Through a questionnaire, the author found that their target audience for a comedy film was mainly male (66.67%) aged 16-21 (83%). When asked about their favorite comedy films, hobbies, and what they expect in a comedy trailer, the most common answers related to party-themed comedies like Inbetweeners that they could personally relate to, with an emphasis on humor, energy and sexual references. This information will help the author tailor their comedy film and trailer to this young, male demographic.

1. Questionnaire Results
By Ross Glover

2. 66.67%
Male
33.33%
Female
Through my questionnaire my audience was mainly male which suggests comedies are favoured by
the male audience and that my film should be tailored to suit a more masculine audience. However
there were some females who answered my survey which suggests there is a slight balance between
the demographic of comedy.

3. 83% of my audience was in the age range of 16-21 who would all have a similar psychographic which suggests
my trailer should be aimed towards a younger themed audience and use conventions specific to the age
ranges. One person who done the survey was 34+ which is slightly unusual.

4. I tried to find out the psychographic of my audience which would help me to craft my trailer product and
the typical answers were hobbies and interests like watching films and shopping. These are fairly
stereotypical hobbies particularly as we know the audience is mainly in the age range of 16-21.

5. I asked my audience what kind of features they expect to see in a comedy film to get an idea of how I should
use the technical areas and the best types of scenes to use. The most frequent answers were obviously
humour but some also said they enjoyed sexual references and energy.

6. I asked my audience about their favourite comedy films as this would give me an idea to the types of sub
comedy genres that people enjoy. Inbetweeners was the most popular answer which suggests the audience
prefers a more party themed comedy which they can relate to themselves.

7. To get a further insight to comedy genres that are popular I also asked specific genre questions. The most
popular answers were action comedy which goes against inbetweeners being a most popular film.

8. I also asked what people expected to see in a comedy trailer as this is the type of product I would be
producing. This will give me a clearer idea on what an audience expect to see in a comedy trailer and how
to tailor mine towards it.

9. I found out key features that people said made a comedy trailer more appealing. These were mainly features
like funny scenes and energy which is conventional for a comedy trailer and this question was not as useful as I
already recognised key features of a comedy trailer.

10. I also asked to see the popularity of film trailers just to see their relevance and how they affect a films
popularity.