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A Brief History of
Social Media
@JohnSharp
LinkedIn.com/in/JohnSharp
Objectives
 Define social media

 Mobile

 History and

 Hazards

pre-history

 The Big Four

 Blogging
 What’s New
There are two kinds of people
in the world…
Those who think there are two kinds of
people and those who don’t
There are two kinds of people
in the world…
People who tell computers what to do,
and people who are told by computers
what to do.
There are two kinds of people
in the world…
People who know social media and
those who don’t.
Social Media Defined
 the means of interactions among people in which they
create, share, and/or exchange information and ideas
in virtual communities and networks

 Based on Web 2.0 technologies
 User generated content, personal profile, tagging,
connect to others
Social Media Explained
 Twitter – I’m eating a #donut
 Facebook – I like donuts
 Foursqure – this is where I eat donuts
 Instagram – here is a vintage photo of my donut
 YouTube – here I am eating a donut
 LinkedIn – my skills include eating a donut
 Pinterest – Here’s a donut recipe
 Spotify – listening to “Donuts”

 G+ - I am a Google employee who eats donuts
Pre-History
Before Social Media
 Message boards, bulletin boards, discussion
groups

 Early in the Internet age – early 1990s
 AOL chat rooms
 Patients already looking for help online
 ACOR – Association of Cancer Online Resources
 MedHelp – questions answered by physicians
Framework of Social Media
 Identity
 Presence
 Conversations  Relationships
 Sharing
 Reputation
 Groups
Evolution of the Big Four
Social Media Timeline

Friendster 2002
MySpace 2003
LinkedIn 2003
Facebook 2004
Twitter 2006
Facebook’s Road to
World Dominance
 By June 2004, 30 campuses, 150,000 users

 How it overwhelmed MySpace, passed it in 2009, kept
growing

 2011 – hosting over 100 billion photos

 2012 – purchases Instagram
 Reaching 1 billion users
 http://socialmediatoday.com/daniel-zeevi/1251026/ultimate-historyfacebook-infographic
Why are cat videos so
popular?
 YouTube History
 2006 - YouTube was one of
the fastest growing sites on
the Web

 October 2006 – purchased by
Google

 2007 - 2009 – hosted content
for an increasing number of
news and movie studios and
government

 2012 – 800 million users per
month
Their Tweeting
Behind Your Back
How Twitter became a social phenomenon

 2007 Became its own company, introduced at SXSW –
60,000 tweets per day

 2010 – 100 million tweets per day

 Celebrities popularize, sporting events
 2012 - 200 million monthly active users
 Companies create accounts, customers question poor
service and generate “churn”
Let me give you my business
card
 LinkedIn transforms business relationships – online rolodex,
resume, job history, job search

 Launched 2003 as a trusted way to connect professionals
 2006 – public profiles, recommendations, people you may
know

 2008 - goes global
 2010 – 90 million members
 Now – 225 million – mobile, more extensive profiles, groups
Blogging Platforms
Socially Mobile
How smart phones exploded
Social Media
 Social and mobile
– Facebook check-ins

 Photos of where I am posted instantly Instagram

 Location - FourSquare
Don’t be a fool or be fooled
 Social Media Privacy Settings
 Can be a moving target
 Twitter – most open, public
 Facebook – can limit photos and postings
to Friends only

 Don’t have to accept linking to others
 YouTube videos – can keep private and share
selectively

 Clicking on a posting does not raise money or create
social change
Cyber bullying and Other
hazards of social media
 Reputation threats – circulating photos, revenge
websites, negative reviews

 The photo you can’t remove from social media
 Protecting an organization’s reputation
 Deleting negative
comments

 Taking the offensive –
building a positive
reputation
What’s New in
Social Media?
 SlideShare
What’s New in Social Media
What’s new
What’s New
What’s New
What’s New

6 second videos for sharing
Social Media is here to stay
 But that doesn’t mean some won’t fail

 Effective platforms for communication if understood
and used effectively

 Crowdsourcing defined
Practice of obtaining needed
- services,
- ideas, or
- content
by soliciting contributions
from an online community
Crowdfunding
 Type of crowdsourcing to raise funds

 Popular platform – Kickstarter
 Now in healthcare – MedStartr
 Usually a limited amount of time to raise the funds
 Integrates other social media like Twitter to raise
awareness
Objectives
 Define social media

