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How can Holiday Park get the most out of Social Media

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Key Multimedia Ltd
Key Multimedia Ltd

A short presentation for BH&HPA Scotland AGM that looks at how Holiday Parks can take advantage of Social Media. How Twitter, Facebook, Review sites can be used to build a community around a Holiday Park.

TechnologyBusiness
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Social Media and how Parks can benefit from it David Lakins [email_address] www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins
About Key Multimedia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How The Internet Is Changing ,[object Object],[object Object],Consumers are using the Internet to gather information before they make purchasing decisions
Future is Mobile
The Future is Mobile ,[object Object],[object Object],[object Object]
The Future is Mobile ,[object Object]
Key Challenges for Parks ,[object Object],[object Object],[object Object],[object Object]
What is Social Media? ,[object Object],[object Object],[object Object],[object Object]
What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Uses of Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Disadvantages of Social Media? ,[object Object],[object Object],[object Object],[object Object]
Establishing a Social Media Foundation ,[object Object],[object Object],[object Object],[object Object]
LISTEN ,[object Object],[object Object],[object Object]
LISTEN
LEARN ,[object Object],[object Object],[object Object],[object Object]
Whoā€™s Talking about What ,[object Object]
Monitoring Twitter Conversations ,[object Object],[object Object],[object Object]
Google Alerts ,[object Object],[object Object],[object Object]
Engage ,[object Object],[object Object],[object Object],[object Object],[object Object]
Using Twitter ,[object Object],[object Object],[object Object],[object Object]
Using Twitter Effectively ,[object Object],[object Object],[object Object],[object Object]
Using Twitter Effectively ,[object Object],[object Object],[object Object],[object Object]
Engage Using Review Sites ,[object Object],[object Object],[object Object]
Trip Advisor ,[object Object],[object Object],[object Object],[object Object]
Build a Community
Facebook Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Time Saving Tips ,[object Object],[object Object],[object Object],[object Object]
Making the Most of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media and how Parks can benefit from it David Lakins [email_address] www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins

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How can Holiday Park get the most out of Social Media

  • 1. Social Media and how Parks can benefit from it David Lakins [email_address] www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins
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  • 33. Social Media and how Parks can benefit from it David Lakins [email_address] www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins

Editor's Notes

  1. Key Challenges That Face EFCO&HPA, The National Associations And Parks How to reach as many potential customers as possible? How to garner long lasting relationships with customers? How to take advantage of the Social Network revolution? If ā€œcontent is kingā€ ā€“ how do you create content, add value in its distribution and ensure it is properly maintained? How do you create a website experience that is both engaging and functional? How to use the technology to connect with your customers when they are en-route or on your park? How to monetize a website / online channel within the realms of Association and Parks? How to integrate real-time online bookings and availability? How do you measure the effectiveness of your online channel?
  2. Social media has created a shift in how people discover, read and share news, information and content . Everybody now has an opinion and a view ā€“ and these Social Networking tools ā€“ have made it even easier to do so Social media is instantaneous 67% of Internet users are engaged in some way with social media
  3. Social media has created a shift in how people discover, read and share news, information and content . Everybody now has an opinion and a view ā€“ and these Social Networking tools ā€“ have made it even easier to do so Social media is instantaneous 67% of Internet users are engaged in some way with social media
  4. To find people To rank influencers To find conversations, themes To plan when to act and what to say
  5. To find people To rank influencers To find conversations, themes To plan when to act and what to say
  6. Highlights the networks that exist Thicker lines denote more conversations and bigger influencers because of their follower size
  7. Rallye Sunseeker ā€“ enabling organisers and fans to share their experiences together ā€“ the organisers reap the rewards of the fans exuberance and support for the sport