Promotion methods/New Media
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The document discusses promotional ideas for a music magazine, including giving away concert tickets to increase sales. It also suggests offering subscription deals with freebies to secure monthly sales and profits. Using social media is promoted as an effective way to advertise to the magazine's target youth audience, with plans to create pages on Facebook, Instagram, and Twitter to share photos and updates about articles, artists, and new issues.
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Promotion methods
The document discusses promotional ideas for a new music magazine called "ADDITION". It suggests using social media like Facebook and Instagram to promote the magazine to its target youth audience. It also proposes giving away concert and festival tickets as prizes to attract readers and increase sales. Finally, it recommends offering magazine subscriptions with small freebies or deals to make subscribing more appealing and generate regular monthly sales.
Promotional methods
Social media will be a primary promotional method by targeting audiences on platforms like Instagram, Twitter, and Snapchat. A magazine website will be created to provide extra content like behind-the-scenes material and online contests. Subscriptions will be promoted on social media and within the magazine to offer value and incentives for recurring readers. Giveaways placed in the magazine and across social media can attract a wider audience and incentivize people to buy issues for a chance to win prizes.
Evaluation question 3
Bauer Media would be the most suitable company to distribute the magazine. While Bauer distributes three existing music magazines, they are aimed at different audiences, so there is room for a new magazine. Bauer is also successful at reaching their target audiences. Conde Nast would not be suitable as their magazines are aimed at an older audience and they lack experience with music magazines. Time Inc UK would also not be suitable as the target audience for the new magazine would already be buying their existing music magazines.
\\Nas02\data\c1 odriscoll\my documents\media studies\written evaluation on ma...
The document summarizes the development of a magazine focused on drum and bass music. Key details include:
1) The magazine is called Euphoria and targets 16-24 year olds. Its masthead features sound waves and promotes "the freshest beats around."
2) The magazine was designed to appeal to fans of drum and bass music based on survey responses. It uses common magazine design conventions like images and banners.
3) The creator believes the magazine offers a variety of interesting content and fresh music. Feedback surveys indicated people liked what it offered, especially the title.
Question five
The document discusses strategies for attracting and addressing a target audience for a music magazine. To attract the audience, the magazine cover will use eye-catching colors and a striking front-page photo. The contents page will highlight a variety of artists featured in the issue. Since the target audience is ages 16-22, social media like Twitter, Facebook, and Instagram will be used to address them briefly and concisely as these platforms are most commonly used by teenagers and young adults. The strategies aim to attract buyers and broaden the audience for the magazine.
Targeting audience
The document discusses how the author designed their music magazine to attract different audiences. They used a friendly and informal tone to connect with their target audience of young, middle-class readers interested in R&B music. The magazine's modern color scheme of purple, grey, and black along with its creative layout in columns with questions and answers made it visually appealing. Promotional efforts included selling the magazine in shops frequented by its target audience like newsagents, music stores, and shopping centers to raise awareness of the new R&B-focused magazine.
Q3
The author argues that Bauer Media would be the best institution to distribute their media product. Bauer Media uses various platforms like magazines, radio, social media, and Spotify to attract over 22 million weekly UK users. They adapt to their audience's preferences across different platforms. Distributing through Bauer Media would allow the author's audience to engage through multiple channels and expand the audience. Bauer Media is also experienced in magazine publishing and keeping audiences interested by featuring new artists, which would benefit the author's magazine focused on a new artist.
Promotional methods
The document discusses promotional methods for a new magazine subscription. It will offer £35 annual subscriptions with the first 3 months free if a monthly code is entered. Giveaways will be included in some issues but not disclosed to keep readers buying each issue. A competition in the first issue will offer concert or festival tickets for a featured band to align with popular reader interests.
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Promotion methods
The document discusses promotional ideas for a new music magazine called "ADDITION". It suggests using social media like Facebook and Instagram to promote the magazine to its target youth audience. It also proposes giving away concert and festival tickets as prizes to attract readers and increase sales. Finally, it recommends offering magazine subscriptions with small freebies or deals to make subscribing more appealing and generate regular monthly sales.
Promotional methods
Social media will be a primary promotional method by targeting audiences on platforms like Instagram, Twitter, and Snapchat. A magazine website will be created to provide extra content like behind-the-scenes material and online contests. Subscriptions will be promoted on social media and within the magazine to offer value and incentives for recurring readers. Giveaways placed in the magazine and across social media can attract a wider audience and incentivize people to buy issues for a chance to win prizes.
Evaluation question 3
Bauer Media would be the most suitable company to distribute the magazine. While Bauer distributes three existing music magazines, they are aimed at different audiences, so there is room for a new magazine. Bauer is also successful at reaching their target audiences. Conde Nast would not be suitable as their magazines are aimed at an older audience and they lack experience with music magazines. Time Inc UK would also not be suitable as the target audience for the new magazine would already be buying their existing music magazines.
\\Nas02\data\c1 odriscoll\my documents\media studies\written evaluation on ma...
