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Selling By Social
Selling By Social

Introduction to social media includes automation techniques, free tools that will help your business, how we can help you

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trainleaders Form, Follow or Fear the Future
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marshmallows ,[object Object]
What are social media? ,[object Object],[object Object]
Common themes ,[object Object],[object Object],[object Object],[object Object]
What How Who ,[object Object],[object Object],[object Object],[object Object],[object Object]
Old world New world order ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Old World Order ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Old World Order ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Point? Inverted social capital ,[object Object],[object Object]
Convergence Change ,[object Object],[object Object],[object Object],[object Object],[object Object]
New World Order ,[object Object],[object Object],[object Object],[object Object]
New World Order ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New World Order ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value and RoI Use Case Value/ROI Brand Audit Identify opportunities in Social Media Social Media Campaigns Measure progress of Social Media efforts Corporate Marketing Increased sales & rate of return on ad spend Customer Service Increased satisfaction, brand loyalty, awareness Competitive Insight Identify differentiating features & innovate Public Relations Efficient use of time & identify influencers Sales – Lead Generation Increased sales & shortened sales cycle Search Engine Optimization More effective SEO & organic visibility Product Development Reduced market research costs HR Reduced hiring costs & less churn
Join the conversations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outcomes of your strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
But I don't have time...... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use & Automation of Social Media Platforms
Reach Depth Useful updates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search engines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Many places… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is RSS ,[object Object],[object Object]
Sharing useful news From RSS news feeds Google Reader (auto-gather, manual distribution) large number of sites
OR / download into Browser Google profile Individual sharing sites to share web page with another site such as Global favourites bar Blogs
Youtube automation
RSS feed feed
Blog sharing tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Free Google Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guaranteed value from us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guaranteed value from us ,[object Object],[object Object],[object Object],[object Object]
Social media 4 grown ups ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object],[object Object],[object Object]

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Trainleaders1hr010410

  • 1. trainleaders Form, Follow or Fear the Future
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Value and RoI Use Case Value/ROI Brand Audit Identify opportunities in Social Media Social Media Campaigns Measure progress of Social Media efforts Corporate Marketing Increased sales & rate of return on ad spend Customer Service Increased satisfaction, brand loyalty, awareness Competitive Insight Identify differentiating features & innovate Public Relations Efficient use of time & identify influencers Sales – Lead Generation Increased sales & shortened sales cycle Search Engine Optimization More effective SEO & organic visibility Product Development Reduced market research costs HR Reduced hiring costs & less churn
  • 16.
  • 17.
  • 18.
  • 19. Use & Automation of Social Media Platforms
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Sharing useful news From RSS news feeds Google Reader (auto-gather, manual distribution) large number of sites
  • 25. OR / download into Browser Google profile Individual sharing sites to share web page with another site such as Global favourites bar Blogs
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.