The document discusses linking different products through consistent branding elements like fonts, colors, imagery, and language. It analyzes a magazine cover and poster for a product and identifies areas where the branding could be more cohesive. While the imagery effectively features the main characters, the colors and fonts of the poster and magazine cover could be more identical to strengthen the visual link between the two products. The language used is fairly similar but could also be more consistent to improve the house style across formats.
for my advanced media coursework portfolio. In this I evaluate how effectively my three media products work together- one main video and two printed media texts
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The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
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Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
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2. In the main title of my poster and my
cover story of my magazine there
should be a much better link of font and
colors. In theory both fonts should be
identical to create that link and house
style between products. The house style
here should be more consistent to make
the product more effective.
My imagery here is consistent and it is
conventional to have that link between
products. I have made sure that the main
character of the image is wearing the same
clothes the only thing being different is the
position. This is an effective use of linking
the brand because it makes the main
character more identifiable. The below
image is taken from my trailer where you
can see the main character in his
corresponding uniform in both ancillary
products.
3. When looking at both covers on a wide
scale we can see there is some attempt
at linking the two through color but very
little. The influence of the yellow and
blue colors on the magazine makes it
hard to create an effective link between
the products. The imagery is effective
but the poster seems to take a very red
and white theme and look sharp. There
is some similarity in language with there
being the same strapline or slogan on
both products. Both products are
conventional for form but could link
slightly better. The language is fairly
similar between both products with a
few reviews from the poster and this
kind of language is consistent in the
magazine cover.
4. Imagery
I have used imagery effectively in my ancillary and trailer by
including all the main characters on the magazine cover.
Although the mice-en-scene is not exactly correct in relation to
my main character and in the trailer their appearance on the
magazine cover makes the link between products stronger. As
you can see the lower images are taken from my trailer and
shows the two main characters featuring in the trailer. Although
the mice-en-scene isn’t the same it still creates a link between
the two characters.