The document summarizes the development of a magazine focused on drum and bass music. Key details include:
1) The magazine is called Euphoria and targets 16-24 year olds. Its masthead features sound waves and promotes "the freshest beats around."
2) The magazine was designed to appeal to fans of drum and bass music based on survey responses. It uses common magazine design conventions like images and banners.
3) The creator believes the magazine offers a variety of interesting content and fresh music. Feedback surveys indicated people liked what it offered, especially the title.
Question five
The document discusses strategies for attracting and addressing a target audience for a music magazine. To attract the audience, the magazine cover will use eye-catching colors and a striking front-page photo. The contents page will highlight a variety of artists featured in the issue. Since the target audience is ages 16-22, social media like Twitter, Facebook, and Instagram will be used to address them briefly and concisely as these platforms are most commonly used by teenagers and young adults. The strategies aim to attract buyers and broaden the audience for the magazine.
Targeting audience
The document discusses how the author designed their music magazine to attract different audiences. They used a friendly and informal tone to connect with their target audience of young, middle-class readers interested in R&B music. The magazine's modern color scheme of purple, grey, and black along with its creative layout in columns with questions and answers made it visually appealing. Promotional efforts included selling the magazine in shops frequented by its target audience like newsagents, music stores, and shopping centers to raise awareness of the new R&B-focused magazine.
Q3
The author argues that Bauer Media would be the best institution to distribute their media product. Bauer Media uses various platforms like magazines, radio, social media, and Spotify to attract over 22 million weekly UK users. They adapt to their audience's preferences across different platforms. Distributing through Bauer Media would allow the author's audience to engage through multiple channels and expand the audience. Bauer Media is also experienced in magazine publishing and keeping audiences interested by featuring new artists, which would benefit the author's magazine focused on a new artist.
Promotional methods
The document discusses promotional methods for a new magazine subscription. It will offer £35 annual subscriptions with the first 3 months free if a monthly code is entered. Giveaways will be included in some issues but not disclosed to keep readers buying each issue. A competition in the first issue will offer concert or festival tickets for a featured band to align with popular reader interests.
Proposal
1) The document proposes a new music magazine with an indie theme that will be organized and professional.
2) The target audience is teenagers and young adults who are interested in celebrities, music artists like Rihanna and Beyoncé, and the latest gossip in the music industry.
3) To make the magazine competitive and appealing to readers, it will include personal details about how music makes people feel and what songs mean to artists, beyond just statistics and gossip about celebrities.
Question 3.pptx
The document discusses distribution strategies for a new music magazine called "Smash". It considers distributing through Bauer Media, as they already produce similar rock music magazines. It also discusses distributing through major supermarkets like Asda, Sainsbury's, and Tesco, as research shows these are popular among the target middle-class audience. Music shops like HMV and Dawson's are also considered for distribution to target music fans directly. Attending rock concerts and festivals is discussed as a way to directly sell to people interested in rock music.
Survey monkey results
The document discusses the results of a survey conducted to help determine the focus and approach for a new music magazine. Based on the survey results, the magazine will:
1) Target 15-20 year olds and focus on top 40 music, gossip, and exclusive stories and interviews;
2) Publish biweekly to match the frequency readers expect from magazines they enjoy;
3) Aim content at white British readers who make up the largest ethnicity in the UK.
Question3
My music magazine would be distributed in stores like HMV, grocery stores such as Sainsbury's, and corner shops. These types of stores are where my target audience of young music fans are most likely to shop since they offer affordable options. Distributing the magazine in these stores means it will have a high chance of being seen by potential readers who have limited options of magazines to choose from. The magazine could also be distributed on music websites, with other publications advertising it to tap into the target audience who frequently use the internet.
Promotional methods
Amy Myers discusses various promotional methods for her new magazine, including both traditional and modern approaches. Some traditional methods include promotions in newspapers, radio, television, and posters on buses. For modern promotions, she plans to use social media like Facebook and Twitter, create hashtags to generate interest, and develop a mobile app to engage her target teenage audience. The promotions aim to increase awareness of the magazine and gain a wider readership both domestically and internationally.
Survey monkey result
The document discusses the results of a survey about magazine preferences. It summarizes that while many people preferred a pop style magazine, the target audience was younger and would prefer rock. The creator still plans to make a rock magazine because they believe the audience will like something different. The survey also showed exclusives are important to grab attention. Respondents preferred meeting artists over autographs. Preferences were shown for how to receive news and buying the magazine in stores. The audience preferred established over breakthrough artists and a monthly rather than weekly schedule.
Question 3
The document discusses strategies for distributing a pop culture magazine called "Pop It". It proposes mainstream distribution through retail outlets like supermarkets, newsagents, and HMV music stores. It also suggests online distribution through a website for the magazine, which would allow ordering, behind-the-scenes content, and competitions to engage the target audience. Overall, the mainstream and multi-platform approach aims to maximize sales and profits by making the magazine widely accessible and attracting an audience online, though it notes this comes with more competition.
