This document discusses film distribution and the differences between mainstream and independent distributors. Mainstream distributors are large companies that market films to mass audiences, while independent distributors focus on niche audiences. The document also explains that the film "Photograph" was chosen to be distributed by a mainstream company because it targets a general audience and follows mainstream thriller conventions.

1. By
Kieran Cranston

2. 
 The distribution of a film entails the process of making the movie available for
viewing by an audience.
 Film distributors are companies who have the means and responsibility of
marketing a movie (separate from the production company, who are
accountable for the filming and editing of the film). They provide the
advertisement material and ensure that there are enough copies of the film for it
to be distributed to cinemas.
 Film distributors are divided into two sub-categories: mainstream (Hollywood)
and independent (niche).
Distribution

3. 
 Mainstream distributors are usually owned by large companies, major
entertainment studios and international media conglomerates.
 Mainstream institutions mainly target all cultures, ages and genders as a
general target audience (and they have the funding and marketing knowledge
to make this happen) and the dominating populous of the audience will be the
film’s primary focus.
 Examples of mainstream film distributors include:
Mainstream
E1
Entertainment
Universal PicturesWalt Disney [Pictures]

4. 
 Alternating from mainstream institutions, independent distributors tailor for a
more niche audiences as they films that they handle explicably appeal to people
of a certain race, age group, religion or lifestyle.
 Usually low-budget films and art films use an independent distributor as it’s
easy to be admitted into, and once they become more successful and notable
they’ll enter the mainstream market.
 They there aren’t as financially privileged as their mainstream counterparts, the
UK Film Council provides about £4million each year to help promote
independent products.
 Examples of independent distributors are:
Independent
Lionsgate

5. 
 It was decided that a mainstream institution would be best suited for the
distribution of our media product ‘Photograph’.
 This is because our thriller is aimed towards a mass audience and not just a
niche demographic.
 Additionally, inspiration was taking from a few mainstream conventions, such
as using highly skilled (and highly paid) actors/actresses; the actress who
portrays ‘Lucy’ is an experienced performer and drama student, whose
education in psychology gave her an understanding of mental disability she
could put back into developing her character.
 ‘Photograph also follows genre conventions, such as creating a sense of
anonymity and mystery as well as building suspense, which is typical of thriller
films.
Our Choice
Photograph
( A Chill Production)
2016

6. 
 The opening credits shown in ‘Photograph's opening scene display the
distribution and production companies involved in our media product.
 The way in which the titles have been incorporated into the music and
establishing shot of the opening scene also demonstrates how ‘Photograph’
followed mainstream conventions, which can also be seen in the 2009 ‘Sherlock
Holmes’ film and the 2012 ‘The Dark Knight’ movie, both of which are thrillers.
Credits