SlideShare a Scribd company logo
Q2 – How effective is the
combination of your main product
and ancillary text?
Sam Norkett
Character

The protagonist in our film and teaser
trailer is the main image in both our
film poster and magazine cover. As a
result of this the audience will relate
this image with our film thus creating a
brand identity with our products.
Due to the fact that we had to change
the image of our little white lies cover
to have the conventions of other little
white lies cover the image is different
however it is still obvious that it is the
same image in both, thus further
promotion the relationship with the
brand and our film enhancing the
brand identity of our product.
Title

We have used the similar text in the
title of our teaser trailer and the title
of our poster. As a result of this it
further enhances the brand identity
for our product.
Throughouteach of our three
products, our teaser trailer, poster
and magazine cover we use the same
title with similar texts and colours.
Colour Schemes
Company Ident

Our company ident is
linked with two of our
products, the teaser
trailer and poster. This
shows that we are being
consistent with the
company information
along our different
products

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Sam norkett ppt

  • 1. Q2 – How effective is the combination of your main product and ancillary text? Sam Norkett
  • 2. Character The protagonist in our film and teaser trailer is the main image in both our film poster and magazine cover. As a result of this the audience will relate this image with our film thus creating a brand identity with our products. Due to the fact that we had to change the image of our little white lies cover to have the conventions of other little white lies cover the image is different however it is still obvious that it is the same image in both, thus further promotion the relationship with the brand and our film enhancing the brand identity of our product.
  • 3. Title We have used the similar text in the title of our teaser trailer and the title of our poster. As a result of this it further enhances the brand identity for our product. Throughouteach of our three products, our teaser trailer, poster and magazine cover we use the same title with similar texts and colours.
  • 5. Company Ident Our company ident is linked with two of our products, the teaser trailer and poster. This shows that we are being consistent with the company information along our different products