FRANkademy is our free social media workshop in Melbourne. We discuss the importance of social business and explain the paradigm shift that his happening in the media and advertising world.
If you have any questions and/or comments please find our details via http://frankmedia.com.au/
OPMA Health Care Trends Wikibrands Presentation (Harvestfest)Sean Moffitt
Keynote delivered by Sean Moffitt, Managing Director - Wikibrands November 6th, 2014 in Toronto to the OPMA
Key messages:
- Marketers are winning
- Welcome to the Impact Age
- Top Ten Trends affecting Health Care
- The Seven Changing Role of the Marketing Organization
- Health Care Customer Experience - You No Longer Are in the Business of Selling Pills
- 10 Drivers of Health Care
- 11 Pieces of Advice on Regulatory and Privacy Issues
Vn digital consumer behaviour cpg & retail052016Hugh Vo
Hành vi người tiêu dùng các ngành hàng FMCG & Retail trên môi trường trực tuyến của Google 2015
FMCG & Retail for Consumer digital by Google 2015
Xem thêm các tài liệu, thông tin về digital marketing tại:
www.urekamedia.com/news
www.mediaeyes.vn/news
FRANkademy is our free social media workshop in Melbourne. We discuss the importance of social business and explain the paradigm shift that his happening in the media and advertising world.
If you have any questions and/or comments please find our details via http://frankmedia.com.au/
OPMA Health Care Trends Wikibrands Presentation (Harvestfest)Sean Moffitt
Keynote delivered by Sean Moffitt, Managing Director - Wikibrands November 6th, 2014 in Toronto to the OPMA
Key messages:
- Marketers are winning
- Welcome to the Impact Age
- Top Ten Trends affecting Health Care
- The Seven Changing Role of the Marketing Organization
- Health Care Customer Experience - You No Longer Are in the Business of Selling Pills
- 10 Drivers of Health Care
- 11 Pieces of Advice on Regulatory and Privacy Issues
Vn digital consumer behaviour cpg & retail052016Hugh Vo
Hành vi người tiêu dùng các ngành hàng FMCG & Retail trên môi trường trực tuyến của Google 2015
FMCG & Retail for Consumer digital by Google 2015
Xem thêm các tài liệu, thông tin về digital marketing tại:
www.urekamedia.com/news
www.mediaeyes.vn/news
Mobile Health: the enable of Empowered Patients3GDR
Draft of slides for talk by David Doherty (coFounder, 3GDoctor) at the "Transforming Community Pharmacies in to High Street Clinics" Conference in London on the 15th November 2018.
For more information please visit:
https://mhealthinsight.com/2018/10/28/join-us-at-transforming-community-pharmacies-in-to-high-street-clinics/
Selfies, Snapchat, So What?
The 2015 Social Admissions report provides an overview of what social media, digital tools, and mobile technology impacts student behavior and decision-making throughout their college search and selection process.
Wearables are everywhere, in fact you probably have one on right now. In this pharma hotlist our team of experts tell us what to watch for and why wearables matter to pharma.
The New Model of Interaction in Social NetworksSharlyn Lauby
America Empresarial, Bogota, 2011
The concept of social networking isn’t just for young people anymore. More and more businesses and professionals are using social media as a way to generate revenue and interact with customers (both internally and externally.) When case studies show the use of social tools exceeds email, then businesses have to stand up, take notice and join the movement. For business professionals, this becomes an opportunity to develop an internal marketing and communications strategy to support our organizations.
But what exactly is the philosophy behind social networking? This presentation offers an overview to the purpose of social media and the key considerations for developing and implementing a social networking strategy in your organization.
RDA Illawarra (Leigh Jewiss) with support from NSW Dept of Industry, Shellharbour Council and Shellharbour Small Business Network present What Can Social Media Do For You: Connect, Communication and Engage
Regional Development Australia (RDA) Illawarra hosted social media workshops for the Not-For-Profit Sector. The workshop are designed so the sector can learn and understand these communication channels better and to utilise them with the approaching National Disability Insurance Scheme.