Q 3
IPC Media would be well-suited to distribute the media product because they are a well-known publishing company and have experience publishing successful magazines. IPC Media does not currently publish an alternative/indie pop magazine like the one being proposed. Distributing the magazine through IPC Media would allow it to be sold in major retail stores like WHSmith, increasing sales, and would provide financial benefits to both the magazine and IPC Media. Social media promotion and a mobile app would help advertise the magazine and increase readership among young people.
Proposal feedback
The reviewer provides feedback on Susana's magazine proposal in three parts:
1. Susana's focus on rock artists will give her a large target audience and plenty of content due to the mainstream popularity and experiences of well-known artists.
2. Susana has chosen an effective magazine layout that is organized and will allow her to cover a lot of interesting content.
3. Key strengths are that the magazine will be trustworthy and honest, include social media engagement, and publish monthly to keep audiences interested.
Survey powerpoint
The document describes the results of a survey conducted to determine young people's preferences for various aspects of a new magazine. The majority of respondents were in their early teens. Based on their feedback, the magazine will be called "Pop Central", feature light blue and pink colors, and include Facebook, Twitter and Spotify. It will cost £1.50 for 80 pages and include gossip and celebrity interviews. The main article will profile a new artist. By following the audience's recommendations, the creator aims to make the magazine appealing and increase sales.
Promotional Methods
The document discusses several promotional methods for a magazine, including encouraging readers to use the magazine's hashtag on social media to promote greater visibility and engagement. It also suggests featuring reader tweets in the magazine and running competitions in each issue to incentivize purchases. Additionally, it proposes using cliffhanger stories that continue across issues or loyalty programs like buy 6 issues get 1 free to encourage repeat buying.
Evaluation question 5
The document discusses how the author addressed their target audience in their music magazine. They used direct address to make the magazine personal. They featured eye contact on the cover to engage readers and persuade them to purchase it. The author also made the magazine's logo big and bold and in a contrasting color to attract attention and signal that free items were included to incentivize purchase. The cover lines provided up-to-date artist information and cliffhanger teasers to generate reader interest. Bright yellow and grey colors made the magazine stand out on shelves compared to competitors.
Proposal
The document proposes a new monthly indie music magazine called "M" targeted at 16-24 year olds. Key points include:
- The magazine will focus on indie music as that is the genre the creator currently listens to and can relate to.
- It will be sold monthly based on a survey finding most potential readers buy magazines monthly. The monthly format also aims to seem more sophisticated.
- Articles will go into more depth given the monthly format to better engage readers.
- The target audience will be informed on new music and events through articles and reviews.
- Social media accounts will be created to engage more readers and widen the fan base.
- Freebies and competitions will
What kind of media institution might distribute your media product and why?
Bauer Media Group would be a suitable institution to distribute the author's music magazine. Bauer publishes similar magazines like Q Magazine, Mojo, and Kerrang that have the same target audience as the author's magazine. They are also focused on seeking new ideas and developing existing products to meet customer needs. Distributing the magazine through Bauer could help it reach its target audience more widely by selling it in stores frequented by that audience.
Analysing survey 2
The document discusses the results of a survey about magazine design. The survey provided useful information to help decide colors, number of people on the cover, price, and other design elements for a music magazine. The majority of respondents preferred red and green for the background color and thought £4 was an appropriate price. They also indicated a preference for one person on the cover rather than multiple people. The survey responses will help inform decisions across various aspects of designing the magazine.
Question 3
Bauer Media would be a suitable distributor for my magazine as they already distribute a similar magazine, Kerrang!, which targets the same teenage audience interested in rock music. Bauer Media understands this audience well through Kerrang! magazine and radio stations. Distributing with Bauer Media would allow my magazine to reach a wide audience through their existing marketing channels and audience insights.
Concepts of q magazine
Q Magazine uses two theories to influence readers and provide an enjoyable experience. The two-stop flow theory aims to convince readers to trust the magazine's opinions on artists. They present themselves as knowledgeable by featuring famous artists on covers. The second theory provides entertainment, information, and a personal relationship to keep readers engaged. Q Magazine aims to entertain readers and maximize profits through high sales volumes in order to remain successful in the competitive magazine market.
Magazine proposal
The document discusses plans for a new music magazine focused on rock and indie genres. It will target teenagers and young adults who enjoy deeper, meaningful music. The magazine will include gossip, artist biographies, interviews, and coverage of the music industry. It aims to attract readers through bold design elements, a mix of formal and informal content, and relatable language. The monthly publication schedule allows time for quality articles while still providing fresh content each issue. Color scheme and instrument imagery on the cover are meant to set the mood associated with rock and indie music. Interviews with average fans will offer a unique perspective not found in other magazines.
