The document discusses how the author attracted their target audience for their music magazine. They used edited photographs of celebrities to make the magazine look shiny and exclusive. They also included studio photographs with high key lighting to create an upbeat tone. The writing style was informal to relate to the target audience of 17 year olds. Color palettes of pastel pinks and greens were used, and photographs from concerts were included that the audience had expressed interest in. The price of £3.99 was intended to signal quality without being too expensive for the student audience.

1. How did you attract/address
your audience?

2. In my music magazine I attracted my consumers in many
different ways. For instance, through photographs, because
in the production I aimed to make my pictures attract the
audience by making them shiny and exclusive, especially in
the front cover since that is the first thing the audience see.
I used Photoshop to edit the images to create this ideology
that celebrities have in the magazine. By making the model
look like that in my music magazine makes the reader feel
influenced and they may start to dress and act in a way that
well known people do.
This is an example of an image I edited in Photoshop. The
photograph attracts the audience because the medium
shot makes the consumer feel personally targeted and this
will attract the audience. The pose and her hands make
the audience especially feel directly communicated with
the model because it sets focus on her eyes and it creates
eye contact.

3. Also through the images included
within the text I addressed my
specific target audience. For
instance I used studio shots which
had high key lighting which
therefor created an uplifting tone.
This addresses and urban and
upbeat magazine which suggests
that the contents is going to be
cool and exiting. I communicated
ideas with the reader by staging
the images and making them look
professional. I also included
images that were taken on
location and were not staged to
include different types of artist in
the magazine. The costumes worn
by the model are urban fashion
which make the audience aspire
to look in a certain way, and it
communicated to the audience
that is include some fashion too,
but that it is not the man factor.
To address my audience I used an
informal mode of address so that the
consumer could relate to it. In the
written aspects of the text I did not
use directly swear words but I
highlighted that bad words were said
to give the audience the feeling of
being present during the interview.
And since the target audience is 17
years old they swear so they feel like
they can relate to it. The writing style
is also adapted to the target audience
because the text is not written like an
academic text, it is relaxed and has
an urban style to it so the text is
sounding like spoken language. Within
the interview I used many terms that
the audience would be familiar with
and relate to because it sounds like
the way the audience speak
themselves.

4. To attract the audience I also included a variation of
colours. I mainly used pastel colours such as pale
pink, pale green etc. This attracted the urban, vintage
and indie target audience because they are interest
in these colours. I also went for a quite clean front
page. Because the audience is in their mid teens and
in that period they have removed their messy posters
from their walls in their room and they want their life
to be simple and clean. I also took this layout
inspiration from a famous music magazine called
Clash.
Another way that I
attracted my target
audience was by using
photographs and the
motives in them.
Because in the survey
monkey 55% said they
wanted photographs
and in another question
they highlighted the
fact that they liked
reviews from concerts
and festivals. So in the
contents page I mixed
up that information and
took images from
concerts I had attended
previously. This way
they got reviews from
concerts and nice
images to look at.

5. Another way I attracted my audience was by showing on the
front page that the magazine could offer many other famous
artist related to their music of interest. In my survey monkey
33% said that they liked pop, and rock and indie was tied
with 25% so I decided to make my magazine a mixture of all
three genres. So by adding bands related to the genre I
attract my audience.
Also, in my survey monkey I asked
the audience what they liked most
in a magazine, and 55% said
photograph, so I had obviously had
a couple of images, 33% said also
that they enjoyed interviews. So
that was the article form I went
for. It is easier to read and with the
urban quote writing style the
audience feels more close to the
artist.
When it comes to the price of the magazine,
according to my survey the answers were really
spread. But I know that most of my readers are
students so the magazine cannot be to
expensive but at the same time it needs to
have quality and everything that they want. So
the price is £3.99. This means that the
consumer is promised high quality and all the
exclusive interviews to a normal prise since it is
a monthly magazine. The price is placed so the
consumer finds it o but at the same time it
doesn’t dominate the front page.