Media institutions like IPC Media and Baur Media are large companies that distribute entertainment content and information through magazines and digital platforms. Both companies specialize in distributing music magazines, with IPC Media publishing NME and Uncut that engage millions of UK adults each week, while Baur Media reaches over 19 million UK adults weekly through their 80 brands spanning various genres. Baur Media would be a good choice to distribute a new music magazine as they have experience in similar genres through publications like Q Magazine and also have a wide multi-platform reach.

1. Institutions are..
Media institutions are organizations that make
profit and are established. They deal with the
creation and distribution of entertainment and
advertisement of information services.

2. IPC Media is the UK's leading consumer magazine
and digital publisher, it is the home of music
magazines NME and Uncut. It engages with 26
million UK adults, 2/3 of women in Britain and
almost 40% of men in Britain.
Baur media reaches over 19 million UK adults
each week and they also have 80 influential
brands which span across many genres.
Both of these institutions specialise in distributing
music magazines.

3. I would want Baur media
to distribute my
magazine, because they
have a rang of different
companies throughout
media, including
mags, TV, radio, online
and mobile. But most
importantly they
distribute Q
magazine, which is a
similar genre to my
magazine and is widely
popular and well known.
Also mojo is another big
contender in the music