Methods of promotion
Obtaining screenings at major film festivals like Cannes, Sundance, and Toronto allows films to get immediate reviews from journalists that can either boost a film's reputation or damage it. Smaller budget films can also screen at smaller festivals to generate some attention. Film websites are another popular promotional method, especially for blockbuster films, as they allow audiences to find information, watch trailers and behind-the-scenes footage, and eventually purchase the DVD. Websites can also generate revenue through ads. Synergy between a film and its soundtrack, featuring popular artists, can create publicity by getting audiences interested in listening to songs from the film. Billboards are another traditional technique used by large studios, but they can be expensive
Research on methods of promotion
This document discusses various methods used to promote films, including trailers, product placement, interviews, merchandising, viral marketing, and teaser campaigns. Trailers are a main promotional tool as they are shown in theaters before movies and condense the film's story into 2-3 minutes. Product placement involves paid insertion of brand names or products into films. Merchandising involves licensing film characters to manufacturers to sell toys, clothes, and other items related to the movie. The goal of film promotion is to maximize audience interest and box office ticket sales in order to earn back the film's production costs.
Unit8 e-commerce
E-commerce provides several key benefits including access to a global marketplace, 24/7 trading, and low startup and running costs. However, e-commerce also faces challenges such as lack of consumer trust, lack of human contact, and security issues. Proper security measures need to be implemented like using strong passwords, updating antivirus software, and protecting personal information to address these challenges.
Promotion mix"methods of promotion"
Presentation on promotion mix its method and new methods adopted by business and importance of social media in promotion
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What's hot
Proposal
1) The document proposes a new music magazine with an indie theme that will be organized and professional.
2) The target audience is teenagers and young adults who are interested in celebrities, music artists like Rihanna and Beyoncé, and the latest gossip in the music industry.
3) To make the magazine competitive and appealing to readers, it will include personal details about how music makes people feel and what songs mean to artists, beyond just statistics and gossip about celebrities.
Question 3.pptx
The document discusses distribution strategies for a new music magazine called "Smash". It considers distributing through Bauer Media, as they already produce similar rock music magazines. It also discusses distributing through major supermarkets like Asda, Sainsbury's, and Tesco, as research shows these are popular among the target middle-class audience. Music shops like HMV and Dawson's are also considered for distribution to target music fans directly. Attending rock concerts and festivals is discussed as a way to directly sell to people interested in rock music.
Survey monkey results
The document discusses the results of a survey conducted to help determine the focus and approach for a new music magazine. Based on the survey results, the magazine will:
1) Target 15-20 year olds and focus on top 40 music, gossip, and exclusive stories and interviews;
2) Publish biweekly to match the frequency readers expect from magazines they enjoy;
3) Aim content at white British readers who make up the largest ethnicity in the UK.
Question3
My music magazine would be distributed in stores like HMV, grocery stores such as Sainsbury's, and corner shops. These types of stores are where my target audience of young music fans are most likely to shop since they offer affordable options. Distributing the magazine in these stores means it will have a high chance of being seen by potential readers who have limited options of magazines to choose from. The magazine could also be distributed on music websites, with other publications advertising it to tap into the target audience who frequently use the internet.
Promotional methods
Amy Myers discusses various promotional methods for her new magazine, including both traditional and modern approaches. Some traditional methods include promotions in newspapers, radio, television, and posters on buses. For modern promotions, she plans to use social media like Facebook and Twitter, create hashtags to generate interest, and develop a mobile app to engage her target teenage audience. The promotions aim to increase awareness of the magazine and gain a wider readership both domestically and internationally.
Survey monkey result
The document discusses the results of a survey about magazine preferences. It summarizes that while many people preferred a pop style magazine, the target audience was younger and would prefer rock. The creator still plans to make a rock magazine because they believe the audience will like something different. The survey also showed exclusives are important to grab attention. Respondents preferred meeting artists over autographs. Preferences were shown for how to receive news and buying the magazine in stores. The audience preferred established over breakthrough artists and a monthly rather than weekly schedule.
Question 3
The document discusses strategies for distributing a pop culture magazine called "Pop It". It proposes mainstream distribution through retail outlets like supermarkets, newsagents, and HMV music stores. It also suggests online distribution through a website for the magazine, which would allow ordering, behind-the-scenes content, and competitions to engage the target audience. Overall, the mainstream and multi-platform approach aims to maximize sales and profits by making the magazine widely accessible and attracting an audience online, though it notes this comes with more competition.
Q 3
IPC Media would be well-suited to distribute the media product because they are a well-known publishing company and have experience publishing successful magazines. IPC Media does not currently publish an alternative/indie pop magazine like the one being proposed. Distributing the magazine through IPC Media would allow it to be sold in major retail stores like WHSmith, increasing sales, and would provide financial benefits to both the magazine and IPC Media. Social media promotion and a mobile app would help advertise the magazine and increase readership among young people.
Proposal feedback
The reviewer provides feedback on Susana's magazine proposal in three parts:
1. Susana's focus on rock artists will give her a large target audience and plenty of content due to the mainstream popularity and experiences of well-known artists.
2. Susana has chosen an effective magazine layout that is organized and will allow her to cover a lot of interesting content.
3. Key strengths are that the magazine will be trustworthy and honest, include social media engagement, and publish monthly to keep audiences interested.
