The document discusses how the author addressed their target audience in their music magazine. They used direct address to make the magazine personal. They featured eye contact on the cover to engage readers and persuade them to purchase it. The author also made the magazine's logo big and bold and in a contrasting color to attract attention and signal that free items were included to incentivize purchase. The cover lines provided up-to-date artist information and cliffhanger teasers to generate reader interest. Bright yellow and grey colors made the magazine stand out on shelves compared to competitors.