2. Mise-en-scene
Costume
• The costume worn in my images for my poster and magazine
cover was the same as one of the dresses worn within the
trailer. This creates brand identity as people would see the
trailer, and associate the images on the poster and magazine
cover with the movie.
Lighting
• The main lighting used in the trailer is low key, as this was
conventional. This low-key lighting is used on the image on the
magazine cover, which would create a brand identity, but the
one used on the poster is high key, so this would not link with
the only two products.
Props
• There are no props shown in the images for the poster and
magazine cover, but there are some used within the trailer. This
would mean that the three products would not link together
very well, as the props don’t feature in/on all of the products.
This would not be appealing to the audience as they would not
be able to establish a link between the three products
3. Language
• The language used on my poster and on my trailer link well. This
is as there is the use of the same language, which is shown in
the screenshot of the title and part of the poster saying ‘from
the producers of possession and killer’. The use of this same
language on two of the products would establish a link
between the two, which would be appealing to the audience
and also would create a brand identity.
• The language used on the magazine cover does not link to the
other two products well. This is as the language used on this
cover was more conventional for the form used, so mentions
interviews and other horror movies, whereas the poster and
trailer use language which intrigues you into the film and links
more to the genre of film. This lack of the same language on the
magazine cover would mean that there wasn’t much of a
brand identity used, and that this would not be as easily linked
with the trailer than the poster would be.
• The only similar language between the 3 products would be the
title of the film, and the mention of other films, which would
establish a slight link between them, but not a strong brand
identity.
4. Fonts
Each of the three products use a similar font for the title of the movie. The ones used on the
magazine cover and the poster link better together, as they are the same. This creates a
brand identity between these two, and they would be quickly linked together. The font
used throughout the trailer of the film is similar, but not exactly the same. This means that it
would be harder to create a link before the title of the film had been seen.
All of the fonts used for the trailer, poster and magazine cover are sans serif fonts, which
would mean that a brand identity could be established this way. This would be appealing
to the audience as they would be able to link the three products together.
The fonts used for the language of ‘from the makers of killer and possession’ is similar for the
trailer and the poster. This would establish a brand identity between these two, and allow a
clear link to be established between the trailer and poster.
The majority of the fonts used on the poster are the same, which would mean that if the
audience looked at this poster they would relate this font with the film. this would create a
brand identity between this font and the film. This font is used on the title on the magazine
cover, but on no other text in my trailer or magazine cover, which would mean that the
brand identity would not be strong and the audience would not link the different products
together.
5. Images compared with shot types
The images used on the poster and magazine cover link well with
the ones used most frequently in the trailer. These are close ups and
mid shots, and the ones on the poster and magazine covers are
mid-shots. This would mean that the audience could watch the
trailer and relate it to the poster and magazine cover.
This does not establish a brand identity as well as there is a variety of
shot types used within the trailer, but I haven’t shown this variety on
my poster or magazine cover, and have just used similar shots.
6. Colours
The majority of colours used for all of the fonts which relate to the
film are white, except from the tagline about an interview on the
magazine cover and name of the actors. This shows a use of brand
identity on the colour of fonts, and the audience would relate this
colour font to the film.
The title is always in the colour white on each of the products, which
establishes a link between the three and also uses brand identity for
the colours.
7. Overall
There is a clear brand identity shown in the use of costume, colours,
and fonts. The brand identity is stronger between the trailer and the
poster with the use of language and fonts. There is also a clear
brand identity with the images used and the shots used most
frequently within the trailer.
Areas which I have not established a brand identity include props,
language used on the magazine cover and the lighting used on the
poster.
There is a slight brand identity used over all three of the products,
but the poster and the trailer link together better, showing I have not
considered brand identity as well when making my magazine
cover.
