Social media 101 - Unleash A Successful Online Personal BrandHussein Hallak
You live in an interconnected world and people expect to find and connect with you where they find and connect with everyone else, online!
Whatever your level of knowledge or usage of social media, this workshop will help you upgrade your online presence using the power of social media to your advantage.
In this workshop you will learn the steps to build a powerful personal brand on the top 3 social media platforms (Facebook, Twitter and LinkedIn) so that you stand out from the rest whenever anyone searches your name online.
Dedicated to help job seekers, self employed and entrepreneurs build their personal brand online, position themselves as favorable candidates for employers and clients, build their reputation and get the right exposure online using Facebook, Twitter, and LinkedIn.
Key Questions Answered:
Why do I need an online presence?
What the heck is personal branding, and how do I brand me?
What is social media, is it Facebook and Twitter?!
If social media is so great why isn’t everyone using it?
So where do i start? Shall I sign up and start posting now?!
There is so much to do, I have a life, how can I manage more?
How do I become friends with Facebook?
What about Twitter?
The perfect 10 how do I get linked in?
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
It is the well integrated social media strategy for the businesses to enhance their social presence.It also includes the industrial real time examples which would help you in better understanding of the concept and startegies.
Pinterest for Business - Placer School for Adults Spring 2015Coryon Redd
Learn the basics of Pinterest. What should you pin and what are you going to find to build your business? This class will go from the basics of setting up a new account to connecting to Facebook
Intro to Online Marketing for Placer School for Adults Fall 2014 Part 4Coryon Redd
Link building. SEO, social media marketing and many insider tip and tricks are shared in this presentation. Created for Placer School for Adults for Fall 2014 Term.
SEO and Internet Marketing - SEDCorp Bootcamp 2014Coryon Redd
Discover what it takes to build a website for business and get it found with SEO. This presentation is part of the SEDCorp Business Bootcamp for Citrus Heights, CA. Topics covered include website design, internet marketing, SEO, Google marketing, content marketing & more.
Social media 101 - Unleash A Successful Online Personal BrandHussein Hallak
You live in an interconnected world and people expect to find and connect with you where they find and connect with everyone else, online!
Whatever your level of knowledge or usage of social media, this workshop will help you upgrade your online presence using the power of social media to your advantage.
In this workshop you will learn the steps to build a powerful personal brand on the top 3 social media platforms (Facebook, Twitter and LinkedIn) so that you stand out from the rest whenever anyone searches your name online.
Dedicated to help job seekers, self employed and entrepreneurs build their personal brand online, position themselves as favorable candidates for employers and clients, build their reputation and get the right exposure online using Facebook, Twitter, and LinkedIn.
Key Questions Answered:
Why do I need an online presence?
What the heck is personal branding, and how do I brand me?
What is social media, is it Facebook and Twitter?!
If social media is so great why isn’t everyone using it?
So where do i start? Shall I sign up and start posting now?!
There is so much to do, I have a life, how can I manage more?
How do I become friends with Facebook?
What about Twitter?
The perfect 10 how do I get linked in?
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
It is the well integrated social media strategy for the businesses to enhance their social presence.It also includes the industrial real time examples which would help you in better understanding of the concept and startegies.
Pinterest for Business - Placer School for Adults Spring 2015Coryon Redd
Learn the basics of Pinterest. What should you pin and what are you going to find to build your business? This class will go from the basics of setting up a new account to connecting to Facebook
Intro to Online Marketing for Placer School for Adults Fall 2014 Part 4Coryon Redd
Link building. SEO, social media marketing and many insider tip and tricks are shared in this presentation. Created for Placer School for Adults for Fall 2014 Term.
SEO and Internet Marketing - SEDCorp Bootcamp 2014Coryon Redd
Discover what it takes to build a website for business and get it found with SEO. This presentation is part of the SEDCorp Business Bootcamp for Citrus Heights, CA. Topics covered include website design, internet marketing, SEO, Google marketing, content marketing & more.
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...W2O Group
This webinar is brought to you by the U.S. Small Business Administration (SBA) and the W20 Group. The focus is an introduction to creating content and engaging on social networks Like Facebook, LinkedIn and Twitter for small businesses. Aaron Strout | @aaronstrout was the moderator of the webinar. Jim Storer | @jimstorer, a small business owner and Greg Matthews | @chimoose (also of W2O Group), were the panelists.
Enhancing Social Media for Business
• Value of social media
• Getting connected with the ‘Big 3’
• Branding, blogging,
internet marketing, SEO
• Content strategies
• Questions
• and possibly...A few extras...
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Introductory presentation I prepared for the YES organization in February 2014. This presentation touches upon the basics of social media, how to devise a marketing strategy for either a personal or corporate brand, the major platforms to leverage, and a collection of tools and resources to manage campaigns effectively.
