The document describes the results of a survey conducted to determine young people's preferences for various aspects of a new magazine. The majority of respondents were in their early teens. Based on their feedback, the magazine will be called "Pop Central", feature light blue and pink colors, and include Facebook, Twitter and Spotify. It will cost £1.50 for 80 pages and include gossip and celebrity interviews. The main article will profile a new artist. By following the audience's recommendations, the creator aims to make the magazine appealing and increase sales.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Survey powerpoint
1. What year group are you in?
From this question you can see that
the majority of the audience were
in their early teens as they are
attending sixth-form or are going
into sixth-form/college soon.
After asking this question, I can now
see that I need to target my
magazine for people aged 15+. This
way, I can ensure that I include
things that will appeal to this age
group in order to gain more of an
audience.
2. What would you like the magazine to be called?
From this question you can see that
the majority vote for what the
magazine should be called went
towards ‘Pop Central’.
Now, I will be calling my magazine
‘Pop Central’. By asking my
audience what they would prefer, I
know that more people will now
want to buy my magazine as they
chose the name. People will enjoy
seeing that their opinion was taken
into consideration and that they got
a say.
3. What two main colours do you want to see on the magazine?
From this question you can see that
the majority of the audience I asked
chose light blue and pink as the two
main colours for my magazine. Now,
I can use these two colours on my
magazine in order to meet the
preferences of my audience so that
they will buy my magazine.
4. What social media would you like to see on the magazine?
As you can see the most popular
social media platforms that were
chosen was Facebook, Twitter and
Spotify. Therefore, I will make sure
that I include all of these platforms
in my magazine to suit my audience.
By using social media in my
magazine, it will appeal to my
teenage audience, as they use social
media every day. This way, by
allowing my audience/customers to
use multiple platforms linked to my
magazine, they are prosumers
rather than consumers.
5. How much would you spend on a magazine?
From this question you can see that
the majority of people would rather
spend £2 on my magazine. The
second most popular choice was £1.
Therefore, I will price my magazine
at about £1.50. This is because this
way it is between the two most
popular choices. If I was to price my
magazine at £1, I would be losing
money as the majority of people are
willing to spend more. However, if I
price it at £2, a lot of my audience
weren’t willing to pay that. Pricing
it at £1.50 suits everyone, this will
increase the amount of people who
purchase my magazine.
6. How many pages would you like in the magazine?
I asked 20 people how many pages
they would prefer to be in my
magazine, and as you can see the
majority was for 80 pages. Now, I
can ensure that my magazine
consists of 80 pages to match what
my target audience requested.
A typical magazine would normally
consist of this amount of pages, so
I’m glad this was my majority vote
as I can ensure my final magazine is
now realistic.
7. What would you like to be included in the magazine?
From this question, you can see that
most people I asked voted for gossip
to be included in my magazine. The
second majority vote went towards
‘Interviews with celebrities/artists’.
Therefore, I now know what my
target audience want to see in my
magazine, so I can make sure it is
featuring everything they
requested. By doing this I am
making a magazine that appeals to
my target audience so that they are
more likely to purchase my
magazine.
8. What would you like the main article to be based on?
After asking this question, I have
found out that the majority of
people want my main article of my
magazine to be based on an
interview with a new artist. Now I
can make sure that when creating
my magazine, that featured on my
front cover is an interview with a
celebrity. This can take up my
double page spread as it is the main
article of my magazine. By asking
my target audience for their
opinions, my magazine will be made
the way they would prefer it to be,
increasing the amount of people
who will then want to purchase my
magazine. Although I only asked 20
young people, my target audience is
young people, so they are speaking
on behalf of everyone else, as they