Survey powerpoint
The document describes the results of a survey conducted to determine young people's preferences for various aspects of a new magazine. The majority of respondents were in their early teens. Based on their feedback, the magazine will be called "Pop Central", feature light blue and pink colors, and include Facebook, Twitter and Spotify. It will cost £1.50 for 80 pages and include gossip and celebrity interviews. The main article will profile a new artist. By following the audience's recommendations, the creator aims to make the magazine appealing and increase sales.
Promotional Methods
The document discusses several promotional methods for a magazine, including encouraging readers to use the magazine's hashtag on social media to promote greater visibility and engagement. It also suggests featuring reader tweets in the magazine and running competitions in each issue to incentivize purchases. Additionally, it proposes using cliffhanger stories that continue across issues or loyalty programs like buy 6 issues get 1 free to encourage repeat buying.
Evaluation question 5
The document discusses how the author addressed their target audience in their music magazine. They used direct address to make the magazine personal. They featured eye contact on the cover to engage readers and persuade them to purchase it. The author also made the magazine's logo big and bold and in a contrasting color to attract attention and signal that free items were included to incentivize purchase. The cover lines provided up-to-date artist information and cliffhanger teasers to generate reader interest. Bright yellow and grey colors made the magazine stand out on shelves compared to competitors.
Proposal
The document proposes a new monthly indie music magazine called "M" targeted at 16-24 year olds. Key points include:
- The magazine will focus on indie music as that is the genre the creator currently listens to and can relate to.
- It will be sold monthly based on a survey finding most potential readers buy magazines monthly. The monthly format also aims to seem more sophisticated.
- Articles will go into more depth given the monthly format to better engage readers.
- The target audience will be informed on new music and events through articles and reviews.
- Social media accounts will be created to engage more readers and widen the fan base.
- Freebies and competitions will
What kind of media institution might distribute your media product and why?
Bauer Media Group would be a suitable institution to distribute the author's music magazine. Bauer publishes similar magazines like Q Magazine, Mojo, and Kerrang that have the same target audience as the author's magazine. They are also focused on seeking new ideas and developing existing products to meet customer needs. Distributing the magazine through Bauer could help it reach its target audience more widely by selling it in stores frequented by that audience.
Analysing survey 2
The document discusses the results of a survey about magazine design. The survey provided useful information to help decide colors, number of people on the cover, price, and other design elements for a music magazine. The majority of respondents preferred red and green for the background color and thought £4 was an appropriate price. They also indicated a preference for one person on the cover rather than multiple people. The survey responses will help inform decisions across various aspects of designing the magazine.
Question 3
Bauer Media would be a suitable distributor for my magazine as they already distribute a similar magazine, Kerrang!, which targets the same teenage audience interested in rock music. Bauer Media understands this audience well through Kerrang! magazine and radio stations. Distributing with Bauer Media would allow my magazine to reach a wide audience through their existing marketing channels and audience insights.
Concepts of q magazine
Q Magazine uses two theories to influence readers and provide an enjoyable experience. The two-stop flow theory aims to convince readers to trust the magazine's opinions on artists. They present themselves as knowledgeable by featuring famous artists on covers. The second theory provides entertainment, information, and a personal relationship to keep readers engaged. Q Magazine aims to entertain readers and maximize profits through high sales volumes in order to remain successful in the competitive magazine market.
Magazine proposal
The document discusses plans for a new music magazine focused on rock and indie genres. It will target teenagers and young adults who enjoy deeper, meaningful music. The magazine will include gossip, artist biographies, interviews, and coverage of the music industry. It aims to attract readers through bold design elements, a mix of formal and informal content, and relatable language. The monthly publication schedule allows time for quality articles while still providing fresh content each issue. Color scheme and instrument imagery on the cover are meant to set the mood associated with rock and indie music. Interviews with average fans will offer a unique perspective not found in other magazines.
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What kind of media institution might distribute your media product and why?
What kind of media institution might distribute your media product and why?
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Methods of promotion
Obtaining screenings at major film festivals like Cannes, Sundance, and Toronto allows films to get immediate reviews from journalists that can either boost a film's reputation or damage it. Smaller budget films can also screen at smaller festivals to generate some attention. Film websites are another popular promotional method, especially for blockbuster films, as they allow audiences to find information, watch trailers and behind-the-scenes footage, and eventually purchase the DVD. Websites can also generate revenue through ads. Synergy between a film and its soundtrack, featuring popular artists, can create publicity by getting audiences interested in listening to songs from the film. Billboards are another traditional technique used by large studios, but they can be expensive
Research on methods of promotion
This document discusses various methods used to promote films, including trailers, product placement, interviews, merchandising, viral marketing, and teaser campaigns. Trailers are a main promotional tool as they are shown in theaters before movies and condense the film's story into 2-3 minutes. Product placement involves paid insertion of brand names or products into films. Merchandising involves licensing film characters to manufacturers to sell toys, clothes, and other items related to the movie. The goal of film promotion is to maximize audience interest and box office ticket sales in order to earn back the film's production costs.
