Regional Development Australia (RDA) Illawarra hosted social media workshops for the Not-For-Profit Sector. The workshop are designed so the sector can learn and understand these communication channels better and to utilise them with the approaching National Disability Insurance Scheme.
Content will include:
* Why you need to be online
* How to create a digital strategy
* How to engage clients + potential clients with social media
* How to get bang for your buck & drive your dollar further
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...Nick Kellet
Learn how to visualize 10 key metrics to produce a powerful actionable analysis of your social media landscape.
Where is your social army? Find out.
If this doesn't get you thinking we'll be surprised
A RDA Illawarra (Leigh Jewiss) presentation on what Can Social Media Do For you for the Community of Practice - Digital Engagement, 8 February 2016. Hosted by Illawarra Forum
A short presentation for BH&HPA Scotland AGM that looks at how Holiday Parks can take advantage of Social Media. How Twitter, Facebook, Review sites can be used to build a community around a Holiday Park.
This colorful slide deck quickly addresses: What are the best social media networks for Realtors? What are the demographics of Facebook, LinkedIn? Why are Facebook ads and live Facebook video so important? Take a look!
Nonprofits have become one of the top users of social media since joining the platforms. However, many choose to pay hundreds, if not thousands for seminars that take away from the donors and the causes they support.
In an industry that thrives on relationships and relationship building, social media marketing is the perfect tool for nonprofit organizations to engage with donors, volunteers, and supporters.
How can social media help your nonprofit achieve its goals? According to a recent study, the top nonprofit communication goals for 2014 are:
Acquiring new donors
Engaging the community
General brand awareness
Retaining current donors
How are you achieving these goals? This informative guide will introduce nonprofits to the importance and best practices in social media to build relationships, reach out to the community, and increase brand awareness for your nonprofit.
Social Media. Who's Your Army? The Game of Risk. Visualize Your Social Conte...Nick Kellet
Learn how to visualize 10 key metrics to produce a powerful actionable analysis of your social media landscape.
Where is your social army? Find out.
If this doesn't get you thinking we'll be surprised
A RDA Illawarra (Leigh Jewiss) presentation on what Can Social Media Do For you for the Community of Practice - Digital Engagement, 8 February 2016. Hosted by Illawarra Forum
A short presentation for BH&HPA Scotland AGM that looks at how Holiday Parks can take advantage of Social Media. How Twitter, Facebook, Review sites can be used to build a community around a Holiday Park.
This colorful slide deck quickly addresses: What are the best social media networks for Realtors? What are the demographics of Facebook, LinkedIn? Why are Facebook ads and live Facebook video so important? Take a look!
Nonprofits have become one of the top users of social media since joining the platforms. However, many choose to pay hundreds, if not thousands for seminars that take away from the donors and the causes they support.
In an industry that thrives on relationships and relationship building, social media marketing is the perfect tool for nonprofit organizations to engage with donors, volunteers, and supporters.
How can social media help your nonprofit achieve its goals? According to a recent study, the top nonprofit communication goals for 2014 are:
Acquiring new donors
Engaging the community
General brand awareness
Retaining current donors
How are you achieving these goals? This informative guide will introduce nonprofits to the importance and best practices in social media to build relationships, reach out to the community, and increase brand awareness for your nonprofit.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
71% of adults online use Facebook, and 52% of Internet users regularly log onto at least two social networks. Why are adults using social networks, and how should brands leverage this interest to develop loyal customers? Learn why social network users follow, fan, and interact with brands, what you need to know to engage them, and some of the best practices in several focused service industries.
Introductory presentation I prepared for the YES organization in February 2014. This presentation touches upon the basics of social media, how to devise a marketing strategy for either a personal or corporate brand, the major platforms to leverage, and a collection of tools and resources to manage campaigns effectively.
Special Q&A Webinar with Facebook's Katie Harbath and GSM CEO Kristy DaltonLuke Stowe
Join us for a special Q&A webinar with Katie Harbath - Facebook's Global Politics and Government Outreach Manager. Katie will cover hot government topics like business manager, verified status and security issues. We'll also be joined by Kristy Dalton, Founder & CEO of Government Social Media, LLC. Kristy will offer a recap of the 2015 GSMCON conference and future plans for GSM. The webinar will be moderated by Luke Stowe, Digital Services Coordinator for the City of Evanston, IL.
http://www.complysocially.com/ Social media training business case. Classroom, self-paced and webinar options. Social media policy development. Custom training.
