This document provides an overview of social media marketing and strategies for different social media platforms. It discusses the growth of the digital landscape and internet usage over time. It then focuses on specific social media platforms like Facebook, Twitter, LinkedIn and strategies for using each platform for business purposes. For each platform, it provides statistics on user numbers and engagement. It also provides examples of strong brand pages on each platform and tips and best practices for using each platform's features effectively in social media marketing.
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
For businesses of all sizes, social media marketing is a great method to reach out to prospects and consumers. This presentation provides an overview of social media marketing.
This presentation defines social media, how to use social media for marketing, benefits of social media marketing, facts and successful implementation of social media.
For businesses of all sizes, social media marketing is a great method to reach out to prospects and consumers. This presentation provides an overview of social media marketing.
SMM Stands for social media marketing. It means marketing through the internet that
involves sharing content and involves creating on social media networks in order to gets your marketing and branding goals. It is a powerful way for business success.
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
welingkar final year presentation
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Presentation I made to fellows, students and professors at the Cornell University, Ithaca, New York. It is basically a beginner's manual for understanding Social Media Marketing, and how people/organizations can use it to develop their brands.
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
Social media marketing (SMM) refers to the process of gaining traffic or attention through social media sites.SMM refers to techniques that target social networks and applications to spread brand awareness or promote particular products. We provide the best social media marketing services for your business. For more details visit us at http://bit.ly/1DDySgM or contact 8888988882
SMM Stands for social media marketing. It means marketing through the internet that
involves sharing content and involves creating on social media networks in order to gets your marketing and branding goals. It is a powerful way for business success.
Social media & its role in marketing - Grape5Grape5
The explosion of social media websites and its growing importance in marketing communications have given birth to the practice of social media marketing. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A brand’s corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.
https://www.facebook.com/Grape5x
https://twitter.com/grape5x
http://pinterest.com/grape5x/
http://www.linkedin.com/company/grape5
http://www.youtube.com/user/grape5x
https://plus.google.com/u/0/115341805701046088873/posts
welingkar final year presentation
Special discount for sileshare viewers
https://niraj7005.wooplr.com/search?q=Anarkali
Men & women product
Open below link
https://niraj7005.wooplr.com
For tour
https://www.facebook.com/DestinigoWorld
Presentation I made to fellows, students and professors at the Cornell University, Ithaca, New York. It is basically a beginner's manual for understanding Social Media Marketing, and how people/organizations can use it to develop their brands.
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
Social Media Marketing PowerPoint PresentationAndrew Schwartz
100+ PowerPoint presentation content slides. Marketing is a key component to the success and revenue flow of any business. Social media websites and resources have yielded outrageous success in the past decade, opening enormous markets of potential customers to businesses around the world.
Social media marketing (SMM) refers to the process of gaining traffic or attention through social media sites.SMM refers to techniques that target social networks and applications to spread brand awareness or promote particular products. We provide the best social media marketing services for your business. For more details visit us at http://bit.ly/1DDySgM or contact 8888988882
Introduction to digital marketing- Social media marketing-Facebook MarketingSofthat IT Solutions
The Social Media Revolution 2017
Does social media have the power to change the world?
How Has Social Media Helped In Bringing Social Change?
What Are The Most Popular Social Media Platforms Amongst You?
Marketing your Business via Social Media
Marketing
Traditional Marketing
Digital Marketing
Traditional Marketing VS Digital Marketing
Social media marketing (Social Media Networks)
Facebook
Twitter
LinkedIn
Instagram
Social Media for Business, a presentation made to the Hindustan Chamber of Commerce. A primer presentation that explains the What, Why and How of social media.
Here, I am sharing with you short and simple and understandable social media marketing powerpoint presentation.
Hasmukh Makawana- Digital Marketing executive
Emxcel Travel Solution Pvt Ltd.
This is a great overview and how to guide for health and organic food companies getting into social media. The lessons and examples can be carried over into any business.