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
A introduction to using Twitter for professional development or growing a business. Learn the difference between Facebook and Twitter, basic terminology, what to consider when creating a Tweet, and how you can use Twitter to research competitors and your customers.
Professional Networking with LinkedIn by Melissa McGinnisMelissa McGinnis
Learn how to use LinkedIn to connect B2B and B2C and how to develop business relationships through this powerful social media tool. Increase your exposure and sales. For more information about relationship marketing contact Melissa McGinnis, Marketing Chameleon, www.marketingchameleon.com
Different Types of Social Media Channels - SysomosSysomos
This presentation takes a look at different types of social media and
the application of these platforms in business. It gives a summary of
all popular business uses of twitter, blogs, youtube, forums, facebook
and message boards. It breaks down how a company may want to use just
one medium or several different social media outlets. This also
showcases examples of industry related social media campaign
techniques.
For: PR, Marketing, Social Media Professionals, CMOs, CEOs, Management,
Research and analytics, etc..
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
Establishing YOUR Brand Through Social MediaDonna Duffy
The business landscape has changed and today's businesswoman has to stay on the cutting edge when it comes to social media marketing. Your presence and pertinence have to precede profit. The changes in the digital marketplace happen at warp speed and as we run our businesses and do our jobs, we find it hard to keep up.
During this information-packed presentation, you’ll learn more about enhancing the use of social media to grow your professional brand or your business brand through Facebook, Twitter, LinkedIN, Google +, YouTube, Pinterest and Instagram.
Marketing/Advertising. Why is it necessary? How does it work? What are the social networks and how are they different? Social media is now a crucial part of most every business marketing plan. But it is overwhelming to most! Understanding the basics will begin the process choosing the right platform for your business.
Social media marketing 101 santa cruz community foundation.pptLisa Ann Landry
☛http://www.socialnetworkingcoachingclub.com/
★The Social Networking Boot Camp
★http://www.socialnetworkingcoachingclub.com
★10 week self-paced Social MediaTraining
★For Small Business Owner's, Not for profits, Entrepreneurs, and Network Marketing Consultants
★Coach Lisa Ann Landry
For many traders and investors accurately predicting how shifts in the financial cycle will impact markets remains a frustrating exercise. Financial cycles tend to occur over many years and interact in such a way that they create booms and busts in credit, housing and equity markets.
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...W2O Group
This webinar is brought to you by the U.S. Small Business Administration (SBA) and the W20 Group. The focus is an introduction to creating content and engaging on social networks Like Facebook, LinkedIn and Twitter for small businesses. Aaron Strout | @aaronstrout was the moderator of the webinar. Jim Storer | @jimstorer, a small business owner and Greg Matthews | @chimoose (also of W2O Group), were the panelists.
Enhancing Social Media for Business
• Value of social media
• Getting connected with the ‘Big 3’
• Branding, blogging,
internet marketing, SEO
• Content strategies
• Questions
• and possibly...A few extras...
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Introductory presentation I prepared for the YES organization in February 2014. This presentation touches upon the basics of social media, how to devise a marketing strategy for either a personal or corporate brand, the major platforms to leverage, and a collection of tools and resources to manage campaigns effectively.
All professionals must plan their social media strategy. If you are not an active participant or knowledgeable about the world of social media, how will you respond to needs, stay current, and brand yourself offline? Is this approach possible or effective? Are you aware of how or if your organization uses social media analytics? Innovative businesses are always looking for new ways to encourage loyalty, build relationships, and respond to customer needs. Social media analytics gives organizations a snapshot of these needs with insights gained from online conversations. New technology has the capacity to capture customer information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive analytic techniques that help corporations manage the brand and reputation of products and services. This workshop will increase your knowledge and awareness of social media analytics and explore new and innovative social media strategies that impact professional and business productivity.
Learning Outcomes: This workshop will explore effective tools, for building, interpreting and using social media to increase professional and corporate effectiveness
At the end of this workshop, participants will be able to:
a) Explore how social media helps corporation predict trends
b) Examine how information and data is analyzed
c) Identify which types of industries can benefit from social media analytics
d) Explore trends and innovation around social media for business outcomes and professional development
A introduction to using Twitter for professional development or growing a business. Learn the difference between Facebook and Twitter, basic terminology, what to consider when creating a Tweet, and how you can use Twitter to research competitors and your customers.
Professional Networking with LinkedIn by Melissa McGinnisMelissa McGinnis
Learn how to use LinkedIn to connect B2B and B2C and how to develop business relationships through this powerful social media tool. Increase your exposure and sales. For more information about relationship marketing contact Melissa McGinnis, Marketing Chameleon, www.marketingchameleon.com
Different Types of Social Media Channels - SysomosSysomos
This presentation takes a look at different types of social media and
the application of these platforms in business. It gives a summary of
all popular business uses of twitter, blogs, youtube, forums, facebook
and message boards. It breaks down how a company may want to use just
one medium or several different social media outlets. This also
showcases examples of industry related social media campaign
techniques.
