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Social Media For Corporates

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Abhishek Sinha
Abhishek Sinha

This presentation can be used as template to make presentations in your company for adopting social media in your company.

BusinessTechnology
1 of 24
Web 2.0
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[object Object],“ I believe the bloggers and their ideas. They are my friends and will tell me the truth , unlike advertisements.” “ Consumers control the online environment so brands need to think about facilitating user- created actions, not just user-generated content. “unlike newspapers and TV where the advertisers are speaking at consumers, the internet allows for more back and forth interaction” In Social Media the best way to reach, engage and garner trust of customers is by ensuring proper presence and not by Marketing. Hence we should have Social Media Optimization (SMO) approach and not Social Media Marketing.
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SOURCE: Pricewaterhouse Coopers
Source: comScore World Metrix Top Social Networking Sites in India by Unique Visitors (December 2008 vs. December 2007) Total India Age 15+, Home/Work Locations* Total Unique Visitors (000) Dec-07 Dec-08 % Change Total Internet : Total Audience 26,240 32,099 22 Social Networking 12,795 19,369 51 Orkut 7,123 12,869 81 Facebook.com 1,619 4,044 150 Bharatstudent.com 1,736 3,269 88 hi5.com 714 2,012 182 ibibo.Com 1,970 990 -50 MySpace Sites 352 741 110 LinkedIn.com 293 513 75 PerfSpot.com 2,106 433 -79 BIGADDA.com 515 385 -25 Fropper.com 256 248 -3
 
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Property Idea 1 Idea 2 Idea 3 Facebook Quiz Tips Widget Twitter Updates on activity Updates on weather Promo based updates Linkedin Poll Questions Youtube Video Rediff.com blog Tips Widget Wikipedia Product details Tips Digg Brand Page Content Seeding Widget StumpleUpon Brand Page Content Seeding Widget RSS Feed Quiz Tips LookUp Page Brand Page Content Seeding
Property Idea 1 Idea 2 Idea 3 Expected Investment (Rs.) Facebook Quiz Tips Widget 300000 Twitter Updates on activity Updates on weather Promo based updates 50000 Linkedin Poll Questions 5000 Youtube Video Rediff.com blog Tips Widget 100000 Wikipedia Product details Tips ----- Digg Brand Page Content Seeding Widget 50000 StumpleUpon Brand Page Content Seeding Widget 50000 RSS Feed Quiz Tips 25000 LookUp Page Brand Page Content Seeding ----- Contingency Planning Video Update 50000 Total Investment 6.3 Lakh
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Social Media For Corporates

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  • 11. Source: comScore World Metrix Top Social Networking Sites in India by Unique Visitors (December 2008 vs. December 2007) Total India Age 15+, Home/Work Locations* Total Unique Visitors (000) Dec-07 Dec-08 % Change Total Internet : Total Audience 26,240 32,099 22 Social Networking 12,795 19,369 51 Orkut 7,123 12,869 81 Facebook.com 1,619 4,044 150 Bharatstudent.com 1,736 3,269 88 hi5.com 714 2,012 182 ibibo.Com 1,970 990 -50 MySpace Sites 352 741 110 LinkedIn.com 293 513 75 PerfSpot.com 2,106 433 -79 BIGADDA.com 515 385 -25 Fropper.com 256 248 -3
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  • 21. Property Idea 1 Idea 2 Idea 3 Facebook Quiz Tips Widget Twitter Updates on activity Updates on weather Promo based updates Linkedin Poll Questions Youtube Video Rediff.com blog Tips Widget Wikipedia Product details Tips Digg Brand Page Content Seeding Widget StumpleUpon Brand Page Content Seeding Widget RSS Feed Quiz Tips LookUp Page Brand Page Content Seeding
  • 22. Property Idea 1 Idea 2 Idea 3 Expected Investment (Rs.) Facebook Quiz Tips Widget 300000 Twitter Updates on activity Updates on weather Promo based updates 50000 Linkedin Poll Questions 5000 Youtube Video Rediff.com blog Tips Widget 100000 Wikipedia Product details Tips ----- Digg Brand Page Content Seeding Widget 50000 StumpleUpon Brand Page Content Seeding Widget 50000 RSS Feed Quiz Tips 25000 LookUp Page Brand Page Content Seeding ----- Contingency Planning Video Update 50000 Total Investment 6.3 Lakh
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