Social Media Optimization: ClicksBazaar is a affordable SMO services provider, Social Media Marketing increases your website unique Traffic, Our search engine optimization (SEO) company Specialized in SEO Services, SEO Management Services and Digital Marketing. For More, Visit - http://marketing.clicksbazaar.com/social-media-optimization/
Cost Engineering not only has experience in greenfield and brownfield projects. Over the years we have also successfully managed many turnaround and maintenance projects.
From the tendering process to select the best contractors, to the cost control during execution, Cost Engineering brings the expertise needed for these complex and time driven projects.
Cost Engineering not only has experience in greenfield and brownfield projects. Over the years we have also successfully managed many turnaround and maintenance projects.
From the tendering process to select the best contractors, to the cost control during execution, Cost Engineering brings the expertise needed for these complex and time driven projects.
Cost Engineering Consultancy has been an independent and reliable partner in cost engineering services and software since 1996. Our certified cost engineers have helped owners and (EPC) contractors worldwide in their cost engineering activities on numerous industrial projects.
Cost Engineering Consultancy’s main areas of expertise are:
Cost Engineering Services (Cost Estimating, Cost Control, Risk Management)
Total Cost Management Software - Cleopatra Enterprise
Cost Data Development
Cost Engineering Academy
Professional Services
Combining a solid knowledge of the cost engineering profession with professional tools for cost estimating and project controls, Cost Engineering Consultancy is able to provide owners and EPC firms with a total solution for their cost engineering efforts.
During 2008, a Special Interest Group was formed out of cost engineers from the process
industry representatives to pick-up the challenge to establish a globally accepted standard for labor
productivity norms for the industry. In February 2009, the Dutch Association of Cost Engineers (DACE)
published a CD-ROM that provides guidance in the use of labor productivity norms for many of the
disciplines which are involved in the construction and maintenance of industrial production facilities.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
3. What has happened since 1990?
1st Website in 1990
130 Websites in 1993
16 Million Users in 1995
738 Million Internet users in Asia in December 2009
252 Million Internet users in North America in 2009
90 Trillion – The number of emails sent on the Internet in 2009
234 Million Websites in 2010
247 Billion – Average number of email messages per day in 2010
30 Billion – Photos uploaded to Facebook per year 2010
2.0 Billion Users of the Internet in 2011
2.5 Billion Users of Facebook in 2020
2.0 Billion Users of YouTube in 2020
4.5 Billion Users of the Internet in 2020
The Digital Landscape
8. There are currently over 4.5 billion active internet users worldwide
59 percent of the entire world’s population has internet access.
Internet users spend an average of 6 hours and 30 minutes online every
day.
Today, there are over 1.7 billion websites on the world wide web.
The “Noise” Problem
14. Social Media Amplifies your Content
Makes you Stand out from the Crowd
Networking on Steroids
Accelerates the Spread of your Brand
It can Position You as an Expert
Your Business Can Self-Publish
Global Word of Mouth
On the Internet, nobody knows you are a dog
Facilitates Trust
Why SocialMediaMarketing??
17. 10Steps to a Successful
Social Media Marketing Strategy
18. Step 1
Establish a Clear Focused Vision
Nike’s Vision
“To bring inspiration and
innovation to every
athlete in the world.
If you have a body, you
are an athlete”
30. 2.60 billion monthly active users use Facebook. It also has 1.73 billion
users that are visiting the social networking site on a daily basis.
Facebook is the leading social platform, reaching 60.6 percent of
internet users.
Facebook brought in $17.44 billion in ad revenue in Q1 2020.
More than 80 million small businesses around the world are using
Facebook Pages.
Seven out of ten (69%) adults in the U.S. claim that they use Facebook.
65 percent of Facebook users are under the age of 35.
96 percent of active Facebook users accessed the social media
platform via mobile devices.
58.5 minutes in the average time users spend on Facebook each day.
86 percent of US marketers are using Facebook for advertising.
78 percent of American consumers have discovered retail products to
buy via Facebook.
Why use facebook??