For: PR, Marketing, Social Media Professionals, CMOs, CEOs, Management,
Research and analytics, etc..
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
Establishing YOUR Brand Through Social MediaDonna Duffy
The business landscape has changed and today's businesswoman has to stay on the cutting edge when it comes to social media marketing. Your presence and pertinence have to precede profit. The changes in the digital marketplace happen at warp speed and as we run our businesses and do our jobs, we find it hard to keep up.
During this information-packed presentation, you’ll learn more about enhancing the use of social media to grow your professional brand or your business brand through Facebook, Twitter, LinkedIN, Google +, YouTube, Pinterest and Instagram.
Marketing/Advertising. Why is it necessary? How does it work? What are the social networks and how are they different? Social media is now a crucial part of most every business marketing plan. But it is overwhelming to most! Understanding the basics will begin the process choosing the right platform for your business.
Social media marketing 101 santa cruz community foundation.pptLisa Ann Landry
☛http://www.socialnetworkingcoachingclub.com/
★The Social Networking Boot Camp
★http://www.socialnetworkingcoachingclub.com
★10 week self-paced Social MediaTraining
★For Small Business Owner's, Not for profits, Entrepreneurs, and Network Marketing Consultants
★Coach Lisa Ann Landry
For many traders and investors accurately predicting how shifts in the financial cycle will impact markets remains a frustrating exercise. Financial cycles tend to occur over many years and interact in such a way that they create booms and busts in credit, housing and equity markets.
This power point is an introduction to the challenges faced by women in today's world, and particularly in developing and post conflict countries. WCI addresses these challenges through its various advocacy and training programs which are discussed in the second half.
For some one,who have some consciousness towards their nation,being worried about the problems,the nation INDIA is facing.....this one will help them for sure.
Digital Space Consulting presentation for LHH - Dallas, Texas. Digital marketing approach including social media, Facebook, Twitter, LinkedIn, SEO, content marketing, content strategy, market intelligence, social amplification, social listening, online media budget, and social strategy.
Medical Tourism in Croatia - Presentation for "Medical Care Beyond Borders" conference in Istanbul (10-11 February, 2011). Medical Tourism in Croatia and Social media marketing (case study).
Social Media for Social Good 2014
What is the current social media landscape?
Why does social media matter for nonprofits?
What content makes sense?
Who, what, when, where, why and how:
Facebook
Twitter
Pinterest
Google Plus
YouTube
Other Sites and Resources
by Amy Neumann @CharityIdeas August 2014
Beyond the basics, most social media initiatives crash and burn because of the lack of a cohesive strategic process. Learn the details to creating and implementing a social media plan that produces tangible results and accomplishes critical objectives.
Joanne Sweeney-Burke teachers you how to develop your Social Media Strategy in this course developed for Clare Local Development Company. Copyright to Digital Training Institute.
Social Network Prioritization - How to Prioritize Investment in Social Media Marketing Nutz
Marketing Nutz CEO / Founder delivers this presentation with practical strategies and tips to help prioritize social networks for investment. What social media network is the best one to market my business and make money?" Small business owners frequently ask this question – and just as often – puzzle over how to get it right!
Get the answers for your business when Pam Moore, the CEO of TheMarketingNutz.com, (and one of the nation's leading online marketing experts) discusses how to use an audience-based approach to prioritize and maximize your investment in social media.
Similar to Social Media 101 - Michelle Smalls (20)
In today's fast-paced world, technology is advancing rapidly, and it's essential for STEM (Science, Technology, Engineering, and Mathematics) managers to keep up with the latest trends. This seminar aims to educate STEM managers on the critical technology trends that are shaping the industry and impacting their jobs.
During this seminar, we will cover the latest technology trends, including artificial intelligence, machine learning, blockchain, the internet of things (IoT), and more. We will explore how these technologies are transforming the business landscape and what they mean for STEM managers.
The seminar will provide insights into how STEM managers can leverage these trends to stay ahead of the curve and remain competitive in their respective fields. We will also discuss the potential risks and challenges associated with adopting these technologies and how to manage them.
Through a combination of lectures, case studies, and interactive discussions, attendees will gain a comprehensive understanding of the latest technology trends and their impact on STEM management. They will leave the seminar with practical insights and strategies to effectively navigate the ever-changing technological landscape and drive innovation in their organizations.
Learning Objectives:
Upon completion of this seminar, participants will be able to:
1. Understand the latest technology trends and their impact on STEM management.
2. Gain insights into how to leverage these trends to stay ahead of the curve and remain competitive in their respective fields.
