The document discusses strategies for attracting and addressing a target audience for a music magazine. To attract the audience, the magazine cover will use eye-catching colors and a striking front-page photo. The contents page will highlight a variety of artists featured in the issue. Since the target audience is ages 16-22, social media like Twitter, Facebook, and Instagram will be used to address them briefly and concisely as these platforms are most commonly used by teenagers and young adults. The strategies aim to attract buyers and broaden the audience for the magazine.

1. How did you attract/address your audience?
The main way in which I will attract my target audience is through having an eye catching, attractive
magazine with a bold choice of colours. The front cover is the first thing that possible buyers will see,
and I believe that what will be most effective is a striking photo positioned on the front cover with
the model having direct eye contact with the person who is looking at it. Another convention which I
think is key in effectively attracting the audience is having quite a minimalistic yet prominent house
style because if the front cover is too crowded with too many colours, pictures and sell lines, the
audience will easily get confused and feel a bit overwhelmed with the colours and information that
is being provided to them.
A possible buyer who is looking for a good magazine will always want to know what the content of
the magazine is like. A way of finding out this sort of information is by looking at the contents page
of the magazine which means that it is important that you feature the most interesting and eye
catching news, reviews and stories which will make the magazine look more inviting. On my contents
page I have placed an artist index column which runs narrowly down the right hand side of the page
which features all the different bands and artists which feature in the magazine that month. By
highlighting the variety of those that are featured inside will help heighten the amount of people
who would want to read it, therefore this broadens the spectrum of your target audience which is
very important when you are constantly in an ongoing competition with other music magazines.
As I have chosen an audience between the ages of 16 and 22, they are quite young compared to
some of the age brackets that you could possibly choose. This means that they are most likely going
to be up to date with all the latest forms of technology and forms of social media. Since the
heightening in medial convergence, many people are able to connect these social media’s to their
tablets and android phone meaning they are constantly on the go looking for something to entertain
them whilst they are on their journey to work or school. I have decided that the best way to address
the audience is through social mediums such as Twitter, Facebook and Instagram as these are the
most commonly used by teenagers and young adults today. When communicating with your
audience on these social mediums I believe that it is extremely important to keep the messages that
you transfer across brief and concise, keeping it to the point. Twitter, especially, helps you do this
with its 140 character limit.
Overall I think I will be able to successfully address and attract my audience as I myself am within the
social group and age bracket that I am targeting so know what the gap in the market is and what will
be able to fill this.