31. Choose the right category for your business page
Use a Vanity URL or a branded link like: “Facebook.com/GTB”
Provide an incentive for growing your Facebook “Likes”
Capture email subscriptions for your database
Sell products on your Facebook store
Offer specials with CTA button
Follow the 70-20-10 rule:
Post original content 70% of the time.
Post content relevant to your followers’ interests 20% of the time.
Post self-promotional content 10% of the time.
Share user-generated content
Post rich multimedia like high-quality photos or live videos
FacebookTips
32. Example Ad: Airtable
Addresses the Problem and
Solution
Unique and Eye-Catching
Image
FacebookMarketing?
33. Example Page: GoPro
Number of Likes: 10 million
You're met with videos and
images that scream adventure,
action, and adrenaline.
They're not connecting with their
users through their products —
instead, they're connecting with
their users through the lifestyle
their products enable.
FacebookMarketing?
34. Example Page: Tasty
Number of Likes: 97 million
The brand, produces engaging
videos about making delicious
food items in a short amount of
time.
Tasty's brand understands the
context and experience of users
on Facebook. For instance,
what makes their videos unique
is that the videos don't require
audio for a user to engage. This
might seem like a minor detail,
but it isn’t.
FacebookMarketing
35. Facebook ads can reach more than 2 billion people worldwide –
most of your potential buyers have a social media account
Facebook has some of the best ad algorithms in the industry –
even if you’re unsure whom exactly to target, Facebook will almost do
the selection for you
Facebook provides many different campaign types –
from building brand awareness, driving traffic to your landing pages to
closing the sales deal with the Conversions campaign objective
Facebook ads are considerably cheap to get started with –
you can run a campaign test with as little as $200
Facebooktips& tricks
36. Install The Facebook Pixel - It will allow you to track conversions on
different types of pages, from sales page conversions to submission
page conversions.
B2B Facebook Marketing Objectives – Focus on Brand Awareness,
Traffic & Lead Generation and Conversion.
B2B Facebook Ad Sets -
Budgeting – Options are daily or lifetime budget
Scheduling - Show conversion campaign ads to prospects while
they’re in the mood to buy/convert.
Ad Locations - You first might think of ads that you see in your
newsfeed. But there are far more options for ad placements like
Instagram or Audience Network.
Facebooktips& tricks
38. There are 330 million monthly active users and 145 million daily active
users on Twitter.
63 percent of all Twitter users worldwide are between 35 and 65.
The ratio of female to male Twitter users is roughly one to two: 34
percent female and 66 percent male.
The average session on Twitter is 3.39 minutes.
There were 11.7 million downloads of Twitter on the App Store in the
first quarter of 2019.
75 percent of B2B businesses market their products and/or services on
Twitter.
500 million tweets are sent out per day.
More than 20 percent of all US internet users access Twitter at least
once per month.
40 percent of Twitter users carried out a purchase after seeing it on
Twitter.
Why use twitter??
39. Direct messaging creates genuine connections
Tags encourage engagements - The @ is the key to sending other users a
notification that almost guarantees your tweet gets viewed.
Posting multiple times per day is expected, not annoying - Twitter is the
only social network where marketers are recommended to post up to 15 times per day
Twitter best showcases your brand voice - With a more robust posting
schedule, Twitter is a network where a brand can develop its voice and public personality.
TweetDeck lets your monitor Twitter for free - lets you watch your competitors'
activity and community all at once, which makes it an impactful tool for poaching
customers.
Influencers can boost your campaigns - Marketers have found that influencer
campaigns yield an average return of around $7.65 for every $1 spent.
Why use twitter??
40. Your profile will drive traffic to your site - 47% of the people who visit a Twitter
profile also visit the website linked to that profile.
Follower insights help you develop your follower persona –
The Audiences tab helps marketers paint a picture of their average follower.
Advertising spend is low & effective - Independent research shows that Twitter
marketing campaigns can deliver 40% higher return on investment when compared to
other media channels.