3. Learn about potential risks and challenges associated with adopting these technologies and how to manage them.
4. Develop practical strategies for effectively navigating the ever-changing technological landscape and driving innovation in their organizations.
5. Network with other STEM managers and industry experts to share insights and best practices.
In a world that values conformity, it's easy to lose sight of our authentic voice and struggle to assert ourselves in both personal and professional settings. This seminar will provide attendees with critical communication skills to boost their confidence and improve assertiveness, helping them succeed and feel more satisfied in their careers. Participants will explore methods to increase their confidence and make them more assertive, understand the differences between assertive and aggressive communication, and learn techniques for making their point powerfully without overpowering others. The session will also cover painless ways to let go of hard feelings and examine techniques for turning down the heat in challenging situations.
By the end of this session, attendees will be able to:
1. Explore methods that can increase their confidence and make them more assertive.
2. Understand the differences between assertive and aggressive communication and how to say no.
3. Discuss techniques for making their point powerfully without overpowering others.
4. Discover painless ways to let go of hard feelings and positively move forward.
5. Examine techniques for turning down the heat in challenging situations.
Learning Objective: Develop skills that lead to increased performance and organizational growth
Are you ready to take on more responsibilities, lead a team, and foster career growth for yourself and others? This professional development seminar is designed to help you acquire the skills you need to make a positive difference in your work. You will learn how to elevate your performance and exceed expectations by incorporating essential skills and career development strategies.
At the end of this seminar, participants will be able to:
1. Explore traits that create a sense of confidence when taking on new assignments
2. Examine techniques to enhance skills and abilities for career growth
3. Understand the role of a non-manager in the workplace
4. Create a plan to acquire new skills for career success and development potential
Objective: Develop strategies to enhance productivity and career longevity
As professionals, we often face challenging situations that can lead to burnout, including high email volumes, difficult colleagues, and workplace politics. Despite finding work that aligns with our interests, most of us experience varying levels of burnout throughout our careers. It is crucial to stay connected to the vision, mission, and goals of our work and to find ways to express our identity, creativity, and passion. In this workshop, we will share tools and techniques to help you re-energize and shift your thinking, transforming dead-ends into multiple paths of opportunities, morale, and effectiveness.
At the end of this seminar, participants will be able to:
1. Identify strategies to connect personal and professional values.
2. Manage stress, adapt to change, and navigate industry rumors.
3. Examine ways to become a strategic professional instead of just a task manager.
4. Explore five techniques to cultivate passion and commitment.
Setting achievable goals is crucial to living a purposeful and fulfilling life. In this session, attendees will learn about the types of goals and methods for determining which goals to set. They will explore key strategies for setting and achieving goals, taking accountability and ownership of their goals, and avoiding common mind-traps that can disrupt their ability to succeed. By the end of this session, attendees will be equipped with practical tools to set clear goals, move forward toward success, achieve promotions, and climb the career ladder.
By the end of this session, attendees will be able to:
1. Identify the types of goals and methods for determining which goals to set.
2. Examine key strategies for setting and achieving goals.
3. Take accountability and ownership of their goals.
4. Avoid common mind-traps that can disrupt their ability to succeed.
Learning objective: Foster leadership and professional growth
Leaders must possess certain competencies to excel in their roles. Women leaders often face unique challenges in the workplace regarding perceived competence compared to men. By developing key leadership competencies, women leaders can better overcome these obstacles. In this session, our panel will discuss how building confidence, demonstrating competence, and cultivating a strong leadership presence can improve leadership standing. Attendees will learn the importance of effective communication, emotional intelligence, networking, and connecting with other women leaders.
By the end of this session, attendees will be able to:
1. Identify competencies that build confidence.
2. Explore key elements of leadership presence.
3. Recognize characteristics that enhance effective leadership communication and demonstrate emotional intelligence.
4. Examine strategies for becoming an impactful female negotiator.
5. Discover best practices for developing a network of women leaders.
Learning objective: Discover best practices for supporting employee mental health
Employees' mental health is being affected in unprecedented ways due to factors such as the pandemic, economic uncertainty, political tensions, remote work, and return-to-work policies. Despite these pressures, many employers' mental health benefits, policies, and practices remain outdated and in dire need of an update. The mental health support workers require varies significantly depending on diversity factors such as age, race, nationality, and gender.
At the end of this session, attendees will be able to:
1. Recognize the mental health challenges faced by today's workers.
2. Understand the impact of flexible work arrangements, including work-from-home and hybrid work, on employees' mental health.
3. Explore the creation of programs that cater to the unique needs of employees based on factors such as age, gender, ethnicity, and work location.
4. Examine HR's role in developing and communicating mental health resources that can assist employees and become a crucial component of your overall employee wellness program.
