InterMedia Partners would be well-suited to distribute the media product as they already distribute magazines like VIBE that target similar hip-hop and rap fans. The product would offer something different by including tickets to celebrity events. This could attract more regular readers compared to VIBE which focuses on American artists, while the product would feature upcoming British artists, fitting well within InterMedia's portfolio. The target audience for the product would be males and females ages 16-28 who enjoy rap and hip-hop. Specifically, it would target the mainstream working class in socio-economic groups C2, D and E who may not normally be huge fans of the genre due to stereotypes. Various design elements were

2. What kind of media institution might distribute your media product and why?

3. InterMedia Partners is the company that would distribute my
media product as their readers are Hip-hop/rap fans, similar to my
own. As they are already in charge of distributing ‘VIBE’
magazines, they would be interested in distributing mine as I
would have something different to offer. Firstly, my magazine
issued tickets to be won by the audience to see celebrities which is
an aspect which ‘VIBE’ magazine unique selling points does not
possess. This proposes my magazine has better audience appeal as
it offers personal things, for example tickets so that the audience
would be a regular reader. As ‘VIBE’ magazine mainly focus on
American artists and mine on upcoming British artists which is why
YOLO would fit in the InterMedia portfolio of existing brands.

4. Who would be the audience for your media product?

5. My target audience would be boys and girls as the rap/hip-hop
genre is not necessarily aimed at a gender skew. According to
psychographic categorisation, my target audience are
mainstreamers as they would seek security and conformity,
buying established trusted brands. However, according to
socio-economic groups, my target audience are C2/D/E as they
would be skilled working class due to the majority of lower,
middle and upper class people not being huge fans of rap/hip-
hop which is due to class stereotypes. The age range of my
target audience is 16 to 28 year olds. The primary audience
would be the 16-25 year olds while the secondary audience
would be 26-28 year olds and the pre-existing audience which
are the fans of the celebrity.

6. How did you attract/address your audience?
The use of the colours white and orange which connotes purity, energy
and creativity is one aspect which attracted my audience as they are
also bright colours. A similar technique is also used in KERRANG! And
VIBE magazine. The use of the medium mid-shot of the model on the
front cover created a sense of mystery and action as the model was
not making eye-contact with the camera. The age of the people
featured in my magazine are young, which shows the uses and
gratification theory can be applied to this as personal identity as the
people featured could be considered as role models by the audience
using the media (magazine) to find out about themselves. Using star
marketing also boosts the attraction of the magazine for the audience
as the model carries the magazine and its name. In addition, the name
of the magazine is effective as the name suits my genre and also my
target audience as they are young and can relate to the name. The use
of the short and snappy language will help my target audience to
recognise the magazine immediately. In addition, the colloquial
language is used to create a natural and realistic effect and is an
informal mode of address. This also reflects upon the working class
region as colloquial language is used mostly amongst young people.