Community management is possible with branded hashtags –
Hashtags are still the king of social media discovery tools, especially when marketers use
branded hashtags. Created by brands to give consumers a way to share their experiences
on social channels, branded hashtags comprise 70% of the total hashtag landscape.
Anyone can go viral - One of the best parts of Twitter is its capability to spread a
message like wildfire. Anyone who uses the platform regularly sees multiple tweets per day
reach viral status because they're funny, relatable or newsworthy. Those tweets can come
from anyone, no matter how few followers they might have.
Why use twitter??
41. Example Tweet: Doritos
People use Twitter to be
entertained. There are more
Tweets about celebrities,
musicians, and sports than
there are about family, school or
work (this isn’t Facebook,
people!) In fact, a 2012 study
showed that 40 percent of
daytime tweets were about
television shows. Entertain your
Followers and they’ll come back
for more.
twitter Marketing?
42. Example Tweet: LG
So much of tweeting for
business is about re-tweeting.
Encourage your followers to
share your content by making it
share-able. I’m talking
interesting facts, statistics, top
tips, insider information,
exclusives… All that information
that social media users like to
take and say ‘Hey everybody,
look what I just learned!’
twitter Marketing?
43. Build an Attractive Profile –
Twitter handle: Your Twitter handle is your username.
Profile: Your Twitter profile picture represents your brand or an individual.
Header: The header on your Twitter profile is the space at top of the profile, can be
used to unleash your creativity and show off your brand message and personalia
Optimize your Profile Bio –
Write a bio from scratch, avoid copying from other content.
A bio should sound sweet, it should be short.
Keep it exact. Tell people precisely who your brand is.
Let it be something humorous and engaging.
Keep it targeted. Write a bio that will attract people that fit in with your target audience.
Add hashtags so that people can find your account when they search for those terms
.
Engage with your audience - Studies show that customers expect a response
from brands on social media within an hour. However, most of the brands take 10 hours to
respond which results in losing followers.
twitter tips & tricks
44. Create Engaging content – Find out how many retweets, follows, replies, favorites
and click-through your tweet gets.
Impression: Check how many times your tweets appeared on your audience’s timeline.
Hashtags: Find out which of your hashtags are usually used by your audience.
Top tweets: Find out which of your recent tweets received more retweets and
categorize the ones people favorited or favorites. Create similar tweets to drag the
audience’s attention frequently.
Frequently post twitter Video
Visual marketing brings positive effects to the audience. According to a survey, 82% of
Twitter users watch video content on Twitter.
Consumers prefer to watch a video to learn about a product over reading a page on the
product. In fact, 84% of users who watch a brand’s video end up buying the product.
Tweet the videos created by your company.
According to Adweek, videos can be retweeted 6 times more than images and texts.
Twitter allows its users to go live with the live video feature. It is posted as a tweet.
twitter tips & tricks
45. Post Images to Increase Retweets - Post images at least 3 times a week.
This is because images can easily explain things which text fail to. Tweets with images
always stand out and get more audience attention.
Tweet at Peak Time - Studies show that tweets posted on Friday, Saturday and
Sunday between 12 pm and 6 pm bring thousands on clicks. Other studies show that
posting between 12 pm to 3 pm on Monday through Friday will work best. Users are
more active at this time.
Target Audience and be Interactive with Your Audience - Build a twitter
marketing strategy. Focus on the right audience. Target audiences who live in your
area and are from the same industry.
Showcase Your Brand and Get Verified on Twitter - Getting verified on
twitter will trigger your business growth. This will obviously affect your marketing and
business.
twitter tips & tricks
47. LinkedIn has over 660 million users in more than 200 countries and
territories across the globe.
57 percent of LinkedIn users are male and 43 percent are female.
37 percent of US adults who use LinkedIn are between 30 and 49
years old.
Half of all US adults with college degrees use LinkedIn.
Nearly 15 percent of all LinkedIn users are senior-level influencers.
There are more than 30 million companies listed on LinkedIn.
LinkedIn is the second-most popular social media platform among B2B
marketers.