Public speaking can be nerve-wracking, especially when we're caught off guard and asked to speak without preparation. In this seminar, participants will discover proven techniques for speaking intelligently and off the cuff, even in unexpected situations. They will explore what makes an excellent first impression in a crowd, strategies for knowing what to say when they don't know what to say, and methods to overcome nervousness in public situations. The session will also cover techniques for staying in control of their message and presenting themselves with confidence.
By the end of this session, participants will be able to:
1. Examine what makes an excellent first impression when in a crowd.
2. Explore strategies for knowing what to say when they don't know what to say.
3. Discover methods to overcome nervousness in public situations.
4. Discuss techniques for staying in control of their message and presenting themselves with confidence.
Learning objective: Achieve clarity and confidence as your most authentic self
Authenticity is the harmonious alignment between one's internal values and beliefs and their external behavior. Embracing authenticity in leadership involves aligning professional actions with personal ethics, values, and personality. Trust is built when leaders remain true to themselves, making it easier to achieve goals. In this session, we will explore the authenticity paradox in the workplace, learn to lead authentically, and identify practical ways to embody authenticity in your leadership role.
By the end of this session, attendees will be able to:
1. Differentiate between constructive and detrimental authentic behaviors.
2. Identify your core values and understand their influence on your leadership actions.
3. Establish trust and transparency in your team as an authentic leader while navigating the authenticity paradox.
4. Cultivate a team that embraces individual and collective strengths and authenticity.
Learning objective: Discover the untapped potential of neurodiverse talent
Companies are increasingly recognizing the potential of neurodiverse talent—people with conditions like autism, ADHD, dyslexia, and others. While the benefits of diversity are well-known—enhanced creativity, innovation, and more—neurodiversity goes even further by providing expanded perspectives and breakthrough thinking to keep organizations at the forefront. Major companies like Microsoft, J.P. Morgan, Home Depot, and Hewlett Packard are tapping into this neurodiverse talent pool.
At the end of this session, attendees will be able to:
1. Understand the most recognized types of neurodiversity.
2. Examine the benefits of a neurodiverse workforce for your company.
3. Explore the unique skills of neurodiverse individuals.
4. Investigate recruiting and hiring for neurodiversity—overcoming interview bias.
5. Discover practical ways to maximize the strengths of neurodiversity.
With the increasing number of data breaches and cyber attacks, it's becoming clear that traditional security measures are no longer sufficient. Zero Trust security is an approach that assumes no user, device, or network is trustworthy by default. This seminar will explore the concept of Zero Trust and its application to data security.
During this seminar, we will cover a range of topics related to Zero Trust and data security, including the history and evolution of Zero Trust, the key principles of Zero Trust, and the different applications of Zero Trust in data security. We will also discuss the impact of Zero Trust on the job market and the skills required to work effectively with this approach.
Through a combination of lectures, case studies, and interactive discussions, attendees will gain a comprehensive understanding of the potential benefits of implementing a Zero Trust approach to data security. They will leave the seminar with practical insights and strategies to effectively leverage Zero Trust to protect their organization's data.
Learning Objectives:
Upon completion of this seminar, participants will be able to:
1. Understand the history and evolution of Zero Trust and its application to data security.
2. Gain insights into the key principles of Zero Trust and the different applications of this approach in data security.
3. Learn about the potential benefits and challenges of implementing a Zero Trust approach to data security.
4. Develop practical strategies for effectively leveraging Zero Trust to protect their organization's data.
5. Network with other industry professionals to share insights and best practices.
Learning Objective: Examine the elements of constructing superior resumes that will land you interviews
An efficient and robust resume will improve your chances of landing that dream job and starting your career on the right foot. Creating the perfect resume takes practice and skill. You want to ensure that your resume stands above the rest without overdoing it. How does one make sure that their resume is top-notch and bulletproof? This seminar will give you the scoop on creating the standout resume to get your following interview. We will discuss tips such as determining your resume’s purpose, supporting your strengths, using appropriate keywords, the benefits of proofreading, bullet points, and proper font usage.
After this seminar, the participants will be able to:
a. Identify the purpose of a solidly effective resume.
b. Discern good resumes from bad resumes.
c. Analyze the factors that recruiters identify to disregard some resumes.
d. Identify the attributes of resumes that get on the interview schedule.
Learning objective: Examine methods for fostering a diverse workplace
Diversity and inclusion are vital drivers of business success. However, creating a more diverse and inclusive work environment can involve overcoming significant barriers within an organization. How can you effectively drive change? How can you help others seize opportunities to create a culture where everyone truly feels valued? In this program, our panel will discuss the roles of C-suite leaders to frontline employees in establishing a diverse and welcoming workplace. The discussion will focus on examples, practical tools, and technologies to help develop a purpose and strategy that makes diversity a workplace reality.
