1. The interviewees had varying preferences for current popular songs, with Ruben liking "Video Games" by Lana Del Rey, Hannah liking "Someone Like You" by Adele, and Andrew liking "Earthquake" by Tinie Tempah. 2. Opinions differed on the genre that has excelled the most recently, with responses including dubstep, pop music, and rap. 3. Attributes thought to make a good music video included being engaging, having a concept or performance, visual appeal, and directing quality. 4. Music has different levels of impact, from being a big part of life for Ruben and Andrew to a lesser impact for Hannah

1. Target Audience Interviews
Person #1 name;Ruben 19 male ethinicity;white
1. What is song do you like right now in the charts ? and reasons why?
this is a tuff one but i think the song i like the most right now is Lana Del Rey-Video Games. She is a new artist that became an internet
sensation. I like this song because its another a relationship that she has gone through and i really can relate to it and i can understand
where she is coming from. Her lyrics are just stuck in my head “ playing video games”. Mostly i like the music video that she released,
its a homemade video adding authenticity to it and it makes it look like its just an avarge girl singing to herself, expressing her feeling.
2. in this new generation what genre of music do you believe has excelled and why?
i honestly believe that Dubstep was emerge from the underground and has become more popular. Its electronic sounds and heavy bass
i believe really represent the youth of our time. Dubstep is becoming mainstream now, some of their songs are being featured in tv
shows and even games. There is more awareness of Dubstep and its starting to go global, we see new artists like American producer
Skrillex, and also Britsh producer like Benga, Doctor P and Flux Pivllion, who have made it into the charts.
3. What do you think makes a music video good?
I believe a good music video has to be watchable in a sense that it has to have that repeatability factor, not to long and yet again not to
short. Its has to have a concept behind it or maybe performance driven, but it has to have something that would keep the audience in
their seats. It also has to be engaging and funny for example Eminems- Slim Shady and Without me, there is elements of humour that
makes you laugh but at the same time it hold keep meaning in his lyrics making you think about what is being said.
4. To what extent does Music impact your life ?
music has always been a big part of my life, ever since i could remember songs was always with me from learning the alphabet to just
simply pass time. Music has impacted my life in many ways, its helped me go through ruff stages in my life, in can sometimes
sympathise this a song and i use music to escape from this world and just be in a world of peace and tranquillity don’t think i would cope
without music in my life.
Person #2 Name; Hannah 35 Female Ethinicity Asian.
1. What is song do you like right now in the charts ? and reasons why?
The song that I’m really feeling at the moment is Adele someone like you. Each time i hear it i get emotional, and always makes me
remember about that person that got away. It is strange how someone you never meet can connect with you just by singing a single
song. I simple love her voice and wish she could release more music. The only song side of this song would be the music video, to be
honest i expected something more but over all its a great song.
2. in this new generation what genre of music do you believe has excelled and why?
This is a hard one but i belive pop music has excelled during this new era. We only have to see artists such as Lady Gaga and Justin
Beiber to see that pop has gone even more popular than before. They have their own following which reach the millions! I also thinks its
due to the internet that these new faces are coming up, it allows new artist to promote themselves more.
3. What do you think makes a music video good?
I think a good cast makes a good music video. it has to show the artist as the main key of attentiom, its the artist that carries the song
forward so why wshouldnt it carry the music video forward aswell. I also like to see good visuals, bright colours and good shots. And
plus i think they need a good director to direct it like a mini movie. A great example would be Micheal Jackson- thriller ! it was a like a
mini movie, i loved it .

2. 4. To what extent does Music impact your life ?
to say the truth music hasn’t really impacted my life. Yes i listen to music but only when i want to past time or when i got a long journey.
I do other thinks to keep myself ocipied such as read, watch movies and spend time with my kids. But nevertheless i still like listening to
music but not as much as before.
Person #3 andrew 23 male ehtinicity:black
1. What is song do you like right now in the charts ? and reasons why?
right now the song thats got me hooked is Tinie Tempah earthquake, simply because I’m a big fan of his, I’ve been to this shows and
they are great ! the beat is also good a great song to go out partying to.
2. in this new generation what genre of music do you believe has excelled and why?
in my opinion its Rap. Rap has been every influential throughout the years. From the the fasion to the vocabulary they use and even to
the food they consume. I think everyone’s guilty pleasure is to be a world famous Rapper. There has also been a mass of new talent out
there which is a good thing for the genre.
3. What do you think makes a music video good?
i think that a music video should stick to the forms and conventions of its own genre, like for a hip-hop music video i think it would
consist of money, cars females and boasting. Yes i know this aint the nicest thing to portray but it just works very well for the genre and
youngers love fantasysing about a lifestyle like that.
4. How important is music for you?
personally for me music is my passion, as i want to be a famous rapper. I hear music almost anytime i can, through youtube, mp3
players and tv channels. Music makes the world a better place in my opinion, everyone can relate to a song, and i know it may song far
fetched but music brings people together.