The document discusses distributing a media product called an opening title sequence created by STAP Productions, representing the group members Shauna, Tayla, Aliysa, and Patrick. A production company is responsible for physically producing new media and raising funds. For a film or TV show, the production company may be small or large, selling to a studio or presenting itself, and sometimes the studio produces itself. The document also discusses distributing the film "Split" by funding it through the UK Film Council for production expenses, and releasing it similarly to films like "Dr. Jekyll and Mr. Hyde" that also feature a character with dual personalities.