A film production company would develop, produce, and finance a horror film. They are responsible for pre-production tasks like marketing, scripting, and casting, as well as the health and safety of actors. Dimension Films would be chosen to distribute the film because of their experience distributing notable horror films like Scream. They would effectively promote and advertise the film to attract a large audience. Funding would be sought from the National Lottery UK Film Council, which invests lottery funds each year to support struggling UK filmmakers who cannot afford production budgets.