Presented at the Social Marketing course, Lugano, October 13, 2008. Social Media could be used for promoting social marketing campaigns. In the Web 2.0 it is important to understand WHAT tools use and HOW use them for reaching important goals. What about behavior change? There are lots of opportunities for research out there.
71% of adults online use Facebook, and 52% of Internet users regularly log onto at least two social networks. Why are adults using social networks, and how should brands leverage this interest to develop loyal customers? Learn why social network users follow, fan, and interact with brands, what you need to know to engage them, and some of the best practices in several focused service industries.
Introductory presentation I prepared for the YES organization in February 2014. This presentation touches upon the basics of social media, how to devise a marketing strategy for either a personal or corporate brand, the major platforms to leverage, and a collection of tools and resources to manage campaigns effectively.
Special Q&A Webinar with Facebook's Katie Harbath and GSM CEO Kristy DaltonLuke Stowe
Join us for a special Q&A webinar with Katie Harbath - Facebook's Global Politics and Government Outreach Manager. Katie will cover hot government topics like business manager, verified status and security issues. We'll also be joined by Kristy Dalton, Founder & CEO of Government Social Media, LLC. Kristy will offer a recap of the 2015 GSMCON conference and future plans for GSM. The webinar will be moderated by Luke Stowe, Digital Services Coordinator for the City of Evanston, IL.
http://www.complysocially.com/ Social media training business case. Classroom, self-paced and webinar options. Social media policy development. Custom training.
Take inspiration from some of history’s greatest minds: from Henry Ford and Maya Angelou, to Charles Darwin and Leonardo Da Vinci (we’ve even thrown in some Steve Jobs and Confucius to make sure the list is well rounded). The quotes will inspire you to plan and host great events.
Four-part social media training series. Social Media Training Series: Marketing & Sales; Customer Service; Leveraging Social Communities; Tracking and Analyzing. Social media communities; community outreach, community engagement.
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
3Fold Communications Intro to Social Media TrainingLesley Miller
This social media training was prepared for Sacramento's Nonprofit Resource Center on 6/23/09. The three hour training covers an introduction to social media, and specifically focuses on blogging, Twitter, Facebook, LinkedIn, MySpace, Delicious, Flickr and YouTube.
Altimeter presents research, case studies and process for creating a social media program. Also includes a brief introduction to Altimeter Academy which supports social media training programs for organizations.
SCIM: Why It’s More Important, and More Simple, Than You Think - CIS 2014Kelly Grizzle
A relative "new kid" on the IAM standards block, the Simple Cloud Identity Management (SCIM) specification was designed to be simple and improve manageability and governance for cloud applications. It does not try to cover every provisioning use case, but rather supports the most common situations. Wide-spread adoption of the SCIM standard will, ultimately, simplify cloud-based IAM, making it more convenient and cost-effective for users to move into, out of and around the cloud. In this session, Kelly Grizzle, software architect at SailPoint, will outline why it is not only critical for IAM vendors to support SCIM, but also why SaaS vendors and their customers should support the standard to ensure it is widely available and simplifies how enterprises manage cloud apps as part of their overall IAM program. The presentation will also demonstrate the simplicity of the SCIM specification as well as some of the available open source tools that allow it to easily be integrated into the IAM infrastructure.
This is the public version (with some redaction) of the slides from a social media training session I ran at RSPB Sandwell valley.
The RSPB are the largest Wildlife charity in Europe, with over 1 million members.
I was asked to attend a media training day at the RSPB Sandwell Valley nature reserve to run the social media element of a media training day. We also had several 'break out' sessions where attendees of the training session brainstormed various ideas for social media use within their organisation - this culminated in the planning of how to use social media to:
* Promote a local event in advance
* Maintain engagement during the event by leveraging the power of social media
* Use social media after the event to re-connect with those that attended and drive awareness to those that missed the event, to boost attendee figures for next year's event.
This slideshow contains much of the content we covered during the day, with some parts redacted for privacy reasons.
If you're interested in learning more about the great work the RSPB does, visit: https://www.rspb.org.uk/
If you're interested in learning more about how social media can help your charity or business, contact Mike Gracia (mike@mikegracia.com) for a chat:
http://www.mikegracia.com/ (my blog and freelance site)
http://www.thinkabledigital.com/ (The digital agency I also work for)
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
Presentation from RDA Illawarra (Leigh Jewiss) to the Wollongong Small Business Club on 29 August 2016.
