A RDA Illawarra (Leigh Jewiss) presentation on what Can Social Media Do For you for the Community of Practice - Digital Engagement, 8 February 2016. Hosted by Illawarra Forum

1. 3 things SOCIAL
MEDIA CAN DO
FOR YOU

2. 1. COMMUNICATE
2. CONNECT
3. ENGAGE

3. communicateSource: http://d.lib.ncsu.edu/collections/catalog/0004327 - Mrs. Allen L. Baker, chief telephone operator at North Carolina State College

4. Disruption has always occurred

5. it’s just now Digital….

8. http://ww2.pir.org/clients/publicinterestregistry/uploads/2016-Global-NGO-Online-Technology-Report.pdf

9. http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/

10. Going We Are Mobile!
Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf

11. Square Eyes
Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf

12. •Social Media must be apart of your overall
communication strategy
•Understand how the message is now being
consumer
•Tailor your messaging for your audience

13. connect

14. Where Are People Connecting?
Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf

15. Sensis Social Media Report 2015
Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf

16. Who are you talking too?
Source: https://blog.kissmetrics.com/minds-of-saas-customers/

18. You Need To Tell A Story
Source: http://d.lib.ncsu.edu/collections/catalog/0004327 - Mrs. Allen L. Baker, chief telephone operator at North Carolina State College
+ =
+ =

19. What is Content?
 Articles
 Books/eBooks
 Brochures/manuals
 Case Studies
 Information Guides
 Microsites/Web Pages
 Online Courses
 Podcasts/Videocasts
 Presentations
 Reference Guides
 Resource Libraries
 Videos
 Visual Content
 Webinars/Webcasts
 White Papers
 Product Data Sheets
 Workbooks
 Status Updates
Rule: Content should to be able to communicate and engage with your customers

20. https://worldofwords1.wordpress.com/2015/12/01/what-is-content-marketing/

21. THE “THRESS A’s”
Source: Steven Shattuck at HubSpot

22. Case Study – ALS Ice Bucket Challenge

23. Case Study – #illridewithyou

24. • Instead of 1 person doing 100%, use 100 people to do 1%
• Understand your communication channel
• Understand your message and your desirable outcomes
Focus on what makes you unique

25. engage

26. Engage – Target Markets
ClientsCommunityStakeholders

27. Stakeholders
STAKEHOLDER ENGAGEMENT
Partners
• Recognition
• Seeking Support
Government
• Local, State, Federal
Media
Influencers
• Promotion
• Education
engage

28. Community
COMMUNITY ENGAGEMENT
Community
• Recognition
• Seeking Support
• Service Promotion
• Service Outcomes
• Dedicated Call To Actions
engage

29. Clients
CLIENT ENGAGEMENT
Client
• Communication
• Conversation
Associated Clients
• Communication
• Conversation
• Support
• Information
engage

30. Engagement Model - Outcomes
Clients Community Stakeholders
• Facebook Group
• Communication
• Public Page
• Donation
Advertising
• Awareness
• Recognition
• Lobby Campaign
• Education
• Awareness
• Promotion
• Lobby Campaign
• Support • Education
• Awareness
• Promotion
• Recognition

31. • Create a digital strategy to understand what you want
to achieve
• Use social media as a relationship engagement tool
• Use different communication channels to target
different target markets

32. For the latest updates on workshops and
information, follow us on social media
www.rdaillawarra.com.au
(& subscribe to our newsletter)
www.facebook.com/illawarrarda
www.facebook.com/illawarradigital
www.twitter.com/rdaillawarra
www.linkedin.com/company/rda-illawarra

33. Would Love To Hear From You:
Leigh Jewiss – RDA Illawarra
Ph: 4227 4500
Eml: leigh@rdaillawarra.com.au
@leighjewiss @rdaillawarra
au.linkedin.com/in/leighjewiss/