Mass Transmit: Getting Started in Social Media (leave-behind)
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"Getting Started in Social Media" covers the basic social media topics businesses need to understand to begin their venture into social media. The presentation includes Preparing for Social Media, Executing Your Plan, Choosing Social Media Channels, Participation, Measuring and includes several case studies. This version is meant to be used as a leave-behind. See my other files for a deck covering the same topics meant to be used while presenting this material.
![[object Object],PREPARING FOR SOCIAL MEDIA EXECUTING YOUR PLAN CHOOSE YOUR CHANNELS PARTICIPATE MEASURE CASE STUDIES](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Mass Transmit: Getting Started in Social Media (leave-behind)
- 1. GETTING STARTED IN SOCIAL MEDIA
- 6. INBOUND MARKETING = being found by those looking for your products or services
- 10. 93% of Americans believe a company should have a social media presence
- 13. 73.8% say social media has helped them close business
- 20. Over 90% of B2B buyers are using social media channels to research purchases
Editor's Notes
- Better understand your audience Decrease the duration of the sales cycle
- Better understand your audience Decrease the duration of the sales cycle
- 85% of all marketers say social media has generated exposure for their business More than half say social media has generated qualified leads 53.1% reported new business partnerships due to social media 73% cite improved search engine rankings due to social media 56% of users feel a stronger connection with companies they interact with through social media
- Sources: http://www.clickz.com/3640271 and http://socialmediab2b.com/2009/09/b2b-social-media-example-indium-blogs/ http://www.facebook.com/indium http://twitter.com/IndiumCorp
- Sources: http://www.clickz.com/3640271 and http://socialmediab2b.com/2009/09/b2b-social-media-example-indium-blogs/ http://www.facebook.com/indium http://twitter.com/IndiumCorp
- Source: http://software.intel.com/en-us/blogs/2010/04/19/social-media-case-study-intel-success-in-social-media-b2b/
- Source: http://software.intel.com/en-us/blogs/2010/04/19/social-media-case-study-intel-success-in-social-media-b2b/
- Since 2007, AMEX OPEN has relied on its OPEN Forum to provide business advice and insight. The social site includes a blog with frequently updated content, and a large collection of videos that users can rate and share via other social networking channels. In the site’s “Idea Hub,” forum members can network with one another and with industry experts, as well as customize topics to their specific interests. The social site has been extremely successful, increasing unique visitors 525% over the past year – from 160,000 in December 2008 to nearly 1 million in December 2009.
- Since 2007, AMEX OPEN has relied on its OPEN Forum to provide business advice and insight. The social site includes a blog with frequently updated content, and a large collection of videos that users can rate and share via other social networking channels. In the site’s “Idea Hub,” forum members can network with one another and with industry experts, as well as customize topics to their specific interests. The social site has been extremely successful, increasing unique visitors 525% over the past year – from 160,000 in December 2008 to nearly 1 million in December 2009.