towards the lower, working
class females whereas Closer is marketed as a higher
class magazine which may appeal to middle class
females.
• Another example, is FHM and ZOO; both the same
genre, both distributed by Bauer Media. However,
NUTS is marketed at a lower class audience compared
to FHM.
Bauer Media also distributes similar media products for different social
groups:
6. Immediate Media Co
• Immediate Media Co is one of the largest consumer media businesses in the UK
and the 4th largest magazine publisher. Offering quality media content over 50
websites, 34 magazines and over 70 brands, selling 76 million magazines every
year and reaching 33 million people online every month.
Immediate Media Co’s extensive portfolio
offers media products for a range of
demographics although the majority of it’s
products are marketed towards children and
teenagers of both sexes e.g.:
CBeebies magazine, Bob the builder, Mr.Men
and Little Miss as well as Top of the Pops.
7. Top of the Pops VS POP TEEN
Top of the Pops (right), distributed by
Immediate media Co, is clearly the same
genre and clearly has the same target
demographic as my media product POP
TEEN making them competition.
Therefore I feel that my product should
be published by Bauer Media, rather
than Immediate Media, in order to avoid
duplication and similarities between the
two products each media institution can
then focus on the production and
promotion of the products individually
rather than dividing their work between
the two.
8. Why might Bauer Media distribute your
media product?
• As my target demographic for my music magazine is young teenage females aged
10-16; I would like Bauer Media to distribute my magazine as I believe they do
not currently distribute a magazine for a young teenage audience, therefore I feel
that my magazine could be established as an original and unique media product,
making it more able to compete with other similar music magazines e.g. Top of
the Pops magazine.
• It is clear from the fact that they are Europe’s, and therefore the UK’s, largest
media publishing group that the institution is successful and will be able to
market my product to the mass audience.
• However, the promotion and marketing of my product may be unsuccessful as
the firm may not have great experience in how to distribute the product to the
demographic of teenage girls.
9. How will your music magazine be extended to
other areas of media forms?
• Bauer Media has experience and knowledge in other areas of media including TV
and radio; therefore as a music magazine, the POP TEEN brand could be extended
into a radio or TV show as well as a TV or radio station.
• Bauer Media already owns the brand KISS, the local radio station, as well as
4MUSIC the national TV channel. It may be possible for these stations to be
rebranded as ‘POP TEEN FM’ as well as ‘POP TEEN TV’ in order to create a
stronger and established POP TEEN brand.
10. • Additionally, as music media is extremely diverse and flexible, long
term once the brand has been established, a POP TEEN music label
could be established. A music label especially for the pop genre,
marketing towards a young demographic. A brand extended into
different forms of media will increase awareness of the brand and it’s
objectives, extending the content and maintains the audience whilst a
new issue of the magazine is being produced.
• A website for the magazine will help maintain the audience, by
updating it regularly. As well as maintaining social media accountants
e.g. twitter, facebook, youtube, Instagram in order to keep the
audience informed. This will also help generate and capture the
attention of the target audience as teenagers tend to use social media
regularly.
How will your music magazine be extended to
other areas of media forms?