Unit8 e-commerce
E-commerce provides several key benefits including access to a global marketplace, 24/7 trading, and low startup and running costs. However, e-commerce also faces challenges such as lack of consumer trust, lack of human contact, and security issues. Proper security measures need to be implemented like using strong passwords, updating antivirus software, and protecting personal information to address these challenges.
Promotion mix"methods of promotion"
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Brand guidlines pp
This document provides brand guidelines for Liberty Kavanagh magazine. It discusses the following key points:
1) The color scheme uses orange prominently throughout to represent enthusiasm, happiness, and success. Orange was used on the cover, contents page, article titles, and gels/filters on images.
2) The tone of the magazine is meant to be slick and professional but also humorous to make the content fun and easy for readers to relate to.
3) The contents page uses consistent fonts of Durea Condensed for section titles and Calibri for summaries to look appealing and professional. Orange is also used consistently for recognition.
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Similar to Promotion methods/New Media
New media
Social media is a hugely impactful tool for marketing to younger audiences. It allows cost-effective advertising to the large percentage of 16-30 year olds who frequently use platforms like Facebook and Instagram. These social media sites need to be central to promoting a new music magazine, as they are the most popular ways for the target audience to access news and entertainment content digitally. Maintaining active profiles on Facebook, Instagram, and Twitter will spread information about new articles and issues, while a website can host digital versions of content to widen the magazine's reach.
Media powerpoint
This document contains information about Lucie O'Gara's media studies portfolio project to create an indie music magazine called "Amplify". It discusses the target audience as being both sexes aged 16-22 who listen to indie music and go to concerts. It provides details about the inspiration for the magazine coming from other publications like NME and Q. It addresses how the magazine represents the indie social group through the style of clothing worn by the cover model and the fonts, language and camera angles used. Twitter and Instagram are identified as media institutions that could help distribute the magazine. The document examines how the magazine uses conventions from real publications in aspects like the cover design, contents page and double page article spread. It closes by discussing
My magazine
The document describes Tallulah Frendo's plans for an online magazine called "Inter-Music" targeting teenagers and young adults aged 15-24 interested in rock and pop music. The magazine will be released weekly on tablets and have daily updates online. It will cost £5 per month for exclusive tablet content. The digital-only format aims to engage its target audience. The magazine will include interviews, fashion analyses, technology/social media articles, and music reviews/tour listings. Promotion will occur via social media with exclusive content and competitions.
Promotional met
The document discusses promotional methods for a new music magazine. It outlines both traditional promotional methods like giveaways, subscriptions, and leafleting at music stores, as well as modern digital methods using social media platforms and a magazine app. The goal is for the magazine to become as successful as other major music publications by reaching its target young audience and persuading them to purchase the magazine through an effective promotional campaign using both traditional and new media strategies.
Evaluation question 3
The document discusses potential media institutions for distributing a new music magazine targeted towards younger audiences interested in soft rock music. The author identifies TeenTimes, an independent online magazine distributor, as the best choice since it already targets a similar demographic and has an established online presence. However, the author acknowledges that TeenTimes may be reluctant since they publish similar magazines, so he proposes taking promotional efforts into his own hands through online advertising if needed.
Proposal
The document discusses plans for a new indie music magazine. It will be published monthly and feature a variety of music genres to appeal to a broad audience aged 16-25. The magazine will include interviews, articles, and photos of both established and up-and-coming artists. Its goal is to be fun yet informative on the latest industry news while conveying a relaxed and youthful tone through its visual design.
New media
Social media is very popular, especially among young adults. The author will create a magazine targeting young adults who are familiar with social media platforms like Facebook, Instagram, Twitter, and Snapchat. To engage this audience, the author will create accounts on these major platforms to share magazine content and interact directly with readers. Twitter will be a key account since it is free and widely used, allowing the author to share gossip, music news, and competitions. Instagram will showcase pictures of artists and fashion while engaging readers. A Facebook page will provide behind-the-scenes content and unused material. Snapchat will give short video clips and questions. In addition to the social media presence, an online version of the magazine will offer expanded content through paid
Evaluation
The document discusses a media product created by the author - a magazine targeting young adults aged 16-25. The magazine represents the social group of younger generations and features bands of young artists. It aims to encourage freedom of expression and empower younger readers. The magazine appeals to both genders and a range of interests by featuring both new and older musicians. Bauer Media would be a suitable publisher due to their experience with music magazines and wide audience reach.
Media evaluation
The document provides an analysis by James Willis of their media product. It discusses how the product uses, develops, and challenges conventions of real media. It is summarized as follows:
[1] The product follows conventions of real magazines in its layout and design to look familiar, but also tries to be unique and eye-catching. [2] Elements are developed further, like the contents page using a double page spread design and combining ideas from other magazines. [3] Some elements challenge conventions, like only featuring a male model on covers despite targeting both genders. The document examines how the product represents social groups and might be distributed.