Content will include:
* Why you need to be online
* How to create a digital strategy
* How to engage clients + potential clients with social media
* How to get bang for your buck & drive your dollar further
Mobile Health: the enable of Empowered Patients3GDR
Draft of slides for talk by David Doherty (coFounder, 3GDoctor) at the "Transforming Community Pharmacies in to High Street Clinics" Conference in London on the 15th November 2018.
For more information please visit:
https://mhealthinsight.com/2018/10/28/join-us-at-transforming-community-pharmacies-in-to-high-street-clinics/
Selfies, Snapchat, So What?
The 2015 Social Admissions report provides an overview of what social media, digital tools, and mobile technology impacts student behavior and decision-making throughout their college search and selection process.
Wearables are everywhere, in fact you probably have one on right now. In this pharma hotlist our team of experts tell us what to watch for and why wearables matter to pharma.
The New Model of Interaction in Social NetworksSharlyn Lauby
America Empresarial, Bogota, 2011
The concept of social networking isn’t just for young people anymore. More and more businesses and professionals are using social media as a way to generate revenue and interact with customers (both internally and externally.) When case studies show the use of social tools exceeds email, then businesses have to stand up, take notice and join the movement. For business professionals, this becomes an opportunity to develop an internal marketing and communications strategy to support our organizations.
But what exactly is the philosophy behind social networking? This presentation offers an overview to the purpose of social media and the key considerations for developing and implementing a social networking strategy in your organization.
RDA Illawarra (Leigh Jewiss) with support from NSW Dept of Industry, Shellharbour Council and Shellharbour Small Business Network present What Can Social Media Do For You: Connect, Communication and Engage
Regional Development Australia (RDA) Illawarra hosted social media workshops for the Not-For-Profit Sector. The workshop are designed so the sector can learn and understand these communication channels better and to utilise them with the approaching National Disability Insurance Scheme.
Content will include:
* Why you need to be online
* How to create a digital strategy
* How to engage clients + potential clients with social media
* How to get bang for your buck & drive your dollar further
Effective Personal Branding & Social Media in your BusinessWeb.com
Shashi Bellamkonda 's presentation at the SMC RVA event in Richmond on 18th March 2010. . Shashi (aka @shashib) is the Director of Social Media for Network Solutions, but his official title is "Social Media Swami". Case study in Effective Personal Branding and the story and inspiration for companies to engage in the social media. Tools you can use to engage with your customers
Social Media for Process Automation - Why?Jim Cahill
Some reasons process automation suppliers may want to consider the use of social media in their business efforts. Presented by Jim Cahill at the 2011 Valve Manufacturers Association Market Outlook Workshop (http://jimc.me/p5uOFC)
Business Link SW: An Introduction to Social Media for BusinessAren Grimshaw
A copy of the slides used in Aren Grimshaw's presentations on behalf of Business Link South West in the first quarter of 2011.
The presentation slides are designed to accompany a live presentation given to small groups of businesses in the south west.
To enquire about a presentation in your area please contact Aren on info@arengrimshaw.co.uk or go to www.arengrimshaw.co.uk for more information.
RDA Illawarra submitted the following submission to an Australian Senate Inquiry on the 'Relocation of Government Bodies to Regional Areas'.
The letter lists the many benefits of the Illawarra, which the government should take into consideration when seeking relocation of government bodies. The highlighted benefits included the advantageous proximity of the Illawarra to both Sydney and Canberra as well as the university, the expanding capacity of the Port of Port Kembla, the tier 3 Data Centre and the comparably lower property prices than Sydney.
RDA Illawarra strongly made the case that the Illawarra and Wollongong City in particular, is a globally connected, innovative city with superb liveability and a transformed CBD precinct.