At the end of this session, attendees will be able to:
1. Explain why creating a diverse workplace requires ongoing effort across the entire enterprise.
2. Explore a framework that anyone can use to impact change and create a more inclusive environment.
3. Examine how recognition and other solutions can be used to mitigate unconscious bias and improve belonging.
Assertiveness is a crucial skill for women in the workplace to communicate their ideas, set boundaries, and achieve their goals without being perceived as overbearing or bossy. In this session, attendees will explore fundamental assertiveness skills and learn how to fortify themselves, reduce stress, and set boundaries when speaking their minds. They will examine their personal power, explore unconscious clues that show they are feeling intimidated, and discover techniques for assertive communication that communicate they have the upper hand. Attendees will also analyze how to develop an assertive response, say "no" assertively, and speak their minds guilt-free.
By the end of this session, attendees will be able to:
1. Examine their personal power, where it comes from, and how to use it.
2. Explore unconscious clues that show they are feeling intimidated and stop being a people pleaser.
3. Discover techniques for assertive communication that communicate they have the upper hand.
4. Analyze how to develop an assertive response, say "no" assertively, and speak their minds guilt-free.
Learning objective: Uncover your quiet power and appreciate its value in a leadership role
While leaders are often associated with extroverted qualities like being outgoing, gregarious, forceful, and dynamic, introverted leaders can bring considerable value to an organization with their quiet power. Notable examples include Oprah Winfrey, Michael Jordan, Warren Buffett, and Ruth Bader Ginsberg. In this session, we will redefine leadership by recognizing the strengths of introverted personality types and discussing how they can leverage their management style in a corporate environment.
By the end of this session, attendees will be able to:
1. Identify the "extroverted ideal" of leadership and its influence on self-perception as a leader.
2. Assess your leadership style and the strengths derived from your introversion.
3. Examine others' perceptions of your leadership competence.
4. Discuss conditions for success and ways to optimize your performance.
5. Develop your ability to lead across diverse situations, encouraging full contribution from all employees.
In any workplace, emotions can run high, leading to conflict and tension that can threaten productivity and relationships. In this session, attendees will learn proven tips and techniques for managing conflict, anger, and emotional tension without damaging relationships. They will explore the 3 C's of conflict communication - being clear, curious, and calm - and discover how to use words that initiate discussion and minimize conflict. Attendees will also learn communication tools for constructive confrontation, methods for maintaining professionalism, and strategies for avoiding win-lose situations. They will also research how to use boundary statements when dealing with an angry person.
By the end of this session, attendees will be able to:
1. Understand the 3 C's of conflict communication: Be Clear, Be Curious, and Be Calm.
2. Examine words that initiate discussion and minimize conflict.
3. Explore communication tools for constructive confrontation.
4. Discuss methods for maintaining professionalism and avoiding win-lose situations.
5. Research how to use boundary statements when dealing with an angry person.
Learning Objectives: Discover effective methods for managing and supporting highly sensitive employees in the workplace.
It is estimated that approximately one in five individuals are highly sensitive people (HSPs), which means you likely have at least one HSP on your team. HSPs process information more deeply and are more attuned to their surroundings, including lights, sounds, facial expressions, and vocal tones. While they can be exceptional employees - thoughtful, intuitive, conscientious, and dedicated high performers - they also require a unique approach to management. In this session, you will learn how to foster inclusivity and retain this neurodiverse group of individuals, who may prove to be some of your organization's most valuable assets.
By the end of this session, attendees will be able to:
1. Identify common triggers for highly sensitive employees and understand how to mitigate them.
2. Discover effective ways to capitalize on the innate strengths of your highly sensitive team members.
3. Learn what not to say in order to avoid hurt feelings and maintain positive relationships with sensitive employees.
4. Implement communication adjustments that can significantly improve interactions with highly sensitive individuals.
5. Develop an action plan to empower and support your highly sensitive employees.
Artificial intelligence (AI) and Chat GPT (Generative Pre-trained Transformer) are revolutionizing the way we work and interact with each other. From chatbots and virtual assistants to automated decision-making processes, AI is changing the way we approach work and the workplace. This seminar will explore the impact of AI and Chat GPT on the workplace and how businesses can leverage these technologies to improve efficiency and productivity.
During this seminar, we will cover a range of topics related to AI and Chat GPT, including the history and evolution of AI, its current state of development, and the different applications of AI in the workplace. We will also discuss the impact of these technologies on the job market and the skills required to work effectively with them.
Through a combination of lectures, case studies, and interactive discussions, attendees will gain a comprehensive understanding of the potential benefits and challenges of integrating AI and Chat GPT into the workplace. They will leave the seminar with practical insights and strategies to effectively leverage these technologies to drive innovation and productivity in their organizations.