Brand identity
Brand identity is created through elements like a logo and name that allow audiences to recognize a brand. For magazines, the masthead and font are especially important for recognition. The brand name can also indicate what the magazine is about. It is important not to change these elements dramatically so audiences still recognize the magazine.
The document discusses how to market a pop culture magazine brand to its target audience of 18-24 year olds. Below-the-line digital marketing using social media platforms like Facebook and Twitter would be effective since this demographic uses social media heavily. Synergy marketing across different media like a radio station could also attract more audiences and help them recognize the magazine brand.
Evaluation Question Number 3
An independent distributor called Teen Times, an Infotainment Magazine, would be best for distributing the author's rock music magazine. As an online distributor, Teen Times has access to a large, younger audience that matches the target demographic. Additionally, Teen Times' previous issues are similar in category to the author's magazine, making marketing and distribution easier. However, there is a risk that Teen Times already distributes similar music magazines, so the author has a backup plan to advertise and distribute the magazine independently online through blogs, social media, downloads and RSS feeds if needed.
Evaluation Question Number 3
An independent distributor called Teen Times, an Infotainment Magazine, would be best for distributing the author's rock music magazine. As an online distributor, Teen Times has access to a large, younger audience that matches the target demographic. Additionally, Teen Times' previous issues are similar in category to the author's magazine, making marketing and distribution easier. However, there is a risk that Teen Times already distributes similar music magazines, so the author has a backup plan to advertise and distribute the magazine independently online through blogs, social media, downloads and RSS feeds if needed.
Question (3)
Bauer Media Group would be the ideal institution to distribute the author's indie pop magazine because they currently distribute similar rock and pop magazines. Bauer Media Group promotes magazines across various digital platforms like websites, radio, and television, allowing for greater promotion than smaller publishers. Distributing through Bauer Media Group would help the magazine reach a mass market and gain brand recognition through their multi-platform promotion. The author also discusses using social media promotion and advertising at live music events to further distribute the magazine.
Evaluation question n.3
The document discusses options for distributing a new music magazine. It considers both major distributors, who aim for wide distribution and high profits, and independent distributors, who focus more on their audience. The author concludes that TeenTimes, an independent, online distributor of magazines targeting younger audiences, would be the best choice since it aligns with the music magazine's target demographic and distribution method. However, the author recognizes that TeenTimes may be reluctant due to already publishing similar magazines, so a backup plan is outlined to self-distribute online through blogs, social media, and digital downloads if needed.
Evaluation of the music magazine
Hina Depala evaluated their music magazine media product. They researched conventions from real music magazines to develop and challenge conventional forms in their magazine. This included layout, size, content, and colors. They analyzed examples of music magazine covers and double page spreads to understand conventions. Their target audience was ages 16-28 from social classes B, C1, and C2 located in London interested in new musicians. They aimed to attract this audience through cross-media promotion like TV ads. Their closest competitors were established brands like NME targeting the same audience.
Evaluation Q3
COMAG would be a suitable institution to distribute the author's pop music magazine, called "InTune". COMAG is one of the largest distributors in the UK and exports English magazines to over 80 countries worldwide. It distributes magazines through a variety of retailers, both physical and online. The author believes COMAG would help make "InTune" popular due to its success distributing similar magazines and reputation. Placing a mock cover of "InTune" among magazines in a supermarket, the author found it stood out visually from competitors.
New media
The document discusses using social media to promote a new magazine targeted at young adults ages 18-25. Specifically, it recommends using Facebook, Instagram, and Twitter as they are the most popular platforms among this age group. Instagram in particular aligns well with the target audience. The document proposes including links to models' social media profiles to help readers connect with them. It also suggests offering online subscriptions and developing a website to provide more information and ways to interact with the magazine's audience directly through social media.
Evaluation of asian beatz magazine
The document evaluates the student's Asian Beatz magazine in terms of how it uses, develops, or challenges conventions of real music magazines. The student explains that they used similar layouts and styles as real magazines for the front cover, contents page, and double page spread. They also used conventions like bold headlines and large images on the front cover to catch readers' attention. The contents page and double page spread also follow magazine conventions. Overall, the student aimed to mimic real magazine conventions while adding some personal developments like promotional ads on the front cover.
Evaluation
The document discusses how the media product uses, develops, and challenges conventions of real media. It begins by using typical conventions like a large title, eye-catching image, and overlapping headings on the front cover. It also includes a freebie and follows conventions to appear professional. The document then discusses how it challenges conventions by taking inspiration from fashion magazines for the contents page layout. It also tries to incorporate audience wants based on feedback rather than just following conventions.
Media coursework evaluation
The document provides an evaluation of a media coursework project to create a music magazine. It discusses how the magazine uses conventions of real magazines, such as the title and date on the cover. It aims to appeal to both genders aged 15-25. The author chose to publish with Musicmag.net because they have experience with music magazines and wide genre coverage. Through the process, the author learned to use new programs like Photoshop and how to appeal to audiences and address their target demographic.
