Media A2 evaluation task- By Fin Moores

1. HOW EFFECTIVE ARE THE
COMBINATION OF YOUR
MAIN PRODUCT AND
ANCILLARY TEXT
M E D I A A 2 E VA L U AT I O N TA S K BY F I N M O O R E S

2. INTRODUCTION
• Within this evaluation of my work I will be discussing the effectiveness of the combination
and synergy between my main product (film trailer) and my other ancillary texts within my
promotional package. The Ancillary texts that are included within my promotional package
are a magazine front cover and a film poster. Below are the main and magazine posters
along with the trailer for the group.
https://youtu.be/or1rl85zJ0g

3. LINK FROM TRAILER TO MAIN POSTER
We used shots from the trailer
to include in the main poster,
however adapted the shot by
decreasing the opacity making
it more transparent which
connotes to them slowly fading
away which informs the
audience that in the trailer. The
pictures of us are placed in the
space between his arms to tell
the audience that he has us in
his grasp.
The pictures of the protagonist
are synergised into the poster
to show all the main characters
in the production, informing the
audience of the cast. Another
point to include is that all the
characters shown have their
heads in their hands, evidence
from an audience says this
shows enigma, which is what
we intended for.
The slogan of ‘You
can’t outrun the
darkness is to portray
further themes of
darkness.

4. STYLING AND BRANDING
Looking back over my
promotional package. The link
between our groups magazine
cover and main poster is that
there are themes of darkness
and eeriness. As well as dark
colours only being portrayed on
the front. To add as you can see
the antagonist is clearly
portrayed at the front to
intrigue the audience even
more as now they know what
the protagonists are up against.
The glitches on magazine cover
are influenced from the glitches
within the trailer, giving the
audience a further insight to the
production.

5. EVALUATION
• Overall, my film magazine and poster as well my trailer all have synergy through the
use of the same house style, same locations, same backgrounds and same characters.
These were all present which essentially allowed my audience to acknowledge that the
film magazine, poster and trailer were apart of the same promotional package. As a
result, I feel that my main product and ancillary texts were an very effective
combination. However, adding more combinations in my main product could be an
improvement as I would be able to compare them to my ancillary texts to make the
combination even more effective.