The 4 major magazine institutions in the UK are Bauer Media, IPC Media, BBC, and EMAP. Bauer Media publishes over 300 magazines worldwide and transfers some concepts like Kerrang to radio. IPC Media creates magazines, websites, and mobile/tablet content across many genres that reach 26 million adults monthly. BBC magazines have a large overall audience across genres like children, music, and food. EMAP specialized in magazine production and radio, creating 59 magazines total, most notably Smash Hits and Nintendo Official Magazine, reaching 2 million people monthly. Companies continue to create magazines as a popular mass media, but now must also offer digital formats to keep audiences as media evolves.