The US offers the largest group of LinkedIn advertising audience with a
reach of 160 million users.
52 percent of buyers says LinkedIn has the most influence on their
research process before purchasing a product.
57 percent of LinkedIn’s traffic is mobile.
Why use linkedin??
48. Create awareness and improve reputation - Ideal platform to increase your
online presence. With more than two professionals signing up on LinkedIn every second,
businesses have the opportunity to network with an increasing number of interesting
contacts.
Thought leadership and influencer marketing - Position yourself as leader in
a particular domain. From providing high-quality content, improving your personal profile
and participating in LinkedIn communities to answering questions: the network is fertile
ground for thought and practice leaders, aiming to become trusted advisors. Leadership
and reputation go hand in hand with influence.
Selling and generating leads - Customers and prospect are more likely to post
questions and needs, 18% is Group-related posts which gives the B2B marketers an
opportunity to identify new leads. Another 18% are content sharing and liking content,
which gives you insights on what they find interesting.
Why uselinkedin??
49. Social CRM - It allows us to gain a better view on – prospective – customers and other
contacts. This can be done using simple Social CRM applications but also by using
‘connecters’, for instance, for Outlook. Although most Social CRM solutions offer integration
with LinkedIn, you can also set up a basic integration of your contacts as LinkedIn supports
Google Contacts. A benefit of a social CRM tool is that it allows you to see what your
contacts are doing on LinkedIn in real-time, offering valuable additional information on their
behavior and preferences.
Traffic building - Power in link building and traffic driving. Just as other social networks
do, LinkedIn has a social sharing button that enables you to share content in your status
updates and in LinkedIn Groups you are a member of. This works especially well for
business-related content and can lead to viral effects. Business content often gets shared
more often via LinkedIn than via Facebook.
Listening and gaining insights - Last but certainly not least: LinkedIn is perfect to
listen, ask questions and gain insights. Which is the case for all social media marketing!
Why uselinkedin??
50. Example Page:
Greenhouse Software
A leading provider of enterprise
talent acquisition software,
Greenhouse Software’s Page
stands out with a colorful cover
photo, a sharp tagline, and a great
description.
They also make use of the new
Associated Hashtags feature,
making it clear that they are part of
the recruiting community.
linkedinMarketing?
51. Example Page: Gong.io
B2B conversation intelligence
platform Gong.io grabs your
attention with a stunning and
visually cohesive banner/logo
combo.
They make good use of the Life
tab, giving members an inside
look into what it’s like working
for Gong.io.
linkedinMarketing?
52. Create an Effective LinkedIn Company Page - A Company Page is your
business’ LinkedIn profile, similar to how your Facebook Business Page is your
company’s personal Facebook account. The company page serves to tell other potential
connections about your offerings, the people who work there, and engage with actionable
content. Company Pages are also a great way to establish industry expertise.
Have your employees connect with your company’s LinkedIn Page –
Your employees have 10x more first-degree connections than your company does
followers. Employees are your biggest advocates, and by making sure they’re following
you, you’re also tapping into their vast network of potential connections.
Define your audience and goals - As with any marketing venture, defining your
goals is a great place to start. Are you trying to establish yourself as a thought leader?
Recruit valuable candidates? Or generate leads for your company to follow up with?
Optimize your company page for search –
Add Keywords: If you missed adding these in step one of our list of LinkedIn tips and
tricks, now is your opportunity to insert keywords into the company profile.
linkedintips & tricks
53. Optimize your company page for search –
Link to your Company Page: Link to your company page from your website, blog, social
media posts, or email newsletters. This step is crucial to boosting your ranking in search
and driving traffic to your LinkedIn page.
Share relevant content: The most effective ways to improve your rankings is to share
content regularly. The more frequently you share content, the higher your company page
will appear in search results.
Include rich media to increase company page engagement –
Our brains process images faster than text, so it only make sense that LinkedIn posts with
images receive 98% more engagement.
