A production company is responsible for developing, producing, and distributing new media projects like films, television programs, and more. They oversee all aspects of a project from its conception through completion. For a small student production company like SSL Production, funding for projects comes from sources like grants and profits from previous films. Small independent companies have a harder time distributing and marketing their films widely compared to large established studios. However, a company like Optimum Releasing that distributes similar small, British productions could help a student film like SSL Production's "The Night Before" reach a wider audience.