Responses to this Inquiry by the Senate Community Affairs References Committee closed on 4 March 2016. The Committee will report its findings on 30 June 2016. In association with ACIWAG, RDAI has made a response.
Presentation from RDA Illawarra (Leigh Jewiss) to the Wollongong Small Business Club on 29 August 2016.
For more information visit www.rdaillawarra.com.au
This 2-hour class is dedicated to Facebook – what is it, how it works and how to use it.
With lots of information and practical tips and tricks, this workshop will give you the knowledge and tools to start utilising the world’s most popular social media platform better for your organisation.
RDA Illawarra presentation of the National Stronger Regions Fund (NSRF) at the Grant Writing Workshop - Feb 2016
- Wollongong 09/02/16
- Shellharbour 10/02/16
RDA Illawarra hosted Grant Writing Workshop presented by Waples Marketing.
This presentation focus on the practical writing tips to produce competitive grant submissions
Wollongong - 09/02/16
Shellharbour - 10/02/16
A RDA Illawarra (Leigh Jewiss) presentation on what Can Social Media Do For you for the Community of Practice - Digital Engagement, 8 February 2016. Hosted by Illawarra Forum
The National Stronger Regions Funds Presentation from the RDA Illawarra Grant Writing workshop 7-9 July 2015
Hosted by: RDA Illawarra
www.rdaillawarra.com.au
Presented by: Waples Marketing
The Grant Writing Workshop Presentation from the RDA Illawarra Grant Writing Workshop 7-9 July 2015
Hosted by: RDA Illawarra
Presented by: Waples Marketing
The Grant Seeker Resources from the RDA Illawarra Grant Writing Workshop 7-9 July 2015
Hosted by: RDA Illawarra www.rdaillawarra.com.au
Presented by: Waples Marketing
Illawarra Digital Enterprise Program presentation of the key basics and strategies to become a connected business focusing on the business' online presence of websites, social media and content marketing
The workshop titled "Engaging With Customers using Social Media' was presented as part of the the Illawarra Digital Enterprise Program on 26/03/14. It's design to give the attendees the basic knowledge on social media, the more popular platforms and how to effectively use them.
More from Regional Development Australia (RDA) Illawarra (20)
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
5. Q: Who’s Connecting To The Internet?
A: E - V - E - R - Y - B - O - D - Y
Source: https://www.sensis.com.au/assets/PDFdirectory/Sensis_Social_Media_Report_2016.PDF
2016
6. Q: Who’s Connecting To The Internet?
A: E - V - E - R - Y - B - O - D - Y
Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf
2015
7. Going We Are Mobile!
% Australia Population Accessing the Internet
Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf
8. The Where and When of Social Media
Source: https://www.sensis.com.au/assets/PDFdirectory/Sensis_Social_Media_Report_2016.PDF
9. What Does This All Mean?
Understand that your customers are (or will be)
