Bauer Media is a global media conglomerate with 11,000 employees across 17 countries. It owns 53 magazine brands that sell over 217 million copies annually and 4 major radio brands reaching 17 million listeners. Due to declining print sales, Bauer expanded its brands across multiple platforms like websites, radio, and TV to remain engaging audiences. Similarly, the rock music magazine Kerrang launched a radio station, TV station, and website to supplement falling print sales and cater to audiences' technology and content preferences across devices. Bauer's strategy is to connect audiences with high-quality content through their broad portfolio of influential brands on any platform.

1. BAUER MEDIA
RESEARCH
Media Coursework

2. Bauer Media
• Bauer is a global institution which
reaches over 22 million UK adults every
week. This institution belongs to a
conglomerate ( it is a company that owns
others) being one of the 4 main
publishers in the world.
• There are 11,000 employees in 17
different countries.
• The Bauer media magazine section is
made up of 53 brands selling over 217
million copies per year.
• The Bauer media radio section is focused
on 4 key brands such as Magic, KISS,
Absolute radio and Bauer city network
which reaches over 17 million listeners.

3. Bauer Media
• Due to the continuing development of digital media companies have
to expand on their convergence in order to still attract audiences.
• Between 2007 and 2014 magazine sales have dropped from 1.2 billion
to 781 million. In order to keep reaching target audiences magazines
needed to create a multi- platform approach which is reaching and
providing for everyone's personal needs.
• Now “At any one time 4 out of 10 people in the UK are reading,
listening or watching something that is owned by Bauer.

4. Kerrang!
• One of the magazines that has made a multi- platform approach
for their audience is Kerrang!.
• Kerrang started off as a magazine company owned by Bauer,
when digital media started to expand the magazine purchases for
Kerrang decreased and they needed to do something to rise their
profits again.
• A multi- platform approach was made meaning Kerrang then had
a radio station, television station and an online website. This
caters for all the technology advances and gives the target
audience more ways to get the information or entertainment
they want through choice of how they want to gain it.

5. Kerrang! Facts
• Bauer media is the producer of Kerrang.
• The genre of the magazine is rock.
• It now has a website, Magazine, Radio station and TV station.
• The company holds a festival every year.
• The company's house style is Red, yellow and black.
• It is a music magazine.
• Target audience is 16-24 year olds.
• The company was founded in 1981.
• The magazine is monthly produced.

6. Bauer Media Quote
• “ Our business is built on influential media brands with
millions of personal relationships with engaged listeners
and readers. Our strategy is to connect audiences with
excellent content through our broad multi- touch point
brand platforms, wherever and whenever and however
they want. Our wide portfolio of influential brands gives us
advantages over pure play magazine or radio competitors.”
This is included on Bauer's official website to make sure the audience are aware of
what their aim is and how they are going to provide for peoples personal needs with
media and technology.

7. SYNERGY & CONVERGENCE
OF KERRANG THE MAGAZINE.
KERRANG have a festival
each year.
Genre- Rock and only
includes that genre of band
in the information.
Kerrang! Logo is always
produced the same way with the
same font and text type.
“Life is Loud” is the official
strapline of all Kerrang
products.
Kerrang Magazine
Kerrang Radio
Kerrang Podcast
Social Media accounts E.g.
Twitter and Facebook. Where
information can be shared fast.