The document discusses trends in social media and its uses for business. It outlines that social media can be used to communicate, connect and engage. It then discusses trends like the rise of mobile use and video on social platforms. Businesses are encouraged to have an online presence and create engaging content to connect with customers and take advantage of social media. The document also outlines upcoming trends like augmented reality, wearables and the Internet of Everything that businesses need to be aware of.

1. 3 things SOCIAL
MEDIA CAN DO
FOR YOU
& THE FUTURE….

2. TONIGHT
•3 Things Social Media Can Do For You
•Where is Social Media Heading?
•The Latest Trends in Retail and
Technology

3. 1. COMMUNICATE
2. CONNECT
3. ENGAGE

4. communicateSource: http://d.lib.ncsu.edu/collections/catalog/0004327 - Mrs. Allen L. Baker, chief telephone operator at North Carolina State College

5. Disruption has always occurred

6. it’s just now Digital….

8. Q: Who’s Connecting To The Internet?
A: E - V - E - R - Y - B - O - D - Y
Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf

10. Going We Are Mobile!
% Australia Population Accessing the Internet
Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf

11. Square Eyes
Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf

12. Location, Location, Location
Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf

13. What Does This All Mean?
•Understand that your customers are (or will be)
moving online
•‘Online’ no longer means Desktop INTERNET – it
also means MOBILE
•Online is evolution – no longer a revolution

14. How Can I Take Advantage?
•Have an online presence
•Social Media must be apart of your overall
communication strategy
•Ensure that it is ‘mobile friendly’ (Responsive)

15. What To DO Next?
•Create a webpage
•Ensure that it is ‘mobile friendly’ (Responsive)

16. connect

17. http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/
Where Are People Connecting?

18. Where Are People Connecting?
Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf

19. Sensis Social Media Report 2015
Source: https://www.sensis.com.au/content/dam/sas/PDFdirectory/Sensis_Social_Media_Report_2015.pdf

20. What Does This All Mean?
•Social media is no longer one size fits all – different
platforms attract different audiences
• Understand your business – understand your offering
• Don’t be scared to play in an online environment

21. How Can I Take Advantage?
•Know your customers and where their social media
platform of choice is
•You will need to spend the time to understand social
media and how to best make it work for you
•Take advantage of social media

22. What To DO Next?
•Write down why you’re the best at what you do?
(price/service/product/offering/experience)
•Understand who your customers are
•Create a Social Media Account

23. engage

24. Source: steve-dale.net
The Evolution of Marketing
and Social Media

25. TRADITIONAL MARKETING
HOW:
Television, Paper Advertising, Radio
OUTCOME: Brand awareness,
create desire
EFFECTIVENESS: Scattergun
approach, improvement with targeted
magazines

26. SOCIAL MEDIA MARKETING
HOW:
Online – Web, Social Media, Video
OUTCOME:
- Provides communication
- Interaction
- Provide information (reduce sales
barrier, shorten sales cycle)
EFFECTIVENESS:
Target marketing, creation of dialogue
– company voice, instant access to
information

27. CONTENT MARKETING
HOW:
Online – Web, Social Media, Video
OUTCOME:
- Provides value
- Builds a community
- Telling a story
EFFECTIVENESS:
Sales through story telling, emotional
connection

28. The Next Big Thing?
MOMENT MARKETING
HOW:
Utilises data and technology to deliver
advertising and marketing > mobile, online,
social media
EFFECTIVENESS:
Delivering needs and wants by
understanding and accessing data
- Location, Time, Environment
- Behaviour

29. What Does This All Mean?
•Customers now have too many choices – the swipe
generation
• Most customers don’t want to be sold to, they want
confirmation of choice/decision…..or a gentle push

30. How Can I Take Advantage?
•Provide value through education, entertainment and
information
•Be more than a faceless business – connect with
customers using different platforms and content
•Use your online content to engage with customers –
think competitions, giveaways, tutorials, reviews

31. What To DO Next?
• Understand that customers are trying to either
• Solve a problem
• Fulfil a want/desire/need
• How do you tell SHOW your (potential) customers about your
(price/service/product/offering/experience)?
• Understand who your customers are and how they communicate/interact
• Don’t focus on your business, understand who your customer are and focus on them on
a personal level
• Create engaging content , don’t be afraid to share relevant information, experiences
and newsworthy articles.

32. 5 SOCIAL MEDIA TRENDS TO WATCH
• FOMO (Fear Of Missing Out)
• Video
• Moment Marketing – Social Commerce/Buy Now
• How we consumer information – the rise of the
wearables
• The rise of the specialised networks

33. FOMO (Fear Of Missing Out)

34. VIDEO

35. Moment Marketing
– Social Commerce/Buy Now

36. Wearables

37. The Specialised Networks

38. The Specialised Networks

39. Hold on TIGHT…the futures coming

40. The NEXT Big Things
o IoE – the Internet of Everything
o Mobile
o Augmented Virtual Reality
o 3D Printing

41. IoE – the Internet Of Everything

42. Mobile

43. Augmented /Virtual Reality

44. Augmented /Virtual Reality

45. 3D Printing

46. Would Love To Hear From You:
Leigh Jewiss – RDA Illawarra
Ph: 4227 4500
Eml: leigh@rdaillawarra.com.au
@leighjewiss @rdaillawarra
au.linkedin.com/in/leighjewiss/