Tag your connections or other members in posts –
Getting likes in your posts is, of course, good for you. However, if you really want to stand
out, then encourage some activity on your posts. When someone leaves a comment, take
the time to respond. Or you can also do this on other people’s posts, just be sure to
mention them using their first name. This is the best way to be relevant with your key
networks.
linkedintips & tricks
54. Get involved in LinkedIn groups - As a business, taking advantage of LinkedIn
groups will help you connect with your customers. It also allows you and your business to
network with other people in your field, especially those outside your immediate
connections.
Incorporate LinkedIn ads - When you create your personal LinkedIn profile, you’re
giving the network detailed information about your interests, basic demographics, and
skills. This data is vital to marketers! LinkedIn can be known as the platform with the most
defining targeting options, which allows you to easily incorporate LinkedIn to your
marketing ventures.
Understand the LinkedIn algorithm –
Content is posted, and passes the initial computerized test. It will either rank as ‘spam,’
‘low quality,’ or ‘clear.’ Quality is key as you obviously want your content to be in the clear.
linkedintips & tricks
55. Understand the LinkedIn algorithm –
Content is left on the feed temporarily to measure engagement.
Initial indicators of engagement (likes, comments, shares) are good.
However if your content is hidden, not good. Make sure your content speaks to your
audience so they won’t hide it or mark it as spam.
Content passes a computerized virality check.
The algorithm does some further checks for spam and credibility based on the quality of
your account and network.
Content is reviewed by human editors.
Learn from LinkedIn analytics - Monitoring your LinkedIn analytics helps you
make informed decisions that lead to better results. This will lead to maximizing the
effectiveness of this important business social network. You can understand your follower
demographics, track traffic and activity on your company page.
linkedintips & tricks
57. YouTube has 2 billion users worldwide.
79 percent of Internet users have their own YouTube account.
Almost eight out of ten marketers consider YouTube to be the most
effective video marketing platform.
94 percent of American users between the age range of 18-44 year old
accessed YouTube at least once a month.
Everyday people watch one billion hours of video on YouTube.
62 percent of businesses use YouTube as a channel to post video content.
More than 70 percent of YouTube watch time comes from mobile devices.
90 percent of people say they discover new brands or products on
YouTube.
400 hours of video are uploaded to YouTube every minute worldwide.
90 percent of US digital video viewers use YouTube, the most popular
channel for digital video consumption.
Why use youtube??
58. Tap Into The Horde of YouTube’s Traffic - Online video is growing exponentially,
with over 4 billion videos viewed daily. If you use YouTube for your business, you can
easily reach your audience, both by creating videos and advertising on other people’s
videos.
Marketing On YouTube Will Help You Get Found On Google - Due to
Google Universal Search, videos, images, news, books and local searches are blended
together in Google’s search results, so as to provide the most useful information for people
searching.
Your Content Never Dies - Using YouTube for business can help you to re-purpose
content you’ve already created without the need to spend a lot of time or to invest in
expensive equipment.
Re-purposing content you have already created is an effective form of content marketing,
as you can reach an audience that will love that particular type of content.
Why use youtube??
59. Grow Your Audience Worldwide - Consistently creating video content opens the
door to new visitors who would never come across your business any other way. Through
YouTube, you can reach a worldwide audience even if you only speak one language. If
you’re a native English speaker, you’re at an advantage, as it’s difficult to capture the huge
English-speaking markets (30% of all YouTube views) if you can’t write or produce
excellent content.
Build Your Email List in YouTube - Ability to build your email list as you continue
to provide valuable, engaging content. Use software that allows you to embed your sign-up
form directly into YouTube videos.
Your Audience Will Promote You and Buy from You - Videos with a personal
touch help to increase conversions. People buy from those they trust, and that trust is built
by you relating to them on an emotional level. Research now shows that, for professional
services and general companies, if you are driving traffic to a landing page with a video of
a person in the company speaking about the product or service, it can dramatically
increase your list of leads and sales.
Why use youtube??
60. Example Video: Beauty Battle
Take a look at YouTube’s trending
videos. Even if these videos have
nothing to do with your business or
industry, there’s a lot you can learn
from them. Are all of these videos
high-production, or are they shot
more casually? What is the most
common length of these videos?