For more information visit www.rdaillawarra.com.au
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
Wondering what Facebook, Digg, LinkedIn, StumbleUpon and Twitter can do for your B2B business? Learn about how people are using social media networks to create and join conversations online and how to change your marketing to an "inbound" approach. We share tips on how to create and maintain a profile for your business for best success.
Using Social Media to Connect Younger Customers - this is how your customers are communicating so we better start figuring out with to do with this social media thing.
Mass Transmit: Getting Started in Social Media (leave-behind)Mass Transmit
"Getting Started in Social Media" covers the basic social media topics businesses need to understand to begin their venture into social media. The presentation includes Preparing for Social Media, Executing Your Plan, Choosing Social Media Channels, Participation, Measuring and includes several case studies.
This version is meant to be used as a leave-behind. See our other files for a presentation covering the same topics meant to be used while presenting this material.
Mass Transmit: Getting Started in Social Media (leave-behind)Adam Holden-Bache
"Getting Started in Social Media" covers the basic social media topics businesses need to understand to begin their venture into social media. The presentation includes Preparing for Social Media, Executing Your Plan, Choosing Social Media Channels, Participation, Measuring and includes several case studies.
This version is meant to be used as a leave-behind. See my other files for a deck covering the same topics meant to be used while presenting this material.
Social Media Strategy and Tactics Across Multiple BrandsBert DuMars
Social Media Strategy and Tactics Across Multiple Brands – How Content Is Critical To Success - Presented to Atlanta Content Strategy Group on March 3, 2010. Includes discussion of Newell Rubbermaid's Graco Baby, Rubbermaid and Sharpie brands.
Social Media for Business 2015 overview of Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google Plus. Includes information on metrics, tracking and scheduling; content creation and curation ideas; how mobile usage and trends impact social media and business.
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
RDA Illawarra submitted the following submission to an Australian Senate Inquiry on the 'Relocation of Government Bodies to Regional Areas'.
The letter lists the many benefits of the Illawarra, which the government should take into consideration when seeking relocation of government bodies. The highlighted benefits included the advantageous proximity of the Illawarra to both Sydney and Canberra as well as the university, the expanding capacity of the Port of Port Kembla, the tier 3 Data Centre and the comparably lower property prices than Sydney.
RDA Illawarra strongly made the case that the Illawarra and Wollongong City in particular, is a globally connected, innovative city with superb liveability and a transformed CBD precinct.
Responses to this Inquiry by the Senate Community Affairs References Committee closed on 4 March 2016. The Committee will report its findings on 30 June 2016. In association with ACIWAG, RDAI has made a response.
RDA Illawarra (Leigh Jewiss) with support from NSW Dept of Industry, Shellharbour Council and Shellharbour Small Business Network present What Can Social Media Do For You: Connect, Communication and Engage
This 2-hour class is dedicated to Facebook – what is it, how it works and how to use it.
With lots of information and practical tips and tricks, this workshop will give you the knowledge and tools to start utilising the world’s most popular social media platform better for your organisation.
RDA Illawarra presentation of the National Stronger Regions Fund (NSRF) at the Grant Writing Workshop - Feb 2016
- Wollongong 09/02/16
- Shellharbour 10/02/16
RDA Illawarra hosted Grant Writing Workshop presented by Waples Marketing.
This presentation focus on the practical writing tips to produce competitive grant submissions
Wollongong - 09/02/16
Shellharbour - 10/02/16
The National Stronger Regions Funds Presentation from the RDA Illawarra Grant Writing workshop 7-9 July 2015
Hosted by: RDA Illawarra
www.rdaillawarra.com.au
Presented by: Waples Marketing
The Grant Writing Workshop Presentation from the RDA Illawarra Grant Writing Workshop 7-9 July 2015
Hosted by: RDA Illawarra
Presented by: Waples Marketing
The Grant Seeker Resources from the RDA Illawarra Grant Writing Workshop 7-9 July 2015
Hosted by: RDA Illawarra www.rdaillawarra.com.au
Presented by: Waples Marketing
Illawarra Digital Enterprise Program presentation of the key basics and strategies to become a connected business focusing on the business' online presence of websites, social media and content marketing
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
2. Today we are going to learn……
Discover and learn about the top social media
networks and which ones are the best for your
not-for-profit organisation
Explore what to put on social media for the best
results
Discover tips and tricks on how to maximise the
use of social media and how to create the time
to use it
Learn what a digital strategy is and how to
create one for your organisation
3. Let’s start with the Why go Online
Source: https://think.storage.googleapis.com/docs/consumer-barometer-insights-from-australia.pdf