moving online
‘Online’ no longer means Desktop INTERNET – it
also means MOBILE
Online is evolution – no longer a revolution
10. How Can I Take Advantage?
Have an online presence
Social Media must be apart of your overall
communication strategy
Ensure that it is ‘mobile friendly’ (Responsive)
12. Name the Top 5 Social Media Platforms
(in Australia, based on users)
Source: Frank Media – Social Media Statistics Australia – July 2016
FACEBOOK – 15,000,000
YouTube – 14,900,000
WordPress.com – 5,200,000
Tumblr – 4,200,000
Instagram – 5,000,000
13. The Top 23 Social Media Channels
1. Facebook – 15,000,000 users (steady)
2. YouTube – 14,400,000 UAVs
3. WordPress.com – 5,500,000
4. Instagram – 5,000,000 Monthly Active Australian
Users (Facebook/ Instagram data)
5. Tumblr – 4,200,000
6. LinkedIn – 3,450,000
7. Twitter – 2,800,000 Monthly Active Australian
Users approx
8. WhatsApp – 2,400,000 Active Australian Users
9. TripAdvisor – 2,400,000
10. Snapchat – 2,000,000 approx Monthly Active
Australian Users
11. Tinder – 2,000,000 Australian users (estimation)
12. Blogspot- 1,900,000
Source: Frank Media – Social Media Statistics Australia – July 2016
13. Yelp – 1,600,000
14. Flickr – 550,000
15. Pinterest – 290,000
16. Reddit – 100,000
17. MySpace – 80,000
18. Google Plus – 60,000 monthly active
Australian users approx (estimation
*revised*)
19. StumbleUpon – 40,000
20. Foursquare/Swarm – 15,000
21. Digg – 13,000
22. Delicious – 10,000
23. Periscope – 9,500
16. What To Use Facebook For
Communication (Converstation)
◦ New Products/Service
◦ Information on Products and Services
◦ Industry news
◦ Communication – service and information
Engagement
◦ Behind the scenes
SALES
◦ Exclusive Discounts
◦ Exclusive Products
◦ Sales/Catalogue
18. YouTube – the year of video
YouTube has more than 1 billion users
300 hours of video are uploaded to YouTube every
minute
4 billion video view per day
6 billion of hours of video watched per month
Half of YouTube views are on mobile devices
19. What To Use YouTube
Product Review
How Tos
Advice
Customers Testimonials
Review of the Day
Products
Industry News
Hot/Trending Topics
20. Is it worth it?
YouTube channel:
DisneyCollectorBR
◦ Over 2.6 billion view
◦ Over 3,735,720 Subscribers
◦ Average views (approx.)
3 million
◦ Highest rated Australian TV
show 2014 – ALF Grand Final
– 2.813m
◦ Estimated 2014 earnings
◦ $5 million
Source: http://www.theaustralian.com.au/business/media/grand-final-most-watched-show-of-2014/story-e6frg996-1227072950169
http://www.celebritynetworth.com/articles/celebrity/the-25-highest-earning-youtube-stars/
https://www.youtube.com/user/DisneyCollectorBR
24. What To Use Twitter For
Connection
◦ Finding people in your industry
◦ Keeping your followers up to date
Identifying
◦ Trends
◦ Influencers
Information
33. What To Use LinkedIn For - Engagement
Connections/Introductions
Potential Sales Leads/Referrals
Client Research/Engagement
Testimonials
Education
Groups
Authourity
42. Who has access to your Social Media?
British entertainment
retailer HMV lost complete
control of its social media
team, when rogue
members used the account
to childishly live-tweet a
massive firing at the
company.
http://www.businessinsider.com.au/10-worst-social-media-marketing-fails-of-2013-2013-11?op=1#6-british-entertainment-retailer-hmv-lost-complete-control-of-its-social-
media-team-when-rogue-members-used-the-account-to-childishly-live-tweet-a-massive-firing-at-the-company-5
43. What happens when things go wrong?
http://mashable.com/2012/11/25/social-media-business-disasters-2012/#gallery/biggest-social-media-disasters-of-2012/521295e9519840661100187b
44. Consider these:
Social Media Policy/Playbook
◦ Employee Access
◦ Account Management
◦ Acceptable Use
◦ Conduct
◦ Content
◦ Security
◦ Legal Issues
CHECK OUT: http://www.marketo.com/trust/social-media-policy.php
45. What Does This All Mean?
Social media is no longer one size fits all – different platforms
attract different audiences
Understand your business – understand your offering
Don’t be scared to play in an online environment
46. How Can I Take Advantage?
Know your customers and where their social media
platform of choice is
You will need to spend the time to understand social
media and how to best make it work for you
Take advantage of social media
47. What To DO Next?
Write down why you’re the best at what you do?
(price/service/product/offering/experience)
Understand who your customers are
Create a Social Media Account
50. What do you want to achieve?
If you don’t know what you want, you can’t
decide what you need to do, and you won’t
know if you’ve been successful after you’ve
done it.