Do they have a host? Do they add
special effects or text overlays?
youtubeMarketing?
61. Create a YouTube channel for business – Start by opening a Brand Account
on Google. You can create a YouTube channel with your regular Google account, but if
you do, only you can access it. Plus, the account will be under your name and depending
on your settings, may connect viewers to your personal email address.
Learn about your audience - If you’re just starting out on YouTube, set aside
some time to learn about YouTube demographics. This includes quantitative data, like
where the majority of users live (nearly 15% of site traffic comes from the U.S.),
predominant age range (81% of 15–25 year-olds ), and viewing preferences (70% of
watch time is on mobile).
Research your competition - Competitive analysis. Like any platform, YouTube is
a competitive space. By conducting an audit of competitors, you can see how your
channel measures up and identify opportunities.
Learn from your favorite channels - Scroll through your subscriptions and your
YouTube history. As you do, take note of the techniques and formats that hold your
attention. What keeps you coming back to these channels? How do the most popular
channels drive views, subscriptions, and engagement?
youtube tips & tricks
62. Optimize your videos to get views - YouTube is a video search engine. Like
Google (which happens to own YouTube) videos results are ranked by titles, keywords,
descriptions, and other factors. Then there’s the YouTube recommendation algorithm,
which determines 70% of what people watch.
Upload and schedule your videos - Check your channel analytics to see if
there’s a day or hour that tends to have a high amount of viewership and engagement.
Once you’ve pinpointed the best time to post, aim to publish regularly within this window.
Try YouTube advertising - YouTube advertising can be an effective way to expand
your reach beyond your channel. Want to promote your brand, an event, or a new
product? YouTube ads are good for that, too. People are 3 times more likely to pay
attention to online video ads versus TV ads.
Try working with an influencer - According to Google, 60% of YouTube
subscribers are more likely to follow shopping advice from their favorite creator over their
favorite TV movie personality. Why? It’s often a lot easier to relate to creators. With the
right partnership, creators can transfer that reliability and trust to your brand.
youtube tips & tricks
63. Analyze and adapt –
Use YouTube Analytics to monitor the growth of your channel and track the performance of
your videos. When you publish a new video, keep an eye on:
Significant changes in subscriber count
New or changing audience demographics
Video playback locations and traffic sources
Device reports (mobile, desktop, smart TVs, etc.)
5 YouTube marketing tools for business –
YouTube Audio Library
Canva
Hootsuite
Mentionlytics
Channelview
youtube tips & tricks
65. There are currently more than 600 million blogs on the internet out of the 1.7
billion websites.
The number of active bloggers in the United States is estimated to hit 31.7 million
in 2020.
86% of content marketers use blog posts as part of their marketing strategy.
The average blog post today has 1236 words. That’s 53% more than the average
blog post six years ago.
It takes bloggers an average of 3 hours, 57 minutes to produce a blog post.
Bloggers say the most important factor for success is the quality of content.
97% of bloggers use social media to promote their blog posts.
Businesses that publish 16 or more posts per month receive 3.5x more traffic than
those who publish fewer than four posts.
60% of consumers say blog posts are valuable in the early stages of the buying
process.
More than half of content marketers say blog content is their top inbound marketing
priority.
Why use blogging??
66. Blogging for Business Owners - 43% of business owners say they don’t know
what blogging is or don’t actively blog for their business. In this age of online marketing,
these businesses are likely missing out on more customers and sales.
55% out of the ones that do, use it as their #1 inbound marketing strategy and say they
have benefited from it.
Show that you are an expert in your industry - Blogging is a great way for
businesses to share knowledge with their customers about the industry or other relevant
interest areas. Successful companies consistently publish blog articles to assert their
authority as an industry leader and subject matter expert.
It helps consumers build trust and confidence in your brand. A user who reads your blog
often naturally has a relationship with you and trusts you.