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Case studies (wordDoc)
Jurassic World is a 2015 action/adventure sci-fi film that serves as a sequel to the Jurassic Park franchise. It follows the operations of a new dinosaur theme park that experiences problems when a genetically engineered dinosaur escapes. The film was a major box office success, making over $1.6 billion globally. Legend is a 2015 British crime drama film about the infamous Kray twins and their organized crime activities in 1960s London. Though lower budget than Jurassic World, it highlights the true story of the twins' criminal rise and rule over East London. Both films utilized trailers, posters, and social media to promote their stories and attract audiences.
Article text
Bethany has been very busy promoting her new album "Mirrors" through music awards, photoshoots, and talk shows over the past 5 months since finishing recording. While the work is stressful, she loves being able to live out her dream of being a well-known artist. When asked for advice, Bethany tells aspiring artists to take every music opportunity, even small ones, to gain experience and practice. Her motto is to "keep moving forward," as setbacks don't define ability - following dreams leads to success if one doesn't give up or doubt themselves. Bethany's biggest inspirations are her parents, who supported her through failures and encouraged her to keep trying.
Image ideas
The document discusses images collected for inspiration for a music magazine. It notes the colors and poses used in the photographs, and that some images were taken from Billboard magazine as a popular music publication. It also discusses including festival images in the magazine as music festivals are important to the industry, and because the magazine will be giving away festival tickets to promote relevance.
Masthead designs
The document discusses font choices and designs for a magazine masthead. It analyzes several fonts from Dafont, considering traits like thickness, boldness, simplicity, and uniqueness. The fonts are being considered because these qualities could make the magazine stand out visually and catch readers' eyes on store shelves compared to other magazines in the genre. In total, 14 different fonts are presented and their characteristics in relation to the magazine design goals are explained.
Ethnicity in tv drama
Representation of race and ethnicity in TV dramas has improved over time. In the past, media used racial stereotypes to define characters, but now seeks to present people of all backgrounds more fairly. While stereotypes still exist in some storylines that center on cultural clashes, diversity in British society is increasingly reflected in television through more positive portrayals of people from all races and ethnicities.
Double page analysis
This double page spread from Q Magazine features an interview with Jay-Z. On the left page is a large full-bleed photo of Jay-Z, highlighting him as the main focus of the article. The right page contains the interview text broken into two columns. While there is no byline, suggesting the writer's identity is unimportant. The layout uses stylistic elements like drop caps and a large "J" in the background to draw the reader in. The tone of the article is informal with comical details and quotes to interest younger readers through Jay-Z's rebellious image.
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Promotion methods/New Media
- 2. I gathered results from my survey and I found out that concert tickets were the most desired give away, making it a very effective promotional method. As my magazine is mainly indie but it is also has other genres inside as well, it would be effective as I could give away free concert and festival tickets, to indie festivals such as two door cinema club etc… Having concert giveaways would benefit my magazine and the profits I would make because the audience and readers would buy magazine hoping they would win the free tickets, plus these tickets would appeal to all ages reading GIVEAWAYS:
- 3. SUBSCRIPTION: In addition, I will also try and promote my magazine by having subscription deals, by making sure my reader and audience would feel as if they are benefitting by subscribing to my magazine, by maybe including small freebies or giveaways or special deals along with the subscription. Completing this would hopefully secure sales each month increasing the amount of profit made. By subscribing my readers would have the magazine delivered to their door every month, so its easy and pleasurable for them to read, rather than it feeling like a chore to go out and buy it at a high street store. The details of subscription would be included on my contents page or a separate page, so its clear and easy to read and notice, increasing the chances of more subscriptions.
- 4. NEW MEDIASocial Media is the newest and easiest way on how to promote my magazine especially now in present day with technology constantly evolving. In addition social media adheres to my primary audience which is the younger generation in todays society.
- 5. SOCIAL MEDIA: The primary users of social media, are the youth and younger people of society who my magazine is aimed at therefore using sites and networks such as facebook, Instagram, twitter etc would be effective to advertise my magazine as young people are on it all the time so they will clearly receive updates on my magazine. I will make pages and sites for my magazine ‘ADDITION’ and I will also include the artists social media so they can broaden their knowledge on that artist life, on my double page is where my artist social media will be located, as it clear and easily accessible.
- 6. @ADDITION @ADDITION Updates and posts of my magazine @ADDITIONmagazine Instagram is a new popular social media in todays society that my target audience (younger people in society) would use often and frequently, therefore I thought it would be effective to use it and it will benefit me in many ways. Instagram is were I would promote and advertise my magazine more visually as this social media is known for sharing photos, meaning it’s a clear and appealing way for my audience to see new updates on my monthly magazines.
- 7. @ADDITIONmagazine Twitter is a new popular social media in todays society that my target audience (younger people in society) would use often and frequently, therefore I thought it would be effective to use it and it will benefit me in many ways. As on twitter this is where my readers and audience can keep up to date with the famous artists lives that I have featured in my magazine articles and double pages. This will also be useful because on our magazine twitter page, its an easy, clear and accessible way to let my readers know on new subscription deals, trends and information on the next magazine coming up.