4. Let’s start with the Why go Online
Source: https://www.consumerbarometer.com/en/insights/?countryCode=AU
5. Let’s start with the Why go Online
Source: https://www.consumerbarometer.com/en/insights/?countryCode=AU
6. Q: Who uses Social Media?
A: EVERYBODY
Source: http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
7. Name the Top 5 Social Media
Platforms
(in Australia, based on users)
Source: Frank Media – Social Media Statistics Australia – October 2015
FACEBOOK – 14,000,000
YouTube – 13,900,000
WordPress.com – 5,700,000
Tumblr– 4,300,000
Instagram – 5,00,000
8. The Top 18 Social Media
Channels
1. Facebook – 14,000,000 users (steady)
2. YouTube – 13,900,000 UAVs
3. WordPress.com – 5,700,000
4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
5. Tumblr – 4,300,000
6. LinkedIn – 3,725,000
8. Twitter – 2,800,000 Active Australian Users approx
7. Blogspot – 2,600,000
9. WhatsApp – 2,400,000 Active Australian Users
10. TripAdvisor – 2,150,000
11. Snapchat – 2,000,000 approx Monthly Active Australian Users
12. Tinder – 1,600,000 Australian users (estimation)
13. Yelp – 1,450,000
14. Flickr – 620,000
15. Pinterest – 320,000
16. Reddit – 135,000
17. MySpace – 87,000
18. Google Plus – 60,000 monthly active Australian users approx (estimation *revised*)
Source: Frank Media – Social Media Statistics Australia – August 2015
12. YouTube – the year of video
YouTube has more than 1 billion users
300 hours of video are uploaded to YouTube every
minute
4 billion video view per day
6 billion of hours of video watched per month
Half of YouTube views are on mobile devices
15. Is it worth it?
YouTube channel:
DisneyCollectorBR
◦ Over 2.6 billion view
◦ Over 3,735,720 Subscribers
◦ Average views (approx.)
3million
◦ Highest rated Australian TV
show 2014 – ALF Grand Final
– 2.813m
◦ Estimated 2014 earnings
◦ $5 million
Source: http://www.theaustralian.com.au/business/media/grand-final-most-watched-show-of-2014/story-e6frg996-1227072950169
http://www.celebritynetworth.com/articles/celebrity/the-25-highest-earning-youtube-stars/
https://www.youtube.com/user/DisneyCollectorBR
31. The Decline in Reach
Source: http://fd842fe78bbffbb85cab-70874e0f3da6c64a981fba9d7d1347cc.r64.cf1.rackcdn.com/Heyo_Facebook%20Reach%20Survival%20Guide.pdf
37. Creating the Perfect Facebook Post
A perfect Facebook post:
1. is a link
2. is visual
3. is brief—40 characters or fewer, if you can
4. gets published at non-peak times
5. follows other posts on a regular schedule
6. timely and newsworthy
Source: https://blog.bufferapp.com/anatomy-of-a-perfect-facebook-post
40. Be Aware of the WHEN
http://mashable.com/2012/11/25/social-media-business-disasters-2012/#gallery/biggest-social-media-disasters-of-2012/521295e95198406611001876
http://article.wn.com/view/2014/04/23/Aurora_theater_victims_decry_use_of_image_in_AFP_ad_against_/
41. & think about how it could go wrong
Source: http://www.news.com.au/lifestyle/food/kkk-wednesday-promotion-backfires-for-krispy-kreme/story-fneuz8zj-1227223812426
42. Be Aware of the message…..
http://mashable.com/2012/11/25/social-media-business-disasters-2012/#gallery/biggest-social-media-disasters-of-2012/521295e9519840661100187d
http://greenpeaceblogs.org/wp-content/uploads/2012/11/Hurricane-Sandy-aftermath.jpg
• At least 53 people died in New York as a
result of the storm.
• Thousands of homes and an estimated
250,000 vehicles were destroyed during the
storm.