Create Value for your customers - You want to provide a better customer
experience than your competitors. We cannot stress the importance of this enough.
Blogging without thinking about adding value to customer experience is like going on a
trek without shoes on. It’s pointless because you are going to get hurt.
Why use blogging??
67. Example Blog: Gillette
Gillette Understood the Benefits of
Blogging Early On.
The best example that comes to
mind is Gillette’s transition from
promoting its razors via local
newspaper inserts on weekends to
a convincing lifestyle blog that
gives tips about shaving.
blogging Marketing?
68. Example Blog: Airbnb’s Belong Anywhere blog page
It connects readers with guest experiences and destination reviews.
When you think of budget vacations, you would never miss out on checking out
Airbnb first.
Have you ever wondered what makes innovative startups like Uber & Airbnb
industry leaders and thought provokers? It is things like blogging that make the
top of mind when customers are planning their vacations.
blogging Marketing?
69. SEO - Search engine optimization is more than just ranking. It is a long-term tactic to
make your business visible above your competition in search engine results. There are a
couple of ways to do that.
One of the ways is to write blog posts around keywords that your customers search for.
This is a great way to make sure you’re publishing relevant content. And when the search
engine algorithms come crawling, they find your blog to have used the popular keyword
multiple times. Due to its relevance, they determine to rank your business higher on the
search results page.
Collect Emails – Business owners can use blogging as a way to collect emails of
interested prospects by asking website visitors to subscribe to your blog posts. You can
then add these users to your marketing funnel. Where you can then send more
communications and promotions about your business. The more touch points you have
with a customer, the greater chance you’ll have of them converting.
Demand Generation - Businesses often use blogs and content presentations as a
channel to announce new products, features, and inform customers about their brand and
the solutions they can provide.
blogging tips & tricks
70. Lead Conversions – In the most simple terms, there are 3 stages of capturing a
customer to your business.
Awareness Stage
Consideration Stage
Decision Stage
The benefits of blogging can be extended across all three. And it is even more
important to understand that all 3 stages play an equal assertive role in converting a
customer.
Get Exposure & Visibility - Sometimes, business owners feel their money is better
invested in things like operations and management of the brand rather than advertising
and promotions. But then how do build awareness about your business without spending
resources to promote it?
Build Your Network with Influencer Marketing - You would generally give an
influencer your product to have or use in exchange for a blog post reviewing the product
and your company. The key here is to make sure you work with an influencer that your
customers admire or follow.
blogging tips & tricks
71. Generate Backlinks - Inbound links are links on other web pages that link back to
your website. Other than being a great SEO growth tool, it finds its place among the
benefits of blogging as well. Blogging creates value for customers by giving out tips and
important information about the business or industry in general. If these blog articles are
valuable enough to solve a customer problem, they might get picked up by other websites
or blogs too.
Feedback - Customers can share stories with other users about your
products/services. Or just leave feedback on the blog pages. Similar to social listening,
brands can easily adjust their marketing/advertising strategy accordingly based on the
engagement and feedback they receive on blog posts.
Stay Ahead of the Competition - A business that has an active blog on its
website is more likely to get a visitor to make a purchase. A recent marketing study
concluded that 55% of users are encouraged enough to buy from a business if they have
a consistent and interesting blog. A business with a steady blog is not only seen as an
expert by users, but it also creates value that indirectly helps a consumer choose
products and services.
blogging tips & tricks
72. 1. Strategy not just Tactics
2. Content is the Foundation
3. Optimize for search
4. Make it easy to share
5. Think like a Publisher
6. Build an online Asset
7. Publish where your Customers
are
8. Implement the Hub & Spoke
model
9. Use paid as the Catalyst for your
Business
10.Be patient and Persisted
10 takeaways
73. CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, and infographics & images by
Freepik.
The contents of this presentation is inspired on the Slideshare presentation from Jeff Bullas and updated for 2020.
THANKS!
Do you have any questions?
Martin van Vliet
Martin@gotobusiness.eu
+31 611 477 925
gotobusiness.eu
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