The document discusses the effectiveness of combining a movie trailer, poster, and magazine cover into a promotional package. It explains that all three products use the same color scheme, billing block, titles, and date to provide continuity. The poster and magazine cover feature the same important characters and ghost image shown in the trailer to create links between the products. The title is displayed in the same colors on all three to highlight the connection. The document concludes that the promotional package works effectively through maintaining these visual connections between the trailer, poster, and magazine cover.