• Economic losses across New York were
estimated to be at least $18 billion
http://en.wikipedia.org/wiki/Effects_of_Hurricane_Sandy_in_New_York
44. Who has access to your Social Media?
http://mashable.com/2012/11/25/social-media-business-disasters-2012/#gallery/biggest-social-media-disasters-of-2012/521295e9519840661100187b
45. Consider these:
Social Media Policy/Playbook
◦ Employee Access
◦ Account Management
◦ Acceptable Use
◦ Conduct
◦ Content
◦ Security
◦ Legal Issues
CHECK OUT: http://www.marketo.com/trust/social-media-policy.php
47. What do you want to achieve?
If you don’t know what you
want, you can’t decide what you
need to do, and you won’t know
if you’ve been successful after
you’ve done it.
48. Understand Your Purpose
Understand Your Customers/Audience
Create Your Goals/Outcomes
Measure Your Results
57. What is Content?
Articles
Books/eBooks
Brochures/manuals
Case Studies
Information Guides
Microsites/Web Pages
Online Courses
Podcasts/Videocasts
Presentations
Reference Guides
Resource Libraries
Videos
Visual Content
Webinars/Webcasts
White Papers
Product Data Sheets
Workbooks
Status Updates
Rule: Content should to be able to communicate and engage with your customers
59. Digital Strategy Weekly Theme
Monday
•Behind the Scenes
•About Your NFP
•Inspiration
•Created by Leigh
Tuesday
•Services
•Description
•Testimonials
• Created by Sarah
Wednesday
•Donor of the week
•Volunteer of the week
•Success story
• Created by Natalie
Thursday
•Knowledge/Experience
•Related use
•Common issues
• Created by David
Friday
•Industry
•News
•Updates
•Created by Leigh
Purpose
•Create a better
connection and
relationship with the
customer
Purpose
•Product/Service
Awareness
Purpose
•Appreciation
•Acknowledgment
•Show outcomes
Purpose
•Build experience
Purpose
•Create content for
customers to return
Delivery
•1 x FB post
•1 x Tweet
•1 x Blog article
Delivery
•1 x FB post promoting
blog AM
•1 x FB post on service
•1 x Tweet - blog
Delivery
•1 x YouTube video
•1 x FB post promoting YT
•1 x Twitter promoting YT
•1 x Blog + photo
Delivery
•1 x Tweet influencer re
FB/web
•1 x FB re org
•1 x FB post – Did you
know?
Delivery
•1 x Tweet influencer re
FB/web
•1 x FB post – week in
review
•1 x news
•1 x Friday Fun One
60. 30 Day Challenge
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Take a picture of
your workspace
Interview a staff
member
Share Content from
another site
Share some
inspiration/quo
te
Share an event
Ask a question Post a about your
services
Share an image Promote your
community
Post a Friday
Fun One
Promote your
other social
media channels
Promote/engage
in advocates
conversation
Share a story of a
similar organisation
globally
Source: http://www.salesforce.com/uk/socialsuccess/social-media-marketing/facebook-b2b-case-study.jsp
61. 7 Month Calendar
Jan Feb Mar April May June July
- Event
- New Years
Resolutions
Strategic
planning day
outcomes
Community Feedback Fundraiser
Easter
Event TAX Time Volunteer Drive
Source: http://www.salesforce.com/uk/socialsuccess/social-media-marketing/facebook-b2b-case-study.jsp
62. Understand Your Purpose
Understand Your Customers/Audience
Create Your Goals/Outcomes
Measure Your Results
64. 10 Tips for Understanding Social Media
1. It takes time and patience to build a Social Media audience – it
does not happen overnight
2. Social Media is not free – it takes time and effort
3. Understand different channels have different audiences
4. Use social media for social proofing
5. Numbers don’t matter – content is king!
65. Tips for Understanding Social Media
6. Update regularly, give me a reason to visit/follow you
7. Decide how public or private you want to be
8. A picture says a thousand words – be visual
9. Understand that Social Media is a channel for conversation – if
you wouldn’t say it/do it in real life, don’t do it on Social
Media
10. There is no such thing as temporary on Social Media
Inspired by http://www.artbusiness.com/facebook-tips-help-protocol-etiquette-and-instructions-for-artists.html
66. Things to do next……
Goal Setting
Name the top five goals you want to achieve through
using social media.
Break down each goal and how you are going to achieve
them.
What tools and platform/s do you think are the most
suitable to achieve your goals?
What training is needed?
How are you going to measure the success of your social
media presences?
67. Things to do next - Support
visit www.rdaillawarra.com.au/social
Go & Like – RDA Illawarra Facebook Page
Go & Like - Illawarra Digital Facebook Page
Training Organisations such as….
Illawarra Forum
Mayvin Training
ICT Illawarra (ICTI)