The document discusses attracting and addressing a target audience for a music magazine. The target audience is identified as young people aged 13-18, with some relevance for older readers as well. To understand this audience's interests, the author created an online survey that was shared with classmates aged 16-17. The survey helped identify that the audience enjoys concerts and music festivals. As a result, the magazine includes a feature about upcoming concert dates. The author also looked at similar magazines to understand design elements, colors, photos, and features that would make the magazine appealing to the target demographic.