The document discusses how a music magazine targeted its audience of 16-24 year old males. It aimed to attract its audience through:
1) Including an exclusive interview with an up-and-coming rock star to appeal to fans of that artist.
2) Offering a free gift (guitar picks) with magazine purchases to incentivize customers.
3) Running a competition to win a rare guitar, making the magazine cover more appealing.
4) Directly addressing readers through the editorial and competition details to engage them further.
2. Who would be the audience for
your media product?
• The target audience for my magazine will be male’s
16 – 24 age, I had found this out through previous research that I had carried out, I also feel that
some of the content on my magazine will mostly suite this age group, the typography used is
more likely to suite someone of the age group.
• As according to the research I had carried out, boy would be most interested in my music
magazine or
Interested in the genre of music.
• I think my magazine would be mostly
read by Aspires (psychographics)
as my audience being young
will tend to be very materialistic
so for that reason I had included
a competition in my magazine
giving my audience a chance win
something that they would really want to own.
The colour scheme was meant to reflect the genre as being very dull or bright at times,
in a way representing my audience.
3. How did you attract/address your
audience?
I had tried to attract my audience by using a competition where my
audience would have the chance to win a rare guitar, this was to
make my magazine cover more attractive to my audience.
I had also included an exclusive interview with an with one of
the rising stars within the rock music industry. This would help
to attract audiences who are interested in that particular artist.
I had also gave my audience a free gift if they purchase the magazine, this acts as an
incentive for customers so they will think that they are getting something back apart from
the actual magazine, this will help to attract my target audience as most young people
like free gifts (Guitar picks set). I had used the colour red on the puff so that it would
stand out from the rest of the magazine cover.
This is a list of features within my contents page, this overall will help to
engage my audience into the magazine as there is a lot of features for my
audience to be attracted to. The use of yellow at the top will help to draw my
audiences attention as the colour is bright an will be distinguished from the rest
of my magazine.
The main image attracts my target audience as the image is distant In
the fact that it is looking away from the audience, this could provoke
curiosity among the audience as they wish to know what the audience
is looking at, this attracts it audience as the artist is holding a guitar,
with this on the cover, audiences will already be aware of the genre of
the magazine, stimulating more interest to the audience.
4. How did you attract/address your
audience?
I had addressed my audience directly
through my editorial on my contents, this
was used to help persuade the reader into
taking there interest in the magazine
further by purchasing a subscription. I I had tried to make it seem in the interview that is was the audience
address the audience in a direct way, asking the questions, so they that the audience was being addressed
clearly outlining the terms of the seemed to be directly from the artist to the audience, this would have
competition. help bring fans closer to the favourite artist. I had tried to directly
address the audience by outline how me and the artist had meet.