 Mobile

 History and pre-

 Hazards

history

 The Big Four

 Blogging
 What’s New
It’s a wrap

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Brief history of social media

  • 1. A Brief History of Social Media @JohnSharp LinkedIn.com/in/JohnSharp
  • 2. Objectives  Define social media  Mobile  History and  Hazards pre-history  The Big Four  Blogging  What’s New
  • 3. There are two kinds of people in the world… Those who think there are two kinds of people and those who don’t
  • 4. There are two kinds of people in the world… People who tell computers what to do, and people who are told by computers what to do.
  • 5. There are two kinds of people in the world… People who know social media and those who don’t.
  • 6. Social Media Defined  the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks  Based on Web 2.0 technologies  User generated content, personal profile, tagging, connect to others
  • 7. Social Media Explained  Twitter – I’m eating a #donut  Facebook – I like donuts  Foursqure – this is where I eat donuts  Instagram – here is a vintage photo of my donut  YouTube – here I am eating a donut  LinkedIn – my skills include eating a donut  Pinterest – Here’s a donut recipe  Spotify – listening to “Donuts”  G+ - I am a Google employee who eats donuts
  • 8. Pre-History Before Social Media  Message boards, bulletin boards, discussion groups  Early in the Internet age – early 1990s  AOL chat rooms  Patients already looking for help online  ACOR – Association of Cancer Online Resources  MedHelp – questions answered by physicians
  • 9. Framework of Social Media  Identity  Presence  Conversations  Relationships  Sharing  Reputation  Groups
  • 10. Evolution of the Big Four
  • 11. Social Media Timeline Friendster 2002 MySpace 2003 LinkedIn 2003 Facebook 2004 Twitter 2006
  • 12. Facebook’s Road to World Dominance  By June 2004, 30 campuses, 150,000 users  How it overwhelmed MySpace, passed it in 2009, kept growing  2011 – hosting over 100 billion photos  2012 – purchases Instagram  Reaching 1 billion users  http://socialmediatoday.com/daniel-zeevi/1251026/ultimate-historyfacebook-infographic
  • 13. Why are cat videos so popular?  YouTube History  2006 - YouTube was one of the fastest growing sites on the Web  October 2006 – purchased by Google  2007 - 2009 – hosted content for an increasing number of news and movie studios and government  2012 – 800 million users per month
  • 14. Their Tweeting Behind Your Back How Twitter became a social phenomenon  2007 Became its own company, introduced at SXSW – 60,000 tweets per day  2010 – 100 million tweets per day  Celebrities popularize, sporting events  2012 - 200 million monthly active users  Companies create accounts, customers question poor service and generate “churn”
  • 15. Let me give you my business card  LinkedIn transforms business relationships – online rolodex, resume, job history, job search  Launched 2003 as a trusted way to connect professionals  2006 – public profiles, recommendations, people you may know  2008 - goes global  2010 – 90 million members  Now – 225 million – mobile, more extensive profiles, groups
  • 17.
  • 18. Socially Mobile How smart phones exploded Social Media  Social and mobile – Facebook check-ins  Photos of where I am posted instantly Instagram  Location - FourSquare
  • 19. Don’t be a fool or be fooled  Social Media Privacy Settings  Can be a moving target  Twitter – most open, public  Facebook – can limit photos and postings to Friends only  Don’t have to accept linking to others  YouTube videos – can keep private and share selectively  Clicking on a posting does not raise money or create social change
  • 20. Cyber bullying and Other hazards of social media  Reputation threats – circulating photos, revenge websites, negative reviews  The photo you can’t remove from social media  Protecting an organization’s reputation  Deleting negative comments  Taking the offensive – building a positive reputation
  • 21. What’s New in Social Media?  SlideShare
  • 22. What’s New in Social Media
  • 26. What’s New 6 second videos for sharing
  • 27. Social Media is here to stay  But that doesn’t mean some won’t fail  Effective platforms for communication if understood and used effectively  Crowdsourcing defined
  • 28. Practice of obtaining needed - services, - ideas, or - content by soliciting contributions from an online community
  • 29. Crowdfunding  Type of crowdsourcing to raise funds  Popular platform – Kickstarter  Now in healthcare – MedStartr  Usually a limited amount of time to raise the funds  Integrates other social media like Twitter to raise awareness
  • 30. Objectives  Define social media  Mobile  History and pre-  Hazards history  The Big Four  Blogging  What’s New