Learning Objectives:
Upon completion of this seminar, participants will be able to:
1. Understand the history and evolution of AI and Chat GPT and their current state of development.
2. Gain insights into the different applications of AI and Chat GPT in the workplace and their potential benefits and challenges.
3. Learn about the impact of AI and Chat GPT on the job market and the skills required to work effectively with these technologies.
4. Develop practical strategies for effectively integrating AI and Chat GPT into the workplace to drive innovation and productivity.
5. Network with other industry professionals to share insights and best practices.
In today's fast-paced world, stress is a common experience for many professionals, impacting their health, productivity, and overall wellbeing. This session will focus on practical interventions to help manage workplace stress and improve employee resilience. Drawing on recent research, attendees will learn about the benefits of mindfulness and cognitive-behavioral therapy (CBT) interventions in reducing workplace stress and burnout. They will explore the relationship between employee stress, work-life balance, and a company's bottom line, and discuss practical steps for managing stress and living a more fulfilling life at work and at home.
By the end of this session, attendees will be able to:
1. Recognize the impact of workplace stress on employee health, productivity, and overall wellbeing.
2. Explore mental health trends and their relationship to workplace stress and burnout.
3. Discuss practical interventions, such as mindfulness and CBT, to manage stress and build resilience.
Learning Objective: Discuss techniques for promoting yourself during an interview
Do you know the benefits of establishing a positive and professional representation during an interview? Promotions depend on preparation and practice but knowing what to prepare and how to practice is essential. Mastering the Interview Training Materials holds the knowledge of the qualities that employers desire. Expanding your expectations of the questions that will be asked during an interview can give you an incredible advantage over other applicants for the position. Even more, demonstrating your unique skills through a well-articulated answer to interview questions will put you in the lead. Taking the initiative to prepare for an interview can create new opportunities for career development in your industry.
After this seminar, the participants will know:
a. What are the standard interview questions, and how to prepare your answers?
b. What information do I need to know for every interview?
c. How do I answer tough questions?
d. What are good questions to ask your interviewer?
e. How to answer the question: “So tell me about yourself?
f. What do I do after the interview?
g. What are common interview mistakes?
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
New Explore Careers and College Majors 2024.pdfDr. Mary Askew
Explore Careers and College Majors is a new online, interactive, self-guided career, major and college planning system.
The career system works on all devices!
For more Information, go to https://bit.ly/3SW5w8W
1. Social Media 101:
What You Need To Know To Stay
In The Game
Michelle Smalls
Booz Allen Hamilton
and
Tanesha Boldin
PNC Bank
2. Description & Objectives
Description. Marketing through social media platforms, such as Facebook and
blogs, can be quick and powerful. Social media present unique marketing
opportunities and methods of success.
Objectives. At the end of this session, participants will be able to:
1. Launch a blog
2. Set up and manage Facebook, Twitter, and LinkedIn pages
3. Build a social media dashboard to spot engagement opportunities
4. Leverage analytical tools (Google Analytics)
3. Agenda
• The Business Case for Social Media
• Your Social Media Marketing Strategy
• Joining the Conversation
• Blogs, Podcasts and Vlogs: Building Your Blog
• Popular Social Media Marketing Sites
• Getting to Know Facebook
• Getting to Know Twitter
• Getting Know LinkedIn
• Managing Your Cybersocial Campaign: Creating a Social Media Dashboard
• Measuring Your Results & Building on Your Success
• Personal Stories
4. The Business Case for Social Media
• Making Your Social Debut
• The Benefits of Social Media
• Casting a wide net to catch your
target market
• Branding
• Building relationships
• Improving business processes
• Improving search engine rankings
• Selling when opportunity arises
• Saving money on advertising
• Understanding the Cons of Social Media
5. Your Social Media Marketing Strategy
• Establishing Goals
• Setting Quantifiable Objectives
• Identifying Your Target Markets
• Estimating Costs
• Valuing Social Media ROI (return on investment)
6. Joining the Conversation
• Lurking and Listening
• Listening actively
• Hearing an opportunity and taking it
• Minding Your Social P’s & Q’s
• Sticking to business
• Selling them softly with your song
• Engaging Your Audience
• Keeping it short and sweet
• Finding your voice
• Staying Engaged
• Asking questions
• ….and asking questions
• Being helpful
• Finding content
• Handling critics
8. Building Your Blog
• Setting Up Your “Blogger” Blog
• Create a Google account
• Name your blog
• Choose a starter template
• Customize how your blog looks
• Start posting!