52. Understand Your Purpose
Understand Your Customers/Audience
Create Your Goals/Outcomes
Measure Your Results
53. Digital Strategy Weekly Theme
Monday
•Behind the Scenes
•About Your Business
•Inspiration
•Project
Tuesday
•Product/Services
•Description
•Uses
•Infomercial
Wednesday
•How to Use
•Tutorial
•Best Uses
•Tips and Tricks
Thursday
•Knowledge/Experience
•Related use
•Common issues
Friday
•Industry
•News
•Updates
•Interesting
Purpose
•Create a better
connection and
relationship with the
customer
Purpose
•Product/Service
Awareness
Purpose
•Better customer
experience
•Useable content
Purpose
•Awareness
•Exposure
Purpose
•Create content for
customers to return
•Exposure
Outcome
•Increase customer
loyalty
•Awareness
Outcome
•Request for service
•Sign-up
•Traffic Driver
Outcome
•Reduce product return
•Reduce time allocated
for customer support
Outcome
•Awareness to individual
•Awareness to customer
Outcome
•Fresh content supports
SEO
•Awareness of industry
•Gratitude
54. 30 Day Challenge
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Take a picture of
your organisation
Interview a
customer
Share Content Share some
inspiration
Share an event
Ask a question Post a special Share an image Promote your
community
Post a Friday
Fun One
Promote your
other social
media channels
Interview a
sponsor
Detail of your
program
Source: http://www.salesforce.com/uk/socialsuccess/social-media-marketing/facebook-b2b-case-study.jsp
55. What Does This All Mean?
Customers now have too many choices – the swipe
generation
Most customers don’t want to be sold to, they want
confirmation of choice/decision…..or a gentle push
56. How Can I Take Advantage?
Provide value through education, entertainment and
information
Be more than a faceless business – connect with
customers using different platforms and content
Use your online content to engage with customers – think
competitions, giveaways, tutorials, reviews
57. What To DO Next?
Understand that customers are trying to either
◦ Solve a problem
◦ Fulfil a want/desire/need
How do you tell SHOW your (potential) customers about your (price/service/product/offering/experience)?
Understand who your customers are and how they communication/interact
Don’t focus on your business, understand who your customer are and focus on them on a personal level
Create engaging content , don’t be afraid to share relevant information, experiences and newsworthy articles.
58. 10 Tips for Understanding Social Media
1. It takes time and patience to build a Social Media audience – it
does not happen overnight
2. Social Media is not free – it takes time and effort
3. Understand different channels have different audiences
4. Use social media for social proofing
5. Numbers don’t matter – content is king!
59. Tips for Understanding Social Media
6. Update regularly, give me a reason to visit/follow you
7. Decide how public or private you want to be
8. A picture says a thousand words – be visual
9. Understand that Social Media is a channel for conversation – if
you wouldn’t say it/do it in real life, don’t do it on Social
Media
10. There is no such thing as temporary on Social Media
Inspired by http://www.artbusiness.com/facebook-tips-help-protocol-etiquette-and-instructions-for-artists.html
60. Things to do next……
Goal Setting
Name the top five goals you want to achieve through
using social media.
Break down each goal and how you are going to achieve
them.
What tools and platform/s do you think are the most
suitable to achieve your goals?
What training is needed?
How are you going to measure the success of your social
media presences?
61. Where Next?
• Part 2 – The 3 things social media can do for your business
– 15 September 6-7pm
• Part 3 - Reaching Your Audience More Effectively
– 18 October 9am-12.30pm Melinda Shobrook
www.portkemblachamber.com.au
62. Would Love To Hear From You:
Leigh Jewiss – RDA Illawarra
Ph: 4227 4500
Eml: leigh@rdaillawarra.com.au
@leighjewiss @rdaillawarra
au.linkedin.com/in/leighjewiss/