Join us for a special Q&A webinar with Katie Harbath - Facebook's Global Politics and Government Outreach Manager. Katie will cover hot government topics like business manager, verified status and security issues. We'll also be joined by Kristy Dalton, Founder & CEO of Government Social Media, LLC. Kristy will offer a recap of the 2015 GSMCON conference and future plans for GSM. The webinar will be moderated by Luke Stowe, Digital Services Coordinator for the City of Evanston, IL.

1. May 27, 2015 – 1:00PM EDT
Sponsored by:
Government Social Media, LLC &
Emerging Local Government Leaders (ELGL)
#AskFacebookKatie
Moderated by Luke Stowe, City of Evanston, IL
@LukeStowe
Facebook for Government – Q&A
Katie Harbath & Kristy Dalton

2. Thank you sponsors!

3. facebook.com/katieharbath
@katieharbath
katieharbath@fb.com
Katie Harbath, Facebook
Global Politics and Government
Outreach Manager

4. facebook.com/governmentsocialmedia
@governmentsm
kristy@governmentsocialmedia.com
Kristy Dalton, CEO
Government Social Media, LLC

5. Katie Harbarth’s Presentation

6. Governments on
Reaching, impacting, and
activating citizens at scale

7. Katie Harbath
Global Lead, Politics and Government Outreach

8. Facebook worldwide: 1.4 billion+

9. 186Mpeople monthly
Facebook in the United States
160Mpeople monthly
on mobile
74%
return
every day

10. 1 Choose a lasting page name & URL
2 Set appropriate administrator roles
3 Publish Comments Policy
4 Inform content and ads with Page Insights
5 Schedule and target page posts appropriately
Everything Starts with Your Page

11. 1 Personal accounts
2 Business Manager
3 Admin Roles
4 Adding new admins
Administrating Your Page

12. 1 Strong Password
2 Login Alerts/Notifications
3 Secure email account
4 One-Time Passwords
5 Facebook.com/hacked
Securing Your Account

13. Wasted time
What are we trying to solve for?
• Shared log-ins / grey accounts
• Permissions
• Password updates
• Log-in/out
• New / old employees
• Ad account creation
• Cumbersome
• Multi-touch communications
• Credit
• Book of Business Management
• Excel tracking docs
• Tools
• Power Editor
• Ads Manager
• Page Manager
• Page Insights

14. Key benefits of Business Manager
Everything in one place
Manage all your Facebook Pages and ad accounts and give people access without sharing login
details.
Keep work separate
You don't need to be friends with anyone from work to get access to Pages and ad accounts.
Increased control
Clearly see who has access to your Pages and ad accounts, and remove or change
their permissions.
Work faster and better
Reduce the time it takes to set up and manage your ad accounts and Pages so it's easier
to grow your business.

15. But most will discover your content in News Feed
1 Pages are a source, not a destination
2 Creativity and authenticity are rewarded
3 Keep content succinct, timely & visual
4 Post engaging updates roughly once per day
5 Host regular “Q&A” sessions

16. Facebook Newsfeed
Source: TechCrunch - http://techcrunch.com/2014/04/03/the-filtered-
feed-problem/

17. visual authentic socialinformative

18. Upload videos directly to
Facebook.
Highlight unique photos and
original graphics.
visual
post engaging content

19. Share your story.
Post updates from your public and
your personal life; help voters learn
more about you.
Bring people along on the
campaign.
authentic
bring people behind the scenes

20. Post before, during, and after
Use photo and video to
display the roles and duties of
responders
Use hashtags to increase
exposure and discussion
Communicate during disasters
informative

21. Tag other Pages (surrogates,
allies, media, etc.) and
locations you visit.
Use hash tags to give your
audience more context.
social
make your content social

22. Engage your fans by hosting a live
Q&A, and regularly replying to their
questions and comments.
Regular engagement creates new
advocates.
social
build a community

23. Page Insights

24. Post when your fans are on
Facebook

25. Post when your fans are on
Facebook
Schedule Posts
Be posting regular content even when
you can’t be available
Target Posts
Send content to only some of your
fans based on gender or age