• Discovering the Fine Art of Blogging
• Doing your homework
• Creating a post
• Adding keywords and tags
• Making posts public, private, or sticky
• Keeping posts timely
• Handling comments and spam and other delights
• Creating meaningful categories
• Using trackbacks
22. Getting To Know Twitter
http://support.twitter.com/groups/31-twitter-basics/topics/104-welcome-to-twitter-support/articles/215585-twitter-101-how-should-i-get-started-
using-twitter
What's Twitter Anyway? How is it Useful?
How to Start Using Twitter: reading Tweets and discovering new information
whenever you check in on your Twitter timeline is where you’ll find the most value on
Twitter.
1. DISCOVER SOURCES: find and follow others
Tip: One great way to find more interesting accounts is see who those you know
or admire are following.
2. CHECK IT OFTEN: pay attention to what’s happening
3. TAKE IT WITH YOU: connect your mobile
Tip: Using Twitter via SMS allows you to pick and choose which updates you want
from those you follow, so you can get mobile updates from the accounts that
matter most to your life on-the-go.
23. Getting To Know Twitter
http://support.twitter.com/groups/31-twitter-basics/topics/104-welcome-to-twitter-support/articles/215585-twitter-101-how-should-i-get-started-
using-twitter
How to Start Tweeting:
1. BUILD A VOICE: retweet, reply, react
Tip: If you're a new user, others are more likely to find your messages if they are
retweets or replies.
2. MENTION: include others in your content
Tip: Can’t think of anything to write? Don’t worry! Like I said, the real magic lies
in locating and reading content on Twitter.
3. GET FANCY: explore advanced features
Tip: The best way to gain followers on Twitter is to regularly engage and
contribute in a meaningful way.
29. Creating a Social Media Dashboard
http://www.socialbrite.org/2010/11/09/top-10-social-media-dashboard-tools/
Sample of Social Media Dashboard Tools
Threadsy: Unify your email, social networks
CoTweet: Advanced features for Enterprise users
Myweboo: Organize your information streams
Seesmic: Free, clean & credible
Hootsuite: Integrate all your platforms Netvibes: Share your widgets with the world
Spredfast: For teams of social marketers TweetDeck: Connect with your contacts
MediaFunnel: Collaborative, permission-based system Brizzly: Simplify your updating
33. Creating a Social Media Dashboard
Brand Monitoring and Analysis
1. What do consumers like/dislike about my brand? What is the impact of these
opinions?
2. Who are the opinion makers and what do you know about them? Who are the key
influencers for your brand? How do you change their perceptions/ opinions to positively
impact the brand? Where to seed conversations/ participate in these conversations?
3. What are the viral marketing opportunities?
4. Which product features are appreciated? Which features are not appreciated?
5. Which are the pain points that consumers are facing? Which are the often repeated
product problems? Who and Which posts are complaining about your products or
services, company, and staff
6. Which blogs/ websites you need to actively listen to protect your brand reputation?
7. What are the key drivers of value in your product space? What are interesting
suggestions on product development?
8. What are the needs and motivations of your audience?
Source: http://www.nettscience.com/brand-monitoring-and-analysis.html
(nettscience)
34. Creating a Social Media Dashboard
Competition Monitoring and Analysis
1. What are the opinions and perceptions of the audience about your brand vis a vis
your competition? What are they saying about your competitors?
2. What is the share of conversation for your brand against competition?
3. Who are the competitors and what story is most talked about? Who are your
unknown competitors? Who is your biggest competitor in terms of share of voice?
4. Who are the key influencers for your competitor? How do you influence their
opinions to positively impact your brand?
5. Which product features of your competition are appreciated? Which features are not
appreciated? Can you leverage this to your advantage?
Source: http://www.nettscience.com/brand-monitoring-and-analysis.html
(nettscience)
38. Measuring Your Results & Building on Your Success
• Delving into the Data
• Comparing Metrics from Different Marketing Techniques
• Tallying the Bottom Line
• Making Decisions by the Numbers
• Multiplying Your Impact
• Staying Ahead of the Curve
39. Personal Stories & Book Review “Get Bold: Using Social
Media to Create a Type of Social Business” By Sandy Carter
• The AGENDA for Social Business Success
• Align Organizational Goals and Culture
• Gain Social Trust
• Engage Through Experiences
• (Social) Network Your Business Processes
• Design for Reputation and Risk Management
• Analyze Your Data
• Technology as a Competitive Ingredient
• Draw Up Your Agenda
40. References & Contact Information
References
• “Get Bold: Using Social Media to Create a Type of Social Business” By Sandy
Carter
• “Social Media Marketing: All-In-One For Dummies” by Jan Zimmerman and
Doug Sahlin
Contact Information
• Michelle Smalls, Associate, Booz Allen Hamilton, smalls_michelle@bah.com
• Tanesha Boldin, VP and Maryland Market Manager, PNC Bank,
boldin2k@gmail.com
