The document discusses Uses and Gratifications Theory, which focuses on what audiences do with media rather than what media does to people. It provides examples of how readers may use a magazine to fulfill information needs, develop personal identity, enable social interaction and entertainment gratifications. Specifically, readers could learn exclusive details about celebrities, develop opinions of role models, find topics for discussion, and escape from problems by indulging in others' lives.

1. Uses And Gratifications TheoryThe theory places more focus on the audience, instead of the actual message itself by asking “what people do with media” rather than “what media does to people” (Katz, 1959)

2. Informationfinding out about relevant events and conditions in immediate surroundings, society and the world

3. seeking advice on practical matters or opinion and decision choices

4. satisfying curiosity and general interest

5. learning; self-education