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Non Profits and Social Media

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Evelyn McCormack
Evelyn McCormack

Presentation at American Red Cross in White Plains for executive roundtable of non-profit professionals in Westchester County.

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Non-Profits and Social Media Evelyn McCormack Westchester Executive Roundtable, February 2010
Social Media Statistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Can Social Media Do For Your Non-Profit? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common Social Media Myths ,[object Object],[object Object],[object Object],[object Object],[object Object]
Non Profits on Facebook ,[object Object],[object Object]
National Geographic 4.5 million fans
http://www.facebook.com/convoyofhope 27,000 fans
http://www.facebook.com/billmelindagatesfoundation 125,000 fans
http://www.facebook.com/redcross 236,000 fans
The Power of Twitter
[object Object],[object Object],[object Object],[object Object]
http://twitter.com/redcross 262,000 followers
Use Twitter to post links to your website news stories, invitations to events, announcements. Most of the postings above include a link back to the Humane Society’s website or blogs. See links in blue. You will begin to get “followers.” It’s wise to check out who they are periodically. Choose who you follow carefully. Follow mostly organizations rather than individuals.
http://twitter.com/oxfam 101,000 followers
http://twitter.com/HenryStreet 706 fans
www.twitter.com/idealist
YouTube
YouTube Non Profit Program http://www.youtube.com/nonprofits
http://www.youtube.com/unicef 7.3 million video views
http://www.youtube.com/AmRedCross 3.1 million video views
http://www.youtube.com/ShareStrength 96,000 video views
YouTube Non Profits Channel http://www.youtube.com/channels?s=mv&t=a&g=7
Mayo Clinic YouTube Channel http://www.youtube.com/mayoclinic
92 nd Street Y on YouTube 2.4 million video views
Idealist will gladly list your non-profit on their site 98,000 listed Other Best Practices
http://www.causecast.org/home Add your non-profit
Causecast on Facebook Causecast on Twitter
http://www.giveforward.com/
http://www.onedayonearth.org/ Thousands of videos uploaded on 10/10/10. To raise money for different causes
http://archive.onedayonearth.org/index.php/videos
http://www.gatesfoundation.org/foundationnotes/Pages/default.aspx Blogs
How to Create a FB Fan Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Building Your Page ,[object Object],[object Object],[object Object]
Setting Up Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promote your Facebook, Twitter, and other social media pages on your website.
Other Cool Tools http://issuu.com Issuu – free tool where you download PDFs of your publications, it turns them into web pubs where you can turn pages, zoom, etc. You can also place the web pub on your website. Photobucket, Flickr, and other photo sharing sites. Some give you the ability to make slideshows from your photos.  They give you an embed code that you paste into the news section of your website.
Scribd – document sharing site. Share white papers, programs, presentations, etc. Lots of non-profits on Scribd. Slideshare – People sharing their Powerpoint slide presentations.
Google Alerts www.google.com/alerts
Announce meetings, public events, workshops, etc., through meetup.com. Use evite to create and send digital invitations. www.evite.com
Must-Have Resources www.techsoup.org
Beth’s Blog www.bethkanter.org
http://www.wearemedia.org/
http://socialmediagovernance.com/policies.php?f=5
Mashable FB and Twitter Guides http://mashable.com/guidebook/twitter/ http://mashable.com/guidebook/facebook/
Non-Profits on Facebook http://www.facebook.com/nonprofits
LinkedIn Groups/Companies
Social Media Examiner www.socialmediaexaminer.com
Mari Smith www.marismith.com
Mashable Twitter List/Social Good http://twitter.com/#!/mashable/social-good
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Non Profits and Social Media

Editor's Notes

  1. Handout.
  2. A good example of how non profits are using Facebook. Convoy of Hope, a 501(c)3 nonprofit organization, has served more than 40 million people in the world through international children’s feeding initiatives, community outreaches, disaster response. They feed more than 34,000 children in El Salvador, Haiti, Kenya, Nicaragua and the Philippines. Good nutrition, clean and safe drinking water, instruction on agricultural techniques, healthy living environments and education.
  3. YouTube will give you a Google Donate button for your YouTube channel. You will be added to their Nonprofit channels and the Nonprofit videos page. Provide lots of assistance in setting up pages.
  4. I’ve uploaded 16 presentations to Slideshare and have probably presented to a total of 500-600 people in the past three-four years. My presentations have been viewed more than 12,000 times on Slideshare.
  5. We Are Media is a popular wiki for non profits. You can contribute, read advice, watch tutorials, and seek out experts in the field. A wiki is a place where everyone can contribute. This is a protected wiki, and you simply sign up and wait for approval.