26. Next Steps

27. Questions?

28. Kristy Dalton’s Presentation

29. Kristy
Dalton
h"p://GovernmentSocialMedia.com
h"p://GovGirl.com
@kristydalton22
#govgirl

30. h"p://GSMCON.com

31. #GSMCON
Recap
• 365
parEcipants
• 55
speakers
• 30
sessions
• Announcements

32. #GSMCON
2016
• April
5-­‐8,
2016
• Reno,
Nevada
• Offsite
acEviEes
• Repeat
&
new
sessions
• More
PowerTalks

34. Government Social Media Effort Formula
Audience
PercepEon
of
Boring
∝
Effort
Required
on
Social
Media
∝
Symbol
means
‘directly
proporEonal
to’

35. We can’t all have it
as easy as agencies
that can show happy
ci>zens with big
checks!
Govies are geCng
very crea>ve with
social media, and it’s
>me to get agencies
talking & sharing
best prac>ces.

36. #GSMCHAT
• Bi-­‐weekly
chat
for
government
social
media
managers
• Starts
Thursday,
June
4
• 1pm
PDT
/
3pm
CDT
/
4pm
EDT
• First
topic
–
Government
Social
Media
Resources
• GSM
Podcast
within
next
month

37. Member
AssociaEon
• GSM
is
in
planning
stages
of
launching
a
member
associaEon
for
government
social
media
managers
• Summer
2015
Launch
• YOU
can
determine
what
this
associaEon
will
look
like
• Survey
being
developed

38. THANK
YOU!
h"p://GovernmentSocialMedia.com
kristy@governmentsocialmedia.com

39. Organic Reach Issues
229% Organic Reach and
Still Rising

40. How do we get verified status on Facebook?
http://bit.ly/fbgovverify
Articles of Incorporation or Tax Exempt ID
Letter/Certification are acceptable
Does verification aid search results for pages
with lower numbers of followers/likes?
Question?

41. Verified Status Form

42. Verified Accounts &
govtech.com/social

43. Page names vs Username? What’s the
difference? What about merging pages?
Are there restrictions on page names? (Must
include City of, etc.) Who gets the name if
more than one with same name?
facebook.com/username to change your
Facebook URL (username)
Question?

44. Could you please provide an overview of
Facebook's policies on 1) intellectual
property and 2) reporting cyber-bullying?
https://www.facebook.com/help
Question?

45. What one piece of advice do you offer
government info officers for most
effectively using Facebook to
communicate with citizens?
Question?

46. How can municipal Facebook pages be
better represented on the geographic
place pages created by Facebook?
Question?

47. Is there a possibility to spread emergency
posts such as natural disaster information
broader without paying for a promotion?
(Amber Alerts, Safety Check)
Question?

48. How exactly does the new Business
Manager function for government staff
managing government pages? (personal
vs. work logins, pros/cons, etc.)
Explain “gray” accounts.
Question?

49. What are some search tools that can be
used for data mining within Facebook?
Question?

50. When do you anticipate FB will allow us to
view the newsfeeds of pages we manage
via the FB Pages app on iOS mobile
devices?
Question?

51. Do you have a recommendation for
blurring images / Address/ LP in videos
used on FB?
Any suggestions to get more people
watching our Facebook videos?
Question?

52. 1st Amendments rights and violations.
When could we block a commenter? The
filters do not seem to work at times, is
there a fix?
Question?

53. I would like for our sheriff to be able to
post directly to our feed, using his
personal account, is this possible?
Question?

54. Lots of questions about the future for
government pages with Facebook.
(Discounted boosting, feature
enhancements likes polls, algorithm
changes, etc.)
Question?

55. What are your thoughts on hashtag use in
Facebook. Is it effective? How many
should we use?
Question?

56. Explain post targeting (gender, geographic
location, etc.)
Using post targeting to “expire” posts?
Does it remain on agency page after
expiration?
Question?

57. Live Questions?

58. Best Practices, Case Studies, Other Resources
GovLoop Guide to Facebook
http://direct.govloop.com/FacebookGuide

59. Katie Harbath
katieharbath@fb.com
@KatieHarbath
Kristy Dalton
kristy@governmentsocialmedia.com
@KristyDalton22
Luke Stowe
lukestowe@gmail.com
